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ericwn

macrumors G5
Apr 24, 2016
12,113
10,902
Then they can drop the next iPhone or iPhone pro to a 5.8 inch model. Makes zero sense to have two 6.1 inch models anyways. These aren't MacBooks.

If they don’t make sense people won’t buy them. Guess we have our answer here.
 

DexBell

Suspended
Oct 23, 2016
839
1,068

ericwn

macrumors G5
Apr 24, 2016
12,113
10,902
The 12 pro didnt sell well. It didn't even make the list, the supposedly "poor" selling Mini beat it out in sales despite being released a month later. People opted for the cheaper 6.1 inch phone. Zero reason to have two, make one 5.8 inch.

https://forums.macrumors.com/attachments/dab33d44-3162-4c49-93a0-7351613e6b6d-jpeg.1736596/

So the 6.1 size is popular, just nor the up sell - which might just be the filler for the flagship which seems rather popular. Anyway, 0.3 inches - irrelevant in my opinion.
 

snipr125

macrumors 68000
Oct 17, 2015
1,999
3,107
UK
The 12 pro didnt sell well. It didn't even make the list, the supposedly "poor" selling Mini beat it out in sales despite being released a month later. People opted for the cheaper 6.1 inch phone. Zero reason to have two, make one 5.8 inch.

https://forums.macrumors.com/attachments/dab33d44-3162-4c49-93a0-7351613e6b6d-jpeg.1736596/
This is the accompanying news article:


If Apple reintroduce the 5.8 Pro size in the flat edge design in September due to poor selling 12 pro, i will be very interested and be torn deciding between the 13 5.4‘ mini and 13 5.8‘ pro in graphite or just keeping my 12 mini. First world problems of course!
 
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DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
Depends on why you think apple made the mini in the first place. For a lot of people on macrumours; the belief was everyone secretly wanted a small phone, apple made the mini, and just got it wrong and the sales flunked. Now while its true apple did overestimate the market for a mini by a few million; I don't believe for a second they thought it would be a huge seller with the market research that they have available. More like the mini existed to create a specific price point (as mentioned above) and also as a price anchor to raise the price for the standard 6.1 inch 12.

For that reason I suspect we will certainly see an iPhone mini 12s/13/whatever its called in 2021. Beyond that I highly doubt it. Maybe it'll return for a future SE model?

I think your logic is a bit off or at least I disagree with it. Why would Apple need uppercase letters I find your phone at a price point of 699 curious why do they need to do this with a 5.4 inch screen curious? Who is the computer out there that’s making 699 5G phone at the time or prior to win the 12 mini was launched last year?
 

DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
Also, if nothing, the mini might become the SE variant of iPhones..
In 2020 the iPhone SE 2 (2020) sold: 24.2 million units x ASP $451.
In 2020 the iPhone 12 mini sold: 14.5 million units x ASP $796 = made Apple a LOT more money and Apple did NOT advertise the 12 mini outside of WWDC not for 1 hot minute! Even with the 12 purple last month, the 12 was shown first, until rotated and the Mini shown.

In 2019 the iPhone 11 Pro sold 15.5 x796 (no pandemic until October-December 2019 and only 2 countries affected) .
In 2019 iPhone 8 sold 17.4 million units at ASP $631 - again heavy advertising on BOTH these units.

Now with Pandemic under much better control - almost irradiated in various other countries … imagine what the 13 would do if:

a> only 1 camera, no OLED and Touch ID on power button vs Face ID?
B> properly advertised by Apple on it’s own commercials and press releases and web ads?! Hmmm.

True. You’d have to want a small form factory with high specs to get the mini when bigger phones appear to most users to have better value, “for just a hundred dollars you get a bigger screen” type of thinking.

Bigger screen, slightly bigger battery life, but NOT bigger screen real-estate of what is actually displayed. If anything at all maybe >2hrs battery life extension, same camera same screen resolution … same storage same RAM and … oh yeah …

SAME CPU!

iPhone Pro Mini is what I wanted :(
Instead, I went with the Pro.
UggH.
No … you wanted 3 camera‘s into the Mini’s tiny space with same battery life. The technology is not there for this to happen.

BUT the RAM is the same, the storage capacity is just 128GB less and the same CPU performance. Actually in rendering on-device HDR videos it’s slightly faster or slower depending on the resolution of the video.

So it IS a Pro unit, the 12 mini - just lossing 1 camera, uses 1 other camera chosen and slightly smaller battery/battery life than the Pro.

So other than the pictures / video you take (the latter to a much lesser degree without high end third party software), and how LONG you use your device between charges … it’s the same phone. Don’t get caught up like Android users/devices do:

This isn’t like comparing a One Plus 9 vs One Plus 9 Pro - those are completely different devices from capacity, storage, cameras, RAM and CPU. iPhone 12/12 mini/12 Pro are much MUCH more similar than you‘re realizing.

Ok Tim, here is what I’m looking for. I need an iPhone 13 Pro mini, and an iPad Pro mini as my mobility devices. Then for at home on the couch, I need a 15” iPad Pro. Seriously though, we got our son the 12 mini and it’s a great device. If they made a Pro version I’d switch from Max to mini. I have a 12.9 inch iPad and in these times it’s become my main device, so I have less of a need for a larger iPhone now.

Same goes for you.

and TIM needs to get marketing team off their AR$E’s and advertise the min version for it to REALLY shine.
 
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DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
The SE 2020 was popular because of its price, not its size.

A $700 5.4" phone is a tough sell. I also think they screwed up by calling it a "mini". I think it cheapened it in many people's minds.

Should be something like

12/12 plus
12 pro/12 pro max


tough sell? Ahem … the mini did NOT outsell in number of units globally … it DID make MORE money for Apple than the SE 2020.

So much for your … ‘tough sell’ nonsense. And the 12 mini accomplished this without ANY advertising by Apple whatsoever! WWDC mention was less than 5mins. The 12 Purple and 12 mini purple - less than 7 seconds but not ONCE in print, web, or the release video did Apple ever mention 12 mini in that purple release.

You can find it mentioned on their store front but that is NOT advertising.

Actually in FACT (at least in Canada and the USA) the iPhone 12 MUST be selected first before you even SEE the 12 mini. We have to ask ourselves WHY? Lots of engineering went into the 12 mini happen but for 2yrs production and no advertising on the first … you have to really consider what’s going on here. Apple has NEVER shunned nor ignored an iPhone they made like this at all.
 

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DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
So the 6.1 size is popular, just nor the up sell - which might just be the filler for the flagship which seems rather popular. Anyway, 0.3 inches - irrelevant in my opinion.

Honestly, this is iOS we’re talking about and I don’t think the iPhone 12’s 6.1” screen size alone was the biggest selling point. In the mind of end users - yes as battery size/life and the horrible ‘mini’ name being bad in most minds was the important part as ‘mini’ was never used on an iPhone model before.

Also by 6.1“ screen do you mean the iPhone 12, iPhone 12 Pro or both?

The iPhone 12 sold 23.3 million devices x ASP $896 (only $100 more than the iPhone 12 mini) which incidentally is $100 cheaper at entry point.
The iPhone 12 mini sold 14.5 million devices x ASP $796 … meaning the iPhone 12 ONLY generated $9479 more in revenue for Apple thus far at time of the article quoted below.

The 12 pro didnt sell well. It didn't even make the list, the supposedly "poor" selling Mini beat it out in sales despite being released a month later. People opted for the cheaper 6.1 inch phone. Zero reason to have two, make one 5.8 inch.

https://forums.macrumors.com/attachments/dab33d44-3162-4c49-93a0-7351613e6b6d-jpeg.1736596/

This means if Apple actually advertised the 12 mini (on their store front from initial device selection, Web ads and print), I think Apple could‘ve sold the 11.9 million more units to match that revenue difference. Maybe the Pandemic affected the 12 mini’s sales but for no advertisement outside of the WWDC 2020 it’s done a phenomenal job!
 
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macintoshmac

Suspended
May 13, 2010
6,089
6,994
@DeepIn2U I can almost imagine your edge-of-seat level of dedication and mixture of excitement and exasperation interspersed with a lace of contempt in your two posts.
 
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DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
@DeepIn2U I can almost imagine your edge-of-seat level of dedication and mixture of excitement and exasperation interspersed with a lace of contempt in your two posts.

all but the contempt & exasperation part. Just dedication and excitement defending the mini hoping others will come around and it helps influence more sales for it to stick around longer ;) not just cause I love it but for developers to embrace the screen size in apps and Apple to continue supporting its resolution and size at least 4-5yrs out.
 

macintoshmac

Suspended
May 13, 2010
6,089
6,994
all but the contempt & exasperation part. Just dedication and excitement defending the mini hoping others will come around and it helps influence more sales for it to stick around longer ;) not just cause I love it but for developers to embrace the screen size in apps and Apple to continue supporting its resolution and size at least 4-5yrs out.

The size of the mini is really about right for a phone. The phablets and such should never have happened, but they continue to.
 

snipr125

macrumors 68000
Oct 17, 2015
1,999
3,107
UK
I hope mini is a success this year. They just need to make it more affordable.
If we are lucky Apple will drop the price of the 13 mini by £50 to £650 (£150 lower than 6.1 iphone 13). It will be a lot more attractive price wise, and the slight battery increase to 2400 maH will also help sales hopefully.
 
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snipr125

macrumors 68000
Oct 17, 2015
1,999
3,107
UK
No. That’s like asking the 13/13 Pro also more affordable.
It isn’t using last years tech nor cpu.
You are right DeepIn2U, but theyayarealivin is also right as a slightly lower price will attract those on the fence between getting a mini or regular iPhone 13. Many of those on the fence probably just thought “Sod it I’ll pay the extra £100 and get the phone with larger screen and battery”. We need more people from the ‘masses’ to buy the Mini in the same way they brought the regular 6,6s,7 and 8, so a small price drop will help with that.

The compact phone enthusiasts like you and me, and the many other Mini fans on Macrumours will probably gladly pay £700, £800 for the Mini, I would even seriously consider paying £1k for it (don’t tell Apple that though lol).
 

Apple$

macrumors 6502
May 21, 2021
433
774
I'm going to buy the 12 mini if Apple decides to keep it alongside the 13 series. What is a possible price point do you think Apple could drop the price to? I would buy the purple one.
 

snipr125

macrumors 68000
Oct 17, 2015
1,999
3,107
UK
I'm going to buy the 12 mini if Apple decides to keep it alongside the 13 series. What is a possible price point do you think Apple could drop the price to? I would buy the purple one.
Apple normally drop the price of previous Gen iphones by £/$ 100, when a new iphone series is released, so not a massive discount but other retailers will offer better discounts like Amazon etc. In the UK right now, the 12 mini is £100 off for all storage options, if your in the US there will probably be even more deals around.
 

murad_fourth

macrumors 6502
Original poster
Aug 29, 2019
422
305
I am using iPhone 12 mini and i think i will sell it and buy iPhone 13 mini when it comes out.

The notch will become smaller and narrower in the new models.

Fingers crossed!
 
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DeepIn2U

macrumors G5
May 30, 2002
13,047
6,983
Toronto, Ontario, Canada
If we are lucky Apple will drop the price of the 13 mini by £50 to £650 (£150 lower than 6.1 iphone 13). It will be a lot more attractive price wise, and the slight battery increase to 2400 maH will also help sales hopefully.
With such a significant pricing drop ~ comparing the phone it replaced, if it occurs, will significantly affect Apple’s ability to sell a 128GB iPhone 12 mini. Especially alongside The iPhone SE at 64/128GB storage sizes = something has got to give/go (also consider if Apple continues to sell the Xr; yuck).

Honestly I think going forward Apple REALLY needs to be smarter and more forward thinking about small screen size phones and keeping previous year models.

My guess, at >$50US drop, the 12 mini would not survive, even at 128GB IF the iPhone SE & Xr remains.

I'm going to buy the 12 mini if Apple decides to keep it alongside the 13 series. What is a possible price point do you think Apple could drop the price to? I would buy the purple one.

I’m not sure what the estimate price point drop, if any, would be at this point. Several things could occur:
iPhone SE 2020 : if sales numbers remain steady and kept even at price point/$50US lower - the 12 Mini at 64/128GB would not exist beyond 2021 This autumn/fall at 13 Mini announcement. Some people STILL prefer TouchID, even outside of pandemic and face mask wearing, and don’t/will not own an Apple Watch.

I think the iPhone SE 2020 will continue, draining out stock and will resurface in 2022/2023 with the 12 mini design with Face ID but 1 camera.

iPhone XR : Apple needs to kill this IF the 12 mini is to continue for sales, it’s too close to the 11/12 in battery life, too cheap for its size.

I am using iPhone 12 mini and i think i will sell it and buy iPhone 13 mini when it comes out.

The notch will become smaller and narrower in the new models.

Fingers crossed!

Larger battery for better battery life,
Rumored Telephoto lens + UltraWide vs 12 mini’s Wide + UltraWide setup,
A15 cpu with 20% performance increase + 10-30% battery efficiency? (Hoping Qi charging heat is minimized)
Faster Qualcomm 5G chips, also more efficient in power use,
Narrow FaceID notch ~ possible but at $50-$150 price drop; not likely. I’m not counting on this.
Praying for frosted glass back that the 12 Pro’s have!
 

satchmo

macrumors 603
Aug 6, 2008
5,216
6,090
Canada
Larger battery for better battery life,
Rumored Telephoto lens + UltraWide vs 12 mini’s Wide + UltraWide setup,
A15 cpu with 20% performance increase + 10-30% battery efficiency? (Hoping Qi charging heat is minimized)
Faster Qualcomm 5G chips, also more efficient in power use,
Narrow FaceID notch ~ possible but at $50-$150 price drop; not likely. I’m not counting on this.
Praying for frosted glass back that the 12 Pro’s have!

If all this comes to fruition, it's a compelling reason to hold off on buying the current 12 mini.

Although carriers and Apple are doing their best with some late model year promotions on the 12 (substantial savings i.e $300 off).
 
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