'28 Years Later' to Be First Blockbuster Movie Shot on iPhone

[eveluvsrainbows]

- Apple is paying for this. They get the publicity.
- The studio is getting paid. They get the money.
- Society/humanity watches an experiment and a milestone.

Win-win-win.

Except Apple isn't paying for this. At all.

 

[eveluvsrainbows]

That is just a PR stand.
Tony Northrup recently broke down how bad an iPhone camera is compared to a professional camera. From a professional filmmaker's or photographer's standpoint with a big budget it does not make sense to use an iPhone, if you could afford a real camera.

Here is the video:

Opinionated person is opinionated. There's nothing wrong with using the iPhone as a film camera. And it definitely isn't a bad camera, so his opinion is insanely wrong.

 

[AppleEnthusiast1995]

Wow that’s amazing, didn’t realize how good these cameras were.

 

[Supercyborgninja]

Why not 16 pros?

 

[Crow_Servo]

Why not 16 pros?

Why not 14 Pros?

 

[azhava]

Why not 16 pros?

Because it was shot before 16 Pros were available. According to the article, it was shot over the course of the summer. 16 Pros weren't released until yesterday.

 

[dukebound85]

I feel like I have read this same headline each and every year. Must be tenchicalities or slight differences

 

[yukari]

Pure publicity stunt. Get's a free press exposure.

 

[darkpaw]

I think the cat purse does it for me.

 

[JesterJJZ]

Personally, I don't think you should be allowed to claim "Shot on iPhone" if you're putting $30k lenses on it.

 

[szw-mapple fan]

‘Shot on iPhone’ - with $2 million worth of rig.

if you’re implying that a professional film camera wouldn’t also require similar (and likely even more expensive) rigs, you’re sadly mistaken.

 

[scorpio vega]

Y’all are mad about apple marketing their phones?

 

[aevan]

Not really. It is a testament to how little the camera matters.

And yet, try making a movie with some other phone.

 

[aevan]

Cinematography experts in this thread have come to explain how it's all just marketing, I see.

 

[SeaFox]

will become the first major blockbuster movie

...

The upcoming post-apocalyptic British horror movie

Can't call it a "blockbuster" before it actually gets released. It's not a blockbuster if the movie flops commercially, and its popularity hasn't been proven yet.

 

[iPhoneFan5349]

Hollywood productions shot on iPhone don't make a lot of sense to me, but it's interesting nonetheless. If we look at the huge lens rigged up on the right side of the image, they might as well have attached a camera with a bigger sensor.

It makes sense when you want to **** certain type of movies like slum dog millionaire. It doesn’t make sense for anything else really, it’s just Apple paying them all the equipment to use the phone.

 

[multipasser]

The lens on that iphone is 50x more expensive than the iphone itself

 

[red elma]

‘Shot on iPhone’ - with $2 million worth of rig.

if you’re implying that a professional film camera wouldn’t also require similar (and likely even more expensive) rig, you’re sadly mistaken.

Major films are all shot with trucks load of lighting gear and camera rigs, worth millions of dollars, no matter what camera is used.
It is not the gear but rather is the talented creatives who work on the set with imaginative lighting and composition techniques to bring the director's vision alive.

iPhone alone, with a tiny sensor, is not going to cut the picture.
Give me a "shot on iPhone film" shot solely using an iPhone, without hundreds of thousands of $ gear involved, to make it convincing.
Nonetheless, it is still big marketing tool for  to brag about iPhone's camera capabilities.

 

[cocoua]

that 128gb storage is is going to be a killer

You can record prores on a usb external drive!

 

[PhoenixAnhart]

This is literally just an ad.

 

[Marty80]

Never liked the film or Danny Boyles work, so I doubt I will ever see the first film entirely shot on a iPhone. The only zombie film I ever really liked was the return of the living dead.

 

[Crow_Servo]

Because it was shot before 16 Pros were available. According to the article, it was shot over the course of the summer. 16 Pros weren't released until yesterday.

To be fair, The Weekend(‘s crew) shot a music video using the iPhone 16 Pro before the iPhone 16 Apple Event even happened. These iPhones were being manufactured months ago.

 

[djlythium]

Maybe for Indie films, sure, but this would never be used for any A-list movie.

The fact that we have such tech in our pockets, though, is astounding.

 

[Victor Mortimer]

28 Days Later is also completely unavailable online. You can only watch it if you get the DVD or BluRay.

Not true at all... if you know where to look.

🏴‍☠️​

 

[Victor Mortimer]

Computational photography is progressing at an astounding pace. Photography nerds said CCDs could never replace traditional film, then said smartphones could never replace DSLRs. When you watch a video of an ad hoc news conference do you hear the constant clicking of shutters anymore? No, you do not.

I said decades ago that CCDs would replace film, and they wouldn't take long to do it.

Phones will NEVER replace DSLRs. It's not a technology problem, it's a physics problem. You'll ALWAYS be able to get more light onto a larger sensor. It's the same reason medium format digital cameras exist, sometimes you just need more than a 35mm-equivalent sensor can possibly capture.

(You still hear shutters because DSLRs still have shutters. Oh, and because idiots can't be bothered to turn off the stupid shutter click noise on their phones. And a news conference isn't really where anybody cares about the best possible image quality anyway.)