Why do you think apple went with white bezels?

[familychoice]

I was a bit put off by the light bezels at first, but like the rest of the design, it's grown on me a bit since I've got used to it.

Funnily enough I remember really not liking the look of the Air 4 I bought to replace my Air 2 when it arrived - basically because the new Air had black bezels, and my old Air was white. So ironically I might have gone for a lighter bezel on the iMac if I'd sen one in a store, given the choice, anyway.

I guess we just get used to stuff.

 

[dugbug]

White bezels are fine. Shees you guys stop making everything black.

 

[MBAir2010]

jeez Louise, the imac is not even released yet!
just steal (from the supply cabinet, when no one is looking)
some matching coloured white out (pc: correction fluid) and dab that on the that white bezel.
problem solved!

just use proper caution because Organic solvents are psychoactive when sufficient amounts are inhaled. and make sure no kids are around, or they steal the stolen correction fluid such solvents are common inhalants for adolescents due, in part, to the fact that they are inexpensive in comparison to other recreational drugs.
this message will self destruct in 10 minutes.

 

[4sallypat]

White bezels are fine. Shees you guys stop making everything black.

AGREED!

The black bezels that have been of recent years makes me think of people who only wear black - they only have black pants, black tops, black shoes........

Let's get some colors now !

 

[kmj2318]

Black bezels don't actually fade into the background. I have black bezels right now, and I see a white window, then a thick black bezel, then my off-white wall. If my bezel what white, it would be far less noticeable in my context.

I've experienced the same with older white iPads. The white blended into the environment way more. If you're in a controlled environment, then black bezels are fine. But in areas with natural light, the light bezel will always be less pronounced. But ultimately, you get used to all of it.

Also, it's an aesthetic thing. The white gives off a totally different feeling than black.

 

[ZachNathan]

They look very white in the product images and in the commercial.

We won't be able to tell until we see in person. It's likely an EXTREMELY light Grey -- enough to not be a frankly garish and slightly out-of-date "Apple white"

For instance, the bezels might be (in HEX color code, sorry it's all I know!) #fafafa, which is 98% as white as #fbfbfb (true white). #fafafa is the second shade from the left in the photo below. The top and bottom are true white for reference.

You might think that distinction is inconsequential, but I imagine it makes a world of difference, albeit a subtle one, in day-to-day use. We'll see! Either works for me (though off-white might be the future proofed choice, from a design stand point)

Black bezels don't actually fade into the background. I have black bezels right now, and I see a white window, then a thick black bezel, then my off-white wall. If my bezel what white, it would be far less noticeable in my context.

I've experienced the same with older white iPads. The white blended into the environment way more. If you're in a controlled environment, then black bezels are fine. But in areas with natural light, the light bezel will always be less pronounced. But ultimately, you get used to all of it.

Also, it's an aesthetic thing. The white gives off a totally different feeling than black.

I really agree... they've implied the design choice was to update iMac as a component of modern interior design. Meaning a more natural, light palette with pop of color and distinction. It's been the case for a few years now. I think we really need to dig into the history of Apple design and how heavily influenced it was by classic design stalwarts like Braun and Dieter Rams, among others, all of whom viewed technology as needing to fade from view and really become a form of furniture.

Now, these colors don't really suggest a "fading into background" approach until you look at them in the context of modern millennial and gen-Z design trends. Then you realize that a computer with a cold, boring, black and silver scheme would actually stick out WAY more than a pastel red iMac would.
Based on the success of the iPhone XR/11/12, it's clear people want as much color as possible, and gone are the days of stuffy black-heavy, monochromatic technology. People on here will disagree because they're a specific type of Apple/tech user, but for the greater part of the Apple community, the unsung desire for lighter, cheerier tech is finally being heard.

Personally, I have to think about how my studio is off-white walls, a few shades of wood, and a bit of muted green with lots of plants and sunlight... it's all harmonious. Until you get to huge black TV. It sticks out like a sore thumb. I want something that'll fit into my general design choices, and a white bordered TV/iMac would be exactly what I need. I'll be getting one of these iMacs, likely in green or yellow, and eventually I'll likely get a Samsung Frame/Serif TV that allows for the color palette I need.

Sorry for the tangent

 

[thingstoponder]

I wonder how all these anti white bezel people could bear living back when every Mac had white or silver bezels.

 

[lupinglade]

I think Apple used the plastic iMac as inspiration. Those had the same white bezels and flat backs.

You can tell from the desktops they are using to advertise it too. Its nice to see Apple going back to its roots a bit, hopefully this will bring some creativity again.

 

[DanTSX]

P

but when you turn it off, the screen goes black which would blend in better in black bezels.

leave it on. There isn’t much need to turn it off. I imagine it is fairly low power consumption.

 

[Seanm87]

I’m sure its been mentioned but I’ll give my opinion.

It’s to match the bright colours better. White bezels look better with colourful things. I also think it will match big sur better.

If people ask why has the iphone gone black bezel with the colourful versions, well that’s due to the big black dots on the FaceID module. It would look like spider eyes and not very aesthetic.

 

[DanTSX]

I’m going to have a good laugh when all the folks deriding the new 24” iMac as for plebeian consumers or “ew…I know who Apple is trying to market to….nobody I know” , and then the pro model comes out with a light colored bezel and an even larger chin.

 

[azentropy]

I wonder how all these anti white bezel people could bear living back when every Mac had white or silver bezels.

There are lots of things from my past that I put up with because I didn’t know better or there weren’t better options at the time, it doesn’t mean I want to go back to them. Mullets, green appliances, CRT displays, pagers, corduroy shorts… light colored bezels...

 

[DanTSX]

There are lots of things from my past that I put up with because I didn’t know better or there weren’t better options at the time, it doesn’t mean I want to go back to them. Mullets, green appliances, CRT displays, pagers, corduroy shorts… light colored bezels...

Oh goodness. Don’t you think that is a bit extreme? Apple isn’t pushing you back to having frosted tips, chinstrap beards, and baggy jeans. Apple’s recent “dark phase” has been a historical aberration. Apple has almost always have had a light color scheme to their hardware. This is evident to down to their most whimsical product, the EarPods lineup.

Nobody outside of Apple has even seen these things in the flesh yet. We will know in late may for sure if these things are going to set the future design language or not.

 

[DanTSX]

We won't be able to tell until we see in person. It's likely an EXTREMELY light Grey -- enough to not be a frankly garish and slightly out-of-date "Apple white"

For instance, the bezels might be (in HEX color code, sorry it's all I know!) #fafafa, which is 98% as white as #fbfbfb (true white). #fafafa is the second shade from the left in the photo below. The top and bottom are true white for reference.

View attachment 1767060

You might think that distinction is inconsequential, but I imagine it makes a world of difference, albeit a subtle one, in day-to-day use. We'll see! Either works for me (though off-white might be the future proofed choice, from a design stand point)



I really agree... they've implied the design choice was to update iMac as a component of modern interior design. Meaning a more natural, light palette with pop of color and distinction. It's been the case for a few years now. I think we really need to dig into the history of Apple design and how heavily influenced it was by classic design stalwarts like Braun and Dieter Rams, among others, all of whom viewed technology as needing to fade from view and really become a form of furniture.

Now, these colors don't really suggest a "fading into background" approach until you look at them in the context of modern millennial and gen-Z design trends. Then you realize that a computer with a cold, boring, black and silver scheme would actually stick out WAY more than a pastel red iMac would.
Based on the success of the iPhone XR/11/12, it's clear people want as much color as possible, and gone are the days of stuffy black-heavy, monochromatic technology. People on here will disagree because they're a specific type of Apple/tech user, but for the greater part of the Apple community, the unsung desire for lighter, cheerier tech is finally being heard.

Personally, I have to think about how my studio is off-white walls, a few shades of wood, and a bit of muted green with lots of plants and sunlight... it's all harmonious. Until you get to huge black TV. It sticks out like a sore thumb. I want something that'll fit into my general design choices, and a white bordered TV/iMac would be exactly what I need. I'll be getting one of these iMacs, likely in green or yellow, and eventually I'll likely get a Samsung Frame/Serif TV that allows for the color palette I need.

Sorry for the tangent

Yup. Replacing my tv with 65” samsung frame this summer

 

[satchmo]

I’m going to have a good laugh when all the folks deriding the new 24” iMac as for plebeian consumers or “ew…I know who Apple is trying to market to….nobody I know” , and then the pro model comes out with a light colored bezel and an even larger chin.

I keep hearing of this stealth black on black 30” iMac to come. Same with a M2 space grey Mac mini.

Sure, it wouldn’t be unprecedented as we’ve had the iMac Pro before. But I don’t think anything is a given, and this technically is not the iMac Pro but just the larger sized iMac.
And, are we saying people who want more power don’t like colour?

I wouldn’t be surprised to see as you said, the same colourful lineup for the 30” iMac.

 

[Racineur]

according to them, it blends seamlessly into your surroundings.

but that chin keeps it from doing so.

Definitely a bold design choice, especially seeing how long generations stick around.

I don't think 'according to them". Now that I see it, true the image blends seemingly with the surroundings. I that case, the black bezel encapsulates the image. The white bezels make the image floats but to be honest, both are OK. I have a 27 iMac and the screen is big enough to not make me feel the image is bordered but the black bezel. What makes me say the next 27 will probably retain the black bezels. But for 24 inch, white bezels are acceptable. As for the colors, good they are making a come back. Truly, were you not tired of this bland combination of black and silver. As in are tou not tired of black, white blue and silver and red cars only? I remember times where you could have a green, ochre, brown, golden, mauve, cherry red and even two tones cars. But the Apple logo to, a big big mistake. Unforgivable.

 

[thingstoponder]

There are lots of things from my past that I put up with because I didn’t know better or there weren’t better options at the time, it doesn’t mean I want to go back to them. Mullets, green appliances, CRT displays, pagers, corduroy shorts… light colored bezels...

You can’t compare the color of the bezel to obsolete technology like CRTs or pagers. It’s just a style choice. A pretty neutral one at that. Definitely not comparable to flashy trends like mullets or corduroy either.

It’s “new” so people overreact. Just like every new iPhone design is called “ugly” at first. I remember people hating the iPhone 5 for months leading up to its announcement, now it’s regarded at the best design by many.

I don’t remember anyone complaining about the white bezels of the old iMacs or the silver bezels of the old Cinema Display and laptops. Once people are used to seeing it they’ll be fine. The lack of Apple logo on the chin threw me for a loop when I first saw it but now I’m getting used to seeing it and it doesn’t look so weird anymore. I’ll survive.

 

[4sallypat]

....It’s “new” so people overreact. Just like every new iPhone design is called “ugly” at first. I remember people hating the iPhone 5 for months leading up to its announcement, now it’s regarded at the best design by many.

I don’t remember anyone complaining about the white bezels of the old iMacs or the silver bezels of the old Cinema Display and laptops. Once people are used to seeing it they’ll be fine. The lack of Apple logo on the chin threw me for a loop when I first saw it but now I’m getting used to seeing it and it doesn’t look so weird anymore. I’ll survive.

Well said!

People are naturally born stubborn or resist changes...

I can't wait for my pre-ordered iMac in 2 more weeks!!

 

[rpmurray]

I think Apple should have made the bezels with some tech embedded that would allow them to change color. That way when you have Dark Mode turned on the bezels would be dark, not some distracting white-ish. I mean, why go with something pedestrian when you can over-engineer it. We need more diversity in our bezels. Black Bezels Matter.

And now all those silver iMacs we see on TV or streaming services shows will look all dated, but, with no logo on the chin the prop department will have an easier time since they won't have to find stickers to cover them up and disguise the fact that it's an Apple product.

 

[Warped9]

OMG! How many around here were already complaining for years the previous design look dated even as the general public at large still thought it looked great?