I apologize to the people having to read this silly argument, but here's my reply, and then I'm out.
Bolanders, if we follow your logic as strictly as you want (if the product doesn't do the job, it's not the right tool, and you should know it), then this thread should not exist. Then anyone who has problems or suggestions should just get a different laptop. But here we are at page 30. Some products are not as good as they can be, and that's what we're discussing. We're not discussing whether it's smarter to criticize the flaws or give up and go to the store again.
Apple never mentioned in their marketing "please avoid watching 4K videos, that's for Professionals", so I expect this product to sit comfortably on my lap while I watch cats.
And yes, it's not the right laptop for me. But that's because it's poorly designed. And that's something I'd discover either by buying it and getting disappointed, or by reading long forum threads where people don't even agree.
At the same time I accept that it will definitely be the right product for many people. But that doesn't make it properly designed. An uncomfortable chair can be problem-free for many people.
Why poorly designed? It's a step between passive and active cooling, but not a good one. Active cooling is supposed to enable sustained loads, for longer time. The Air can't do that comfortably. And not for a technical or financial reason, but a marketing decision!
Have a look at the Nintendo Switch. It's a 300 dollar device with a similar power usage (slightly lower). It's much lighter and much more quiet. It's supposed to sustain prolonged loads, so it has active cooling. However, its active cooling is done right. And there's nothing shocking about it. It has more constraints than the Air but does a better job. It's lighter, smaller and cheaper, and manages to stay cooler and quieter. Technically the Air could have been like that.
Your car analogy is flawed. A proper analogy would be having your Accord climb a hill to get to a mountain resort. It's a heavier but totally expected load. Just like watching a 4K video or fixing a shaky cat clip. (720p would be painful as well when encoding a video, no need for 4K...)
Asking the laptop to do something that it's not designed for would be to expect Turbo boost to work for prolonged periods of time, outside the TDP. I'm not asking for that. I'm fine with a TDP of 9-12W. All I'm asking for is comfortable handling of the heat produced using the base CPU frequency for longer times (cause videos can be long).
Do you really need more exampled of loads that an Air should be able to handle? Your average non-Pro user could visit a website with lots of ads and animations that spikes their CPI usage. They might install an OS upgrade. They could even decide to have a video call with their family, and those 3 video streams on Hangouts can raise the CPU usage significantly. All pretty valid things for anyone to do, right? But a guy shouldn't do these things with the Laptop in his Lap, if he wants to keep his fertility. And many people will prefer to put on their headphones in a silent room with this marvel of a machine spinning up its fan.
Again, if you like your laptop, I'm fine with that, even happy for you. But that doesn't make it designed the way it should be. The driving factor is money, of course, and it will sell well, make lots of people happy, while still being poorly designed. The sales make it a successful product. That I hate. Because it's artificially crippled.