I cannot speak for others, but I think two factors make cooling the 2020 model more difficult than the 2018 or 2019 models.
First, the new CPU is generally drawing more power and generating more heat. The 2020 i5's TDP is 10W versus 7W for the 2018 or 2019 i5. The new CPU also will draw more power to turbo boost to 3.5GHz; one video shows it go over
32W. However, the 2018-2019 model CPUs draw less than
15W in turbo boost. This might be why even short bursts of CPU use,
like scrolling through a webpage, seem to cause the temperature to rise.
Second, the 2020 model seems to let the CPU stay at
about 100 degrees C under load, while the 2018 and 2019 models keep it
about 97 degrees C, according to Notebookcheck's 90-minute stress test. This not might sound like much, but the maximum allowed temperature of the CPU die is 100 degrees C.
In addition, the dual core i3 model appears to also have
some trouble with heat compared to the dual core CPU in the 2018 or 2019 models.