Other Will iPhone 13 mini really come?

[Six0Four]

The SE 2020 was popular because of its price, not its size.

A $700 5.4" phone is a tough sell. I also think they screwed up by calling it a "mini". I think it cheapened it in many people's minds.

Should be something like

12/12 plus
12 pro/12 pro max

 

[snipr125]

If Apple do discontinue the Mini size, and that is a big IF, i hope they re-introduce the 5.8 size as with the flat edges it will be even more compact than the 11 Pro, and appease us Mini iphone enthusuasts at the same time.

 

[ian87w]

I’d be first in line to buy a 6.7 inch max non pro device. The pro max and plus models have always done very well despite the huge price point. I feel theres be a good place for it at around 899. I sadly doubt it will happen because a lot of people who go for the pro max because they want a big phone, and not for the pro features, would swap losing Apple profit.

Apple wouldn’t do that. Apple, just like McDonalds, love to upsize your purchase intention for more margins. Want a larger phone, or phone with best battery life, well,gotta get that Pro Max. You will get a nice phone, but you will end up spending more money as well.

It is also why imo they kept the paltry tiny battery on the 2020 SE despite getting rid of 3D Touch layer. Want more battery life, you can upsize to the XR for just a $100 more!

 

[bushman4]

There icurrently is a chip shortage do to the pandemic and while Apple is the biggest customer of many of these chip manufacturers that only means you’re first in line
Still 7 months to go but if it’s necessary Apple could eliminate a model and that could be the mini

 

[JPack]

For the people who enjoy looking at numbers, and not at hand waving arguments.

 

[QCassidy352]

For the people who enjoy looking at numbers, and not at hand waving arguments.


View attachment 1727684

People keep talking about the mini not being popular, and although that appears true, these charts also tell a second story: people have moved heavily towards the pro line, and in particular, the Pro Max. If we lump the mini and the 6.1" 12 together, they're still only getting 37% compared to 51% for the Xr and 55% for the 11. Which is interesting to me because IMO the gap between "regular" and "Pro" has never been smaller.

 

[ray6088]

It's just like the clothing business. We should have the selection of sizes and petite size is always not the popular size. Being petite does not mean to being cheap.

 

[JPack]

People keep talking about the mini not being popular, and although that appears true, these charts also tell a second story: people have moved heavily towards the pro line, and in particular, the Pro Max. If we lump the mini and the 6.1" 12 together, they're still only getting 37% compared to 51% for the Xr and 55% for the 11. Which is interesting to me because IMO the gap between "regular" and "Pro" has never been smaller.

In my opinion, the feature gap between the iPhone 12 and iPhone 12 Pro is larger than ever. But the price gap is smaller than ever.

Telephoto
ToF
128GB
$829 vs. $999

In the past, we had the iPhone 11 vs. iPhone 11 Pro. Many people can immediately see the difference in telephoto. But 6.1" for many people is an advantage over 5.8". Hardly anybody knows LCD vs. OLED.

 

[QCassidy352]

In my opinion, the feature gap between the iPhone 12 and iPhone 12 Pro is larger than ever.

The telephoto lens has consistently been on the pro line and not the "regular" line for three years now. The ToF camera means nothing to most users, whereas the change from chunky bezels and LCD to thin bezels and OLED makes the regular 12 *look* much more like the pro line than the Xr/11 looked like the Xs/11 Pro. Plus the Xr/11 were bigger than the Xs/11Pro, which I guess most users see as a positive. So agree to disagree I guess.

 

[JPack]

The telephoto lens has consistently been on the pro line and not the "regular" line for three years now. The ToF camera means nothing to most users, whereas the change from chunky bezels and LCD to thin bezels and OLED makes the regular 12 *look* much more like the pro line than the Xr/11 looked like the Xs/11 Pro. Plus the Xr/11 were bigger than the Xs/11Pro, which I guess most users see as a positive. So agree to disagree I guess.

We know consumers care very much about cameras. The camera feature gap was always the addition of one lens: telephoto. ToF adds a second lens. For most people, telephoto means nothing either, but it's the psychological effect. Three lenses are better than two, right? So four has to be even better.

Outside of forums, I don't know anybody that notices much less cares about LCD vs. OLED bezels. The difference is literally 0.5mm on both sides. Most people can't feel the difference between aluminum and stainless steel.

 

[Cryates]

iPhone 13 Mini will 100% be a thing, because it would have already been in the design pipeline and they can just shift their production plans based on 12 Mini sales performance. Beyond that, who knows, but I would at least want to see the smaller form factor stay with the “SE” line.

 

[satchmo]

Now assuming the iPhone mini hangs around for another round, do we see a potential price drop in this year’s 13 mini?

As some have speculated, mediocre sales of the 12 mini may have had to do in part with its close price to the regular 12.

Do we see a greater than $100 separation between the two to make the mini more attractive?

 

[DexBell]

Now assuming the iPhone mini hangs around for another round, do we see a potential price drop in this year’s 13 mini?

if it gets LiDAR, the better stabilization and the telephoto lens it’s rumored to get, not a chance. You’ll be lucky if the price stays the same as the 12 and doesn’t go up.

 

[Cryates]

Do we see a greater than $100 separation between the two to make the mini more attractive?

No, and why would it? Based on the tech inside, the Mini is not an overpriced device compared to the rest of the iPhone lineup. The underwhelming sales for the Mini illustrates two things about the market, in my opinion: A) that people are willing to pay more for a larger screen, or B) compromise on features for a cheaper device, aka buying the SE.

 

[TotalMacMove]

No, and why would it? Based on the tech inside, the Mini is not an overpriced device compared to the rest of the iPhone lineup. The underwhelming sales for the Mini illustrates two things about the market, in my opinion: A) that people are willing to pay more for a larger screen, or B) compromise on features for a cheaper device, aka buying the SE.

I love the lightweight feel of my mini in my pockets. I always wanted a smaller full screen iPhone and never thought it would happen!! I have had every iPhone since the 3G except for the 11 and 8.

 

[satchmo]

No, and why would it? Based on the tech inside, the Mini is not an overpriced device compared to the rest of the iPhone lineup. The underwhelming sales for the Mini illustrates two things about the market, in my opinion: A) that people are willing to pay more for a larger screen, or B) compromise on features for a cheaper device, aka buying the SE.

Sure. But there’s also a segment who wants a smaller phone but with the more modern all screen design. They finally got that with the mini...but were somewhat put off by the price increase from the previous 11.
(Yes, two different phones, oled, 5G etc...)

But the same in terms of the entry price point for an all screen design.

Look, I doubt a price drop, but if Apple wants to cover all the bases, it might see where a $50-75 drop to the mini 13 would do. or maybe it’s a mini 13 without 5G.

 

[tinkerposts]

Purely anecdotal but from what I've seen IRL, the only people using a Mini are tech enthusiasts and people who like a bit of nostalgia/novelty. Most people don't actively follow Apple's release cycles. What happens instead is that go to their carrier once their 12/24 month contract is over, and get either the best phone or the best phone for their budget. With most people coming from an X/XS/XS+/XR/11/11P/11PM, the perception (for those not coming from the X/XS+/11P/11PM who usually go for the 12P/12PM anyway) isn't that they're paying $150 more for a bigger screen, it's that they're paying only $150 less for a smaller screen with a smaller battery.

 

[JPack]

Now assuming the iPhone mini hangs around for another round, do we see a potential price drop in this year’s 13 mini?

As some have speculated, mediocre sales of the 12 mini may have had to do in part with its close price to the regular 12.

Do we see a greater than $100 separation between the two to make the mini more attractive?

The mini is a low volume device meaning it costs more for Apple to product. It has several parts that are unique to the mini, unlike the 12 and 12 Pro. If it doesn't meet the margin targets for Apple, they'll probably discontinue sales.

 

[d5aqoëp]

IMO the support for iPhone 7 will be dropped by iOS 16.

So iOS 15 will be the final iOS an iPhone 7 get.

They might drop iOS support for 6S and 7 together. Who knows.

 

[JPack]

They might drop iOS support for 6S and 7 together. Who knows.

Extremely unlikely given the big GPU performance difference between A9 and A10. Apple is still selling the iPod with A10.

 

[DexBell]

The mini is a low volume device meaning it costs more for Apple to product. It has several parts that are unique to the mini, unlike the 12 and 12 Pro. If it doesn't meet the margin targets for Apple, they'll probably discontinue sales.

Please. Apple has a ridiculous profit margin on iPhones, they make a ton of money obviously. As others have pointed out, even with only 5% of overall iPhone sales, the Mini has still sold millions of units and turned a profit. They aren't losing anything by keeping the Mini.

 

[JPack]

Please. Apple has a ridiculous profit margin on iPhones, they make a ton of money obviously. As others have pointed out, even with only 5% of overall iPhone sales, the Mini has still sold millions of units and turned a profit. They aren't losing anything by keeping the Mini.

Apple is losing the opportunity of selling a more popular iPhone model. That might be a larger 5.5” or 5.8” model or something else. Apple execs aren’t being paid seven figures to produce low-bar results like “the sales aren’t too bad, so let’s keep it as-is.”

 

[flopticalcube]

Despite launching in the last quarter of 2020, the mini is the 10th best selling smartphone of 2020 worldwide: https://www.gadgetsnow.com/slidesho...artphones-in-the-world/photolist/81249091.cms

 

[murad_fourth]

Despite launching in the last quarter of 2020, the mini is the 10th best selling smartphone of 2020 worldwide: https://www.gadgetsnow.com/slidesho...artphones-in-the-world/photolist/81249091.cms

I hope iPhone 13 mini will come this year.

Fingers crossed. 🙏🏻

 

[DexBell]

Apple is losing the opportunity of selling a more popular iPhone model. That might be a larger 5.5” or 5.8” model or something else.

Then they can drop the next iPhone or iPhone pro to a 5.8 inch model. Makes zero sense to have two 6.1 inch models anyways. These aren't MacBooks.