This video is creating a lot of controversy (iOS vs Android simplicity). If anyone wants to join the debate, feel free to spend next 13 mins:
http://www.youtube.com/watch?v=NMiY1kSTHZw
iOS simplicity comes from the fact that there's usually only one way to do things, theres hardly any customisation available. Options and customisation are nice for those who know how to use them, but for the not so tech savvy, being able to change everything can be a disaster!
Most things are indeed easier to do in Android when you know how.
I don't think anybody can honestly say that Androids approach to sharing isn't miles ahead of ios...
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