I do now. The name doesn't drudge up a lot of memories, but there aren't many third parties who offer out their services like that.
Mm, don't recall it being that cheap. It was around 40-50 in the early 90s or late 80s. I remember someone introducing it to me. Unlike me, I suspect you're a California native. So you should know the history of how bad wine was prior to the state becoming the defacto developer of new world wines.
Though you've still got a point. There are some vintages of Opus that are cost appropriate, and most that aren't. Arguably, sparkling wines such as Dom Perignon or Armand de Brignac cost what they do because they're so hyped. Best Dom I had were 80s and some early 90s years. Veuve tastes as if your mouth has been stuffed with Brioche.
not a native, but have lived in LA for 30 years now, so definitely a transplant. and yes, hype has a lot to do with it and the people with money are just driving prices up. it starts at the top with the Bordeaux futures being gobbled up by the Chinese billionaires and now even the Russians and middle eastern aristocrats. from there it's just a trickle down effect. this is why I usually only buy stuff I can taste. love finding new releases that are still reasonably priced, before the public demand doubles the price.