Why the M2 MacBook Air won't come at WWDC

[JPack]

JPack's analysis was actually correct—he just reached the wrong conclusion from it. His analysis said two things: (1) Because of stock levels, the M1 MBA won't be discontinued; and (b) Because of a lack of noise about a new model (regulatory filings, etc.), an M2 MBA won't be released.

These were both correct.

What he didn't anticipate was that an M2 MBA would be announced but not released at WWDC, which is what happened.

Yes, what really surprised was Apple ate the $100-$150 "price cut" that we would have expected for a 18 month old product. Without such a cut, Apple can paper launch almost anything between $999-$1,999. They could paper launch iPhone 14 today at $899 without negatively affecting iPhone 13 revenue. We didn't see this level of inflationary adjustment three months ago with SE3.

 

[Howard2k]

Yes, what really surprised was Apple ate the $100-$150 "price cut" that we would have expected for a 18 month old product. Without such a cut, Apple can paper launch almost anything between $999-$1,999. They could paper launch iPhone 14 today at $899 without negatively affecting iPhone 13 revenue. We didn't see this level of inflationary adjustment three months ago with SE3.

I agree. The Canadian pricing has convinced me to stick with my 2015 Pro for another year. A moderate uplift for the M2, or a discount on the M1 would have seen me pick up an Air, but I will wait.

 

[MayaUser]

Lets stop talking about the price increase, it is perfectly fine here. This will translate into the iphone lineup...where the iphone 14 will start at the same price as the iphone 13 but with almost the same SoC ,same design, camera(at least here we got new design, speakers, display, SoC,magsafe,camera)
I want to see the M2 being 30% improved in gpu because that would mean huge improvements for the M2 Max and Ultra
And since the gpu is drawing 16W compared to the 12W from M1...lets see how the fanless design is holding up

 

[scrappygolucky]

Lets stop talking about the price increase, it is perfectly fine here. This will translate into the iphone lineup...where the iphone 14 will start at the same price as the iphone 13 but with almost the same SoC ,same design, camera(at least here we got new design, speakers, display, SoC,magsafe,camera)
I want to see the M2 being 30% improved in gpu because that would mean huge improvements for the M2 Max and Ultra
And since the gpu is drawing 16W compared to the 12W from M1...lets see how the fanless design is holding up

People can talk about the price increase if they want to, you don’t get to decide how other people feel.

I would have been fine with the price increase if they had at least bumped the RAM but 8gb is an absolute joke considering what they charge to upgrade.

 

[jamface]

Alright. It did end up coming at WWDC. I was wrong

It’s ok. It’s not like anyone took it seriously in the first place. It was just an inconsequential post on a frivolous forum.