Other Will the Iphone 15 series secretly be the CHEAPEST iphones of all time?

[Reggaenald]

Typical North American.
Prices may not have changed for you, but they surely did for the rest of the planet. US marketing at its finest. Because that’s what the keynote is all about. The phones won’t get cheaper. Bet.

 

[d5aqoëp]

Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999

iPhone 14 Pro 128 gb models already cost 140% of US iPhone price in India. US price is $1100 and India it costs $1585. These prices are after tax. It would be criminal to jack up Indian price even further than that. But I expect $100 increase across the board on US prices.

Most of the Indians source iPhones much much cheaper through grey channels and end up causing significant loss to Apple. But Apple is the most stubborn companies in the world next to Nvidia so I can give that to you in writing on Bond paper:- Apple would never dilute their own brand by reducing prices.

 

[ericwn]

if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?

Which other mass market electronics device manufacturers have you seen switching from a luxury pricing scheme to a low-ball pricing approach? I personally think post #2 is spot on.

 

[ApplesAreSweet&Sour]

Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999

You couldn’t be more off as all iPhones 14, Pro and mid-tier, actually did see a price increase of some 7-20% outside the U.S. (Not exact numbers. But price increases nearly everywhere except U.S).

So even the foundation of your hypothesis is flawed to begin with.

Knowing Apple and how the smartphone market in general is seeing lower sales year after year as the market keeps maturing, and performance increases keep slowing down, I expect Apple to increase prices in the U.S. for the 2023 iPhone lineup in the same manner non-U.S. markets saw in 2022.

My best case scenario is mid-tier iPhones avoiding the price increase while Pros go $100-200 up and Apple positioning the absence of a price increase for the mid-tiers as a price decrease or discount, if you will.

”Still just $799 and $899”, is how they’ll probably phrase it and would serve to double down on the notion that only Pros are truly cutting edge and flagship so the exorbitant prices are justified.

 

[t0rqx]

Bro is this your first time going iPhone? Back in the old days you had two configurations iPhone 4/5. And those were around 500 dollars. How is this the cheapest iPhone?

 

[DougiePhresh]

Well … if you consider that, according to the BLS CPI calculator, the U.S. has seen close to 20% inflation since 2020. A 10% increase in the cost of the iPhone is actually a 10% reduction in cost 🤷🏼‍♂️

 

[Alex Cai]

Everyone was saying that the iphone 14 would be $100 more expensive up until the keynote including the day of the keynote and everyone was WRONG. What if the same thing is happening with the iphone 15 but apple has secretly known this and is actually planning to reduce the price of the iphone 15 series thanks to new and improved manufacturing processes?

Here's what I think the iphone 15 series may end up looking like:

Iphone 15 256gb: $549
Iphone 15+ 256gb: $599

Iphone 15 pro 512gb : $899
Iphone 15 Ultra 1tb : $999

if that’s real it would be an epic moment

 

[adrianlondon]

The pro model is going to cost £99, come with iOS 18 (the new OS with Siri II who makes no mistakes at all) and the first 10,000 people who go to each apple store and says "who posted this crap?" will get the phone for free.

 

[Shirasaki]

Correct me if I’m wrong, but Apple’s third party distribution is typically the base 256/8 model. So you’re suggesting that they take those losses on producing an unsuitable and hugely distributed unit that people don’t want, taking on mass customer dissatisfaction and huge quantities of returns of unsuitable units as opposed to shipping units that meet general demand?

You would be surprised to find out how people meet their 512GB or higher storage capacity demand if the user doesn’t want to pay the exorbitant level Apple Tax just to upgrade the storage. For those people, all they need is the cheapest computer they can get (256/8), and then attach external storage or rely on NAS and whatnot to fulfil the purpose. On top of that, companies and businesses buying working device for their employee usually can sort out storage issues in other ways, making onboard 512GB not as much of a Necessity.

Bottom of the line is, customers will adapt. Not everyone gonna shell out $200 just for 512GB.

 

[jagolden]

First post and thread I read this morning.
It’s just so entertaining.
It’s already been said by others but I second, third, and fourth their answers-prices will go up, especially on the pro models.
Excluding refurb and discounts on older models, has Apple ever reduced the price on a new product with the same specs as the previous product?

 

[george88]

First post and thread I read this morning.
It’s just so entertaining.
It’s already been said by others but I second, third, and fourth their answers-prices will go up, especially on the pro models.
Excluding refurb and discounts on older models, has Apple ever reduced the price on a new product with the same specs as the previous product?

yes, the iphone se 2020 was a new product that ressembled the iphone 8 in every way but with a newer chip and it was cheaper

 

[applepotato666]

No chance of the prices dropping for the US. It's their highest volume product so they don't need to, people will buy it before it crosses the line in the US too like it did in Europe this year.

Prices might drop in Europe though if Apple has any sanity left, since the EUR to USD is not as bad for the Euro as it used to be when the 14 series launched. It's what will decide if my next phone is an iPhone. Nobody out here is paying 1000+ Euro for a base model with 128GB, it's just absurd. At 800 it's acceptable.

 

[Unami]

Actually the OG SE started at $399, so $549 would not be the cheapest, even when factoring in inflation.

Also, if you've watched apple during the Cook era - a relatively inexpensive iPhone is not going to happen.

 

[Shirasaki]

yes, the iphone se 2020 was a new product that ressembled the iphone 8 in every way but with a newer chip and it was cheaper

Yet there’s no trend to make it feel like it can happen again and again. Maybe Apple just had those housing to get rid of, and iPhone SE was perfect For clearing outdated Housing. Otherwise why bother?

 

[Unami]

Bro is this your first time going iPhone? Back in the old days you had two configurations iPhone 4/5. And those were around 500 dollars. How is this the cheapest iPhone?

The cheapest regular iPhone started at 499 (original iphone). Adjusted for inflation, that's actually around $733 nowadays. The only iPhone that was ever below the value of 549 in today's dollars was the original SE.

 

[webkit]

The cheapest regular iPhone started at 499 (original iphone). Adjusted for inflation, that's actually around $733 nowadays.

The $499 price was with a 2 year AT&T contract. Without the contract requirement, the price would've likely been more like $649 to $699+ which inflation adjusted would be around $950 to over $1,000.

However, that price dropped pretty quickly as original iPhone prices were reduced $200 less than three months after launch.

 

[JPack]

yes, the iphone se 2020 was a new product that ressembled the iphone 8 in every way but with a newer chip and it was cheaper

It was launched at the same $399 as iPhone SE 2016.

The only real price drop we’ve seen is iPhone 11. The XR launched at $749 while 11 sold for $699.

Apple considers price drop when products are long in the tooth. iPhone 11 was the last 4G mainstream device in a world of 5G. The SE 2016 received a cut to $349 because nobody wanted a 4-inch display in 2017.

 

[toobravetosave]

if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?

You dont live in the real world do you

 

[JPack]

if everything is getting more expensive then people won't have enough money to buy an iphone, therefore apple will reduce the prices to increase sales and make more money. Doesn't this make sense?

You'd have to ignore 15 years of evidence of iPhone vs. Android pricing to make such a statement.

Warren Buffett Just Explained in 1 Sentence Why Apple Is the Most Successful Company in the World

He thinks iPhone users will never give up their devices, not even for $10,000.

www.inc.com

 

[HobeSoundDarryl]

Well … if you consider that, according to the BLS CPI calculator, the U.S. has seen close to 20% inflation since 2020. A 10% increase in the cost of the iPhone is actually a 10% reduction in cost 🤷🏼‍♂️

Well with this kind of rationalization, let's look forward to 2033 when a 200% increase in inflation from today means iPhone only costs double what it does now. Apple will be saving us 100%! 🎉

 

[Kierkegaarden]

Here is a more reasonable pricing prediction:

iPhone 15 — $899
iPhone 15 Plus — $999
iPhone Pro — $1199
iPhone Pro Max — $1299
iPhone Ultra — $1499

 

[jagolden]

yes, the iphone se 2020 was a new product that ressembled the iphone 8 in every way but with a newer chip and it was cheaper

Yep. Forgot about them.

 

[KeepCalmPeople]

The last flagship phone prior to the iPhone X and the era of $999 and up iPhones, was the iPhone 7 Plus in 2016. It was $869 for the 128GB model at launch. Adjusted for inflation, that is about $1,090 in 2023.

 

[JPack]

The last flagship phone prior to the iPhone X and the era of $999 and up iPhones, was the iPhone 7 Plus in 2016. It was $869 for the 128GB model at launch. Adjusted for inflation, that is about $1,090 in 2023.

No, I bought the iPhone 7 Plus 32GB at launch for $769. iPhone X wasn't available for anything less than $999.

 

[Mr. Dee]

Less people are upgrading every year or even every few years. Also, Apple's manufacturing process is getting more complex especially for the materials used to build the Pro iPhones. The overall bill of materials is more expensive, the 3NM SoC from TSMC, the manufacturing of the near edge to edge display and just engineering that into a working product. With the fact we are keeping these expensive devices longer, Apple wants to get as much out of new users and upgraders.