Watch their latest commercial if you want to be disturbed:
http://www.youtube.com/watch?feature=player_embedded&v=2lpLGb1WW8E
The gimmicks in the GSIII annoy me. So do the services that most people won't want to use. Their new campaign seems bad. The phone looks bad.
But if we see past that, we still have a great big screen, a fast processor, (hopefully) good battery life with that larger battery and other optimizations, and a smooth lag-free experience.
Both the GS III and the One X are tempting me...
GSIII:
-removable battery
-possibly smoother experience than what HTC brings
-Micros SD slot
-ugly design (imo)
-annoying button design (for me)
One X:
-crisper screen
-beautiful looking design
-nice capacitive buttons (my preference)
-no Micro SD card slot
-stuck at 16GB, 12GB available to user (AT&T version)
-arguably better UI design