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I'm not sure that the bezels are white. Digging around a bit seems they are more of a neutral gray, rather than paper white.
I think people will be surprised how non-white it is in real life. But you can’t deny that it’s not black (which is the issue many have).
 
Novelty is my guess but to not even offer a black bezel option is what’s bonkers to me

especially since all X style phones were black bezel, Se2 black bezel, the product red 8 black bezel from 7 product red being white only

I’m sure dbrand or someone will offer a touch up decal for converting it to black but it legitimately boggles my mind

I think white bezel old style iPads can look cool same with old style iPhones but again lack of choice - I would love to have been a fly on the wall in the meeting room in Cupertino to understand the thinking

others think it’s to upsell a 27” replacement like how 24” is the 21.5” replacement but still. Even entry pro and the MacBook Air are black bezels and m1

the m1 iPad Pros as well
Not offering one 24" iMac model without white bezel is a massive mistake.

The obvious answer would have been to provide the silver model with black or silver bezels. I think the combo of white bezels and silver chin makes it look especially lifeless (and incomplete with no logo).

The upsell argument is nonsense. A 27" iMac is both larger and much more expensive.
 
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.....Either way though, the missing  logo on the front feels off. Likely because we’ve been used to seeing it on the chin for well over a decade.
I have a 2014 and 2015 15" MBP that I use for work (still works great) and it does not have the logo nor MBP name on the screen. It's a generic looking black bezel screen and I don't even notice it compared to my other Macs that have the logo or name.

I don't need to be reminded that the iMac is Apple - I buy it for the functions - not cosmetics....
 
Not offering one 24" iMac model without white bezel is a massive mistake.

The obvious answer would have been to provide the silver model with black or silver bezels.
As satchmo said in the post above yours, in a normal room with normal lighting a "light gray" border around the screen won't look so bright and not much brighter than silver, IMO. I can't say whether or not it's a massive mistake but I'm pretty sure the new iMac will sell well.
 
As satchmo said in the post above yours, in a normal room with normal lighting a "light gray" border around the screen won't look so bright and not much brighter than silver, IMO. I can't say whether or not it's a massive mistake but I'm pretty sure the new iMac will sell well.

This is a good take on the look of the new iMac.

Start at 6:10 mark

He nails it saying who this product is aimed at..."consumer environment" and "match your living space", "not going to please everyone", "not meant to be in render farms" or be "this sleek stealth mode"
 
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Yeah now you say that, I miss my all white macbook 13 from circa 2008
That's the one mac model I really hate. No fault of the machine though.

The school I teach was using laptop carts at the time. So of course, the machines were neither maintained nor cared for. The students never put them back properly, so the power cables inevitably got tangled and none of the batteries ever had charge. Our wifi at the time was terrible as well.

I think I tried to use them twice in class before banning them permanently.
 
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Start at 6:10 mark

He nails it saying who this product is aimed at..."consumer environment" and "match your living space", "not going to please everyone", "not meant to be in render farms" or be "this sleek stealth mode"
He makes some good points. Iconic look, kinda like the original Bondi Blue iMac. Some people forget, or never knew, that lots of iMacs, iBooks and MacBooks used to be white.
 
I think they went heavy into the retro design harkening back to the original iMac. I don’t understand why people don’t just get a Mac mini and their own displays if it’s such an issue. I’m sure Apple will release an iMac Pro with M2 maybe M2X bionic or whatever they will call the pro version of the chips in October.
 
I think all of the colors (including silver) look just fine with the white bezels. Definitely not a "massive mistake" to not offer any black bezel option, as one poster asserted. That's just a ludicrous statement. Most consumers that would be looking to buy this iMac simply don't care if the bezels are black or white.
 
I think all of the colors (including silver) look just fine with the white bezels. Definitely not a "massive mistake" to not offer any black bezel option, as one poster asserted. That's just a ludicrous statement. Most consumers that would be looking to buy this iMac simply don't care if the bezels are black or white.
Agree!

When the G3 iBooks were released in tangerine, lime, aqua and magenta - they were a big hit.

The haters can wait for their "Pro" version and pay a lot more money.

These iMacs for $1300 is great AIO computer that will run circles around any previous iMac!
 
Agree!

When the G3 iBooks were released in tangerine, lime, aqua and magenta - they were a big hit.

The haters can wait for their "Pro" version and pay a lot more money.

These iMacs for $1300 is great AIO computer that will run circles around any previous iMac!

Yep. For me, the only thing holding me back from buying one of these is the screen size. I've been using a 27" for so many years, I just can't go back to something smaller.
 
The yellow palm marks after a year of use were an amazing surprise feature. 🤣
Oh I remember the G3/G4/G5 white polycarbonate plastic surfaces for some reason attracted skin oils and sunlight making them yellowed!

The last white polycarbonate Apple was the 2010 unibody Macbook which I loved - except the bottom cover that was rubber kept wearing off.
 
I think all of the colors (including silver) look just fine with the white bezels. Definitely not a "massive mistake" to not offer any black bezel option, as one poster asserted. That's just a ludicrous statement. Most consumers that would be looking to buy this iMac simply don't care if the bezels are black or white.

The flip side of the argument is that in the past 10 years or so, millions of consumers didn't buy the iMac because it was boring silver with a thick black bezel.

These colourful iMacs aimed at consumers, might bring back millions of users who may have had a colourful G3 iMac in their childhood. That 16 year old in 2003, is now a 34 year old parent with kids.
 
I think all of the colors (including silver) look just fine with the white bezels. Definitely not a "massive mistake" to not offer any black bezel option, as one poster asserted. That's just a ludicrous statement. Most consumers that would be looking to buy this iMac simply don't care if the bezels are black or white.
It really isn't mate. You are completely downplaying the notion of the bezels on this machine. There literally is no case against having one 24" iMac model that doesn't have a white bezel.
 
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It really isn't mate. You are completely downplaying the notion of the bezels on this machine. There literally is no case against having one 24" iMac model that doesn't have a white bezel.

No, it really is. If you want to say it's a massive disappointment to you and some other people, then fine. But a massive mistake? Not at all. A massive mistake would be Apple producing millions of iMacs with faulty power supplies or something else that has a major/debilitating effect on the system or cause sales to plummet. Sorry, but the color of the bezel, while obviously it's going to affect some people's buying decision, is not going to have any major impact on the success of this particular iMac. I asked you in the other thread, but never heard back. Would you even buy this if it had a black bezel? Would you be willing to lose 3" of display? I wouldn't. I'll hold out for something 27" or larger, which probably will be offered in the gray/black bezel combo anyway.
 
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No, it really is. If you want to say it's a massive disappointment to you and some other people, then fine. But a massive mistake? Not at all. A massive mistake would be Apple producing millions of iMacs with faulty power supplies or something else that has a major/debilitating effect on the system or cause sales to plummet. Sorry, but the color of the bezel, while obviously it's going to affect some people's buying decision, is not going to have any major impact on the success of this particular iMac. I asked you in the other thread, but never heard back. Would you even buy this if it had a black bezel? Would you be willing to lose 3" of display? I wouldn't. I'll hold out for something 27" or larger, which probably will be offered in the gray/black bezel combo anyway.
I didn’t answer because I had a ton of people on ignore.

No I wouldn’t. My opinion on the device has nothing to do with if I would buy it or not. My next screen will be 30”-32”.

I deem it a massive mistake. Doesn’t mean the product won’t sell. It does mean there is now an Achilles heel on the 24” iMac line. If you don’t want a white bezel you are SOL for this device.
 
I didn’t answer because I had a ton of people on ignore.

No I wouldn’t. My opinion on the device has nothing to do with if I would buy it or not. My next screen will be 30”-32”.

I deem it a massive mistake. Doesn’t mean the product won’t sell. It does mean there is now an Achilles heel on the 24” iMac line. If you don’t want a white bezel you are SOL for this device.

Actually, I believe it has everything to do with it. That's because I believe that 99% of the people who are making a big deal about the white bezels are people who, like you, are holding out for a larger "pro" version anyway, so basically you're complaining about a machine that you wouldn't even want if it DID have black bezels. The people who would actually be interested in this iMac simply don't care (or at least not enough to matter). People like you and I are simply not the target demographic for this model.

An Achilles heel is something's (potential) downfall. I'm sorry, but to say the bezel color on the 24" iMac could be it's downfall is just plain silly.
 
Actually, I believe it has everything to do with it. That's because I believe that 99% of the people who are making a big deal about the white bezels are people who, like you, are holding out for a larger "pro" version anyway, so basically you're complaining about a machine that you wouldn't even want if it DID have black bezels. The people who would actually be interested in this iMac simply don't care (or at least not enough to matter). People like you and I are simply not the target demographic for this model.

An Achilles heel is something's (potential) downfall. I'm sorry, but to say the bezel color on the 24" iMac could be it's downfall is just plain silly.
It has absolutely nothing to do with what I have or what I want. I'm simply sharing my thoughts on the new iMac. Forcing consumers to select from a variety of only-white bezel devices if they want the 24" size is a big mistake IMO.

Achilles heel is a reference to weakness or vulnerability. Has nothing to do with a downfall.
 
It has absolutely nothing to do with what I have or what I want. I'm simply sharing my thoughts on the new iMac. Forcing consumers to select from a variety of only-white bezel devices if they want the 24" size is a big mistake IMO.

Achilles heel is a reference to weakness or vulnerability. Has nothing to do with a downfall.

Ok, for some reason you're not getting it or don't WANT to get it, so this will be my final comment to you on this topic. The vast majority of the target market for this iMac DO NOT CARE THE BEZEL ISN'T BLACK. If you want black bezels, get a Mac Mini and choose whatever display you want or wait for a "pro" iMac. No one is being "forced" to do anything. I have no problem with you expressing your dislike for the bezels, but blowing it out of proportion and calling it a "major" mistake is frankly comical.

Achilles was killed by an arrow to his heel - thus the phrase. Sounds like a downfall to me!
 
It has absolutely nothing to do with what I have or what I want. I'm simply sharing my thoughts on the new iMac. Forcing consumers to select from a variety of only-white bezel devices if they want the 24" size is a big mistake IMO.
I don't know why you care so much if you don't want this model anyway. Do you think your opinion is going to influence Apple's decisions about the larger model? I'm sure those decisions are already made. You're sharing your thoughts yet you said you have a ton of people "on ignore" so you don't care to hear their thoughts. Sounds like you have a vendetta against Apple.
 
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