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Why do you think apple went with white bezels?
- Thread starter thadoggfather
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If it was a PC, there'd be a logo on it for sure. Probably a couple of stickers as well.
What's the obsession with being able to see the Apple logo? Do people need to be reminded of who made their computer? 😂
Think they just wanted to emphasise the pale pastel aesthetic. Not my cup of tea personally and I think a space grey model with black bezels wouldn’t have gone amiss. I agree if not the Apple logo the front should have had ‘iMac’ written the same as the MacBooks. It looks a bit bootleg without any visible branding (ymmv I feel the same way about my 2015 MBP).
Agree that the word 'iMac' would have looked better (and would match the old iMacs these are based on iirc).
I think of it more as a tradition kind of thing they have put the apple logo on the front for so long why take it away? it doesn't even have to be the apple. like stated above, it could have iMac written. but something would have been better than nothing imo.
The solution from Click and Clack, the Tappet brothers.
iMacs have had black bezels since 2007. Time to change it up a little. Looks great. And for product placement in movies and TV shows, a busy office with various colored iMacs on desks will be an attention getter. Apple is confident the look will be iconic so it doesn't need a logo on the front anymore. Lots of people are big on their "favorite color." So they'll jump on a purple Mac, a green Mac, etc. Boring silver and gray are so last-decade. 
It's so that they can make space grey an iMac pro option only. White bezels will signify inferior consumer products and space grey / black will be reserved for the superior pro products.
Yeah this, they seem to be making the entry level/ consumer products more playful in design while their super sleek/ gunmetal/ stealth jet designs are for the upper end/ pro stuff. While this iMac isn't to my taste it's not necessarily a bad thing I guess, the last generation of MacBooks looked too samey IMO. A bit of variety and choice is welcome.
I think they did it to (hopefully) make it more younger family attractive (color options with white bezel).
I was on board with this opinion yesterday, but the lack of logo has grown on me. I think I actually prefer it now.
You know it is a Mac. That is really all that is important. Does it matter if others don't know it is a Mac right away?
My guess is that they’re trying to go with a fun and somewhat throwback / retro look to the old colourful iMac look. Somewhat refreshing and bright in a sense.
And by doing that, I bet that they’re lining up an iMac Pro (30-32”) to replace the current 27”, and maybe do darker colours (similar to some iPhone Pro options) with black bezel.
Either way though, the missing logo on the front feels off. Likely because we’ve been used to seeing it on the chin for well over a decade.
And by doing that, I bet that they’re lining up an iMac Pro (30-32”) to replace the current 27”, and maybe do darker colours (similar to some iPhone Pro options) with black bezel.
Either way though, the missing logo on the front feels off. Likely because we’ve been used to seeing it on the chin for well over a decade.
It's a part of Apples world changing decision that lures us consumers into becoming addicted to Apples ecosystem. Which I will agree perfectly beforehand. Lol
In a way this posts answers your own question. Why did they make those changes? Because without them you just have the same imac as before with colors. And they were trying to make it look like they make something new.