Meh. Can you name the Apple apps that contain ads? Fremium my @$$
I will be sure to save this post for future reference.
I'd start by learning what “freemium” means, myself: You can use a set of basic features for free; additional (and perhaps even significant) functionality will cost extra. Ads have nothing to do with it. Also, if Apple does move to a freemium model, you can bet that they won’t let you forget that they offer it — see Music and News for non-Apple Music and News+ subscribers for examples on that.
ETA: Come to think of it, can you name an instance where Apple made a high-profile acquisition of a paid, consumer-facing app/service and chose to give up that stream of revenue entirely instead of rebranding it and continuing to charge for it?
Siri used to be a free app on the App Store, it’s still called Siri, and it’s free to use. Apple Music came from Beats Music, a paid service, and is
not free to use. Apple News+ came from Texture, a paid service, and is
not free to use. Shazam was/is a free app, it’s still Shazam, and it’s still free. Those are just a few examples off the top of my head.
Honestly, the only exception I can think of is Shortcuts, if you want to call their acquisition of Workflow a high-profile acquisition.