And most of them will deny it, but I would submit that they need to take an honest look in the mirror. Who camps out in the cold and rain, for DAYS, just to be in line to get a phone that is marginally better than the phone that they already have?
Because Apple is a "lifestyle brand"... It's about the experience of being an Apple owner. Their products are special, and buying those special products, makes the owner special, by proxy.
Apple's wizardry is not in their hardware. It's in their marketing department. They tapped into the same psychology that Harley Davidson did. Look at how many guys spend more on their Harley's than they do on their mortgage, and buy all the clothing, and the boots, and the chain for the wallet, etc... By the time they are done they look more like Wild Hogs meets Freddie Mercury, but in their eyes they are total badasses because THEY HAVE A HARLEY... and all that chrome looks magnificent parked in front of Starbucks, doesn't it? They instantly went from boring accountant with a minivan and nagging wife, to badass biker, just by signing a piece of paper and riding an outdated bike home.
It's all in the name. You don't buy the product, you buy the status.
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Well, again, anything can fail. You really don't like the finger scanner on the back?
I guess it would depend on hand size... I am 6'4" and 230lbs, so on a large phone like the S9+ my natural hold puts my finger right on the scanner. I never had to think about it. And just tapping the screen or lifting it had it scan and unlock, without me having to swipe up.
But you are right, use what works for you... For me, I looked at the XS and it was too small. The XS Maxx was really nice but I didn't see enough difference in the screen to justify an extra $400, so I went with the XR and the money I saved will buy me a new Apple Watch 4.
