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annual ipad releases are fine. Different people are in different places in their own personal upgrade cycle, so even if a 2019 ipad is just a 2018 with a CPU/memory bump, that'll be helpful to someone upgrading from eg a 2015 ipad.

People don't need to upgrade every year. I'm a sucker for this on the ipad, and I have no idea why. Maybe because I spend more time with it than my phone, but I often upgrade every year. If I think logically they're all just glass rectangles that do mostly the same thing, and I'm not scratching the surface of their capabilities. Do I need an ipad X just because it has smaller bezels? No. Will I most likely internally justify the purchase to myself? Probably.
Exactly. The 2017 iPad Pro 12.9 might have been remarkably similar to the 2016 iPad Pro 12.9 but I'm glad to have the newer one with A10X and 512GB storage as an option last year.

Besides, newer models usually mean a bigger discount on the older models if one doesn't need the latest and greatest. The cellular iPads rarely get discounted and Apple refurb plus price reduction due to newer models is one of the few ways to get discounts without signing up for a 2-year contract.
 
annual ipad releases are fine. Different people are in different places in their own personal upgrade cycle, so even if a 2019 ipad is just a 2018 with a CPU/memory bump, that'll be helpful to someone upgrading from eg a 2015 ipad.
Annual iPad releases for the entry level are indeed fine. Not so much for the Pro models... particularly if there are significant differences from the previous generation. It was 18 months between the 1st and 2nd Gen 12.9 Pro. The difference is a processor bump, ProMotion, TrueTone, and a few more things. If THAT type of different happened only within 12 months, the 1st gen Pro owners would be screaming bloody murder.

Heck, they had a meltdown because Apple released a 256GB storage model 3-4 months after it initially released. Nothing was different except for the storage.
 
If Apple renews iPhone models almost every year, then iPad should receive the same treatment. Use the same chip that iPhone uses, create iPad Pro X and iPad Pro X Plus. It will be nice if Apple doesn't skimp on iPad Pro features and keep up with technologies.

I don't know why you think that iPad Pro first generation owner will be screaming bloody murder. People are so used to upgrading phones every year, iPad owners can do the same.

Keep normal iPad model as the "iPhone SE" of iPads.
 
Annual iPad releases for the entry level are indeed fine. Not so much for the Pro models... particularly if there are significant differences from the previous generation. It was 18 months between the 1st and 2nd Gen 12.9 Pro. The difference is a processor bump, ProMotion, TrueTone, and a few more things. If THAT type of different happened only within 12 months, the 1st gen Pro owners would be screaming bloody murder.

Heck, they had a meltdown because Apple released a 256GB storage model 3-4 months after it initially released. Nothing was different except for the storage.
As someone who uses a lot of local storage and given the iPad doesn't support expandable storage, I can understand being annoyed with the 256GB bit. Only 128GB storage was one of the reasons I skipped the 1st gen Pro 12.9 although I was already chomping at the bit to upgrade (from Air) at that time. If a 256GB model had been available, I would've bought one regardless of my reservations regarding size/mobility.

That said, I'm more than fine with Apple releasing annual updates. Apple releasing a new model every year doesn't mean that *I* have to replace my iPad every year. Besides, I think it would suck if expensive iPad Pro models are 2+ years behind iPhones in terms of CPU. Imagine if Apple was still selling the 1st gen iPad Pro 12.9 and iPad Pro 9.7 (A9X) when the iPhone 8 with A11 Bionic heterogeneous cores was released. Iirc, 256GB + cellular models of those ran at $1K+ which isn't exactly chump change.
 
As someone who uses a lot of local storage and given the iPad doesn't support expandable storage, I can understand being annoyed with the 256GB bit. Only 128GB storage was one of the reasons I skipped the 1st gen Pro 12.9 although I was already chomping at the bit to upgrade (from Air) at that time. If a 256GB model had been available, I would've bought one regardless of my reservations regarding size/mobility.

That said, I'm more than fine with Apple releasing annual updates. Apple releasing a new model every year doesn't mean that *I* have to replace my iPad every year. Besides, I think it would suck if expensive iPad Pro models are 2+ years behind iPhones in terms of CPU. Imagine if Apple was still selling the 1st gen iPad Pro 12.9 and iPad Pro 9.7 (A9X) when the iPhone 8 with A11 Bionic heterogeneous cores was released. Iirc, 256GB + cellular models of those ran at $1K+ which isn't exactly chump change.
You know you. But you've been around MR long enough to know everyone else too.;)

As I've said, there is absolutely no up-side for Apple to release new Pro models annually. They have to recoup the cost in development for that model within 12 months (rather than over 18-24). That will make them MORE expensive (which will result in fewer total units sold), and will result in people keeping their existing units longer... again, not something that benefits Apple.

Apple has realized that in a mature market, lower-priced, stable design, incremental, annual releases can generate just as much profit as the high end. I suspect that Apple is making just as much per-unit on the 2018 iPads as they are on the 12.9 Pro. That's good for them, and its good for consumers (to get a great device at a cheap price).

Out in the blogosphere and interwebs, there is a lot of excitement surrounding the 2018 iPad. Surprisingly so. I'm very surprised that I'm not alone in going from a Pro "down" to a 2018.
 
You know you. But you've been around MR long enough to know everyone else too.;)

As I've said, there is absolutely no up-side for Apple to release new Pro models annually. They have to recoup the cost in development for that model within 12 months (rather than over 18-24). That will make them MORE expensive (which will result in fewer total units sold), and will result in people keeping their existing units longer... again, not something that benefits Apple.

Apple has realized that in a mature market, lower-priced, stable design, incremental, annual releases can generate just as much profit as the high end. I suspect that Apple is making just as much per-unit on the 2018 iPads as they are on the 12.9 Pro. That's good for them, and its good for consumers (to get a great device at a cheap price).

Out in the blogosphere and interwebs, there is a lot of excitement surrounding the 2018 iPad. Surprisingly so. I'm very surprised that I'm not alone in going from a Pro "down" to a 2018.
Hmm, by everyone, are you referring to those who just got their latest iPad and are already looking forward to next year's model? Or those who say they'll keep their device for 5 years but end up upgrading after 1 year anyway? Maybe those who keep saying they'll upgrade next iteration but never end up buying? There's quite a lot of characters here. :p

Given the higher expense, on one hand, you've got folks who just purchased their device and would prefer longer periods between updates. On the other hand, you also have folks who are still waiting before buying/upgrading and would prefer better specs/device for the cash outlay.

I think 12-18 months is a good period for iPads. Going 24 months between updates is too long unless they also slowdown development on iPhones. It's not good to have the iPP too far behind. The iPhones already subsidize part of development costs anyway (new chipsets, TouchID, FaceID, etc). While it's true that it's a shorter period to recoup development costs, I expect demand is more skewed towards launch anyway (particularly so for the Pro models). And heck, if the basic iPad got a refresh with A11 Bionic next year while the Pro hasn't gotten an update, you'd actually have the basic iPad being better CPU-wise which Apple probably wouldn't want to happen.

The "basic" iPad meanwhile would sell easily whole-year round. Even with all compromises Apple made to get to that price point, the decision is a good one. Honestly, if I didn't need a ton of storage (and larger display on the Pro 12.9 for reading comics in double-page landscape), I'd be quite happy with the basic iPad.
 
....even with the rumored redesign, the new models will still be large flat rectangles with screens, very similar to the one I currently own, and probably not with a ton more functionality other than adding the UI from the iPhone X and a faster processor. (Maybe a new Apple Pencil too.)

I just can't justify owning a third iPad Pro model in as many years. I want to get off the crazy upgrade train so I can get some other items I want/need this year.
My thoughts, exactly. Plus, if Apple does release a “bezeless” iPad Pro with Face ID, there’s no way I’ll be able to sneak it into the house under my wife’s nose.
 
Just to be clear there is a good chance of an upgrade in June as from a business standpoint Apple needs to differentiate the Pros now more than ever from the 2018 iPad.

I would be completely surprised if there are any new iPad Pros at any time this year.

It was 18 months from when the first gen 12.9 Pro was released until the 2nd Gen (along with the 10.5). That was back in June of 2017. These are high end tablets that command high end prices. If they are updated too frequently (and once a year IS too frequent) then that reduces the incentive and appeal to buy them. Paying a premium for a device that will so soon be bettered is not a good thing.

The die-hards in this forum who are looking to upgrade the Pros they bought last year with a new model this year represent an insignificant fraction of the customers at large.

Rumors are swirling around that iOS 12 is going to be a Snow Leopard-like housecleaning release. If that is true, then Apple will most likely hold back on most new hardware features, since that would require additional changes to iOS which essentially defeats the housecleaning goals of iOS 12. They already have their hands full with iPhone enhancements that will require changes to iOS. Porting iPhone hardware features over to the iPad is not as simple and straight-forward as one might think.

For these reasons (as well as others), I'm thinking that the EARLIEST we can expect to see updated Pros is March 2019.



If you were able to justify 2 iPad Pro models in 2 years, then you can easily justify the 3rd in 3. If there is another Pro released this year there will be enough for you to justify to yourself to get that 3rd. If you thought you'd "be missing out on the awesomeness" between the 1st gen and 2nd gen, then your definition of awesomeness is low enough to justify any new Pros that come out this year. :p:D

I agree and disagree only because the iPad 2018 is cannibalizing sales like crazy, it’s been sold out of all the BBYs in my district since it’s release and dozens and dozens of people brought in their old iPad Air 2s and more to trade-in to get the new iPad more than those who did when the iPad Pro had the same promotion but were promised even more trade-in value. Reason being is why get a pro when the 2018 has many of the same features and only us Apple fans really know or care about the differences.
BUT Apple would be rather dumb not to upgrade sometime this year. By having a new redesign that is drastic and comes with specs/features customers can just see, without being told, (better and higher brightness, HDR, UHD picture, better cameras, smaller footprint, and almost bezel-less truly futuristic ipads... people will see that and will opt for it.

I have doubts like my first post about seeing a new Pro by June, but still see it as a great possibility as Apple can’t afford to wait another 7+ months to upgrade the iPPs with the 329 almost Pro is out there taking the money and making it so customer service won’t upgrade to pricier iPads.
Plus, just one more jump in processor power will put iPads in MBP 2017 numbers and iMac 2016-2017 comparisons.
and if iOS 12 is stabilized then the iPad will become all that much closer to a laptop replacement (th original 2015 iPP did that *almost* for me p, but the power was just slightly less than a laptop replacement I was looking for. Then the 2017 edition came out and it’s what the 2015 should have been.
The iPad 2018 was like a iPad Pro SE, but with such close features and a design too similar to the iPPs, that people are confused to which is which, and what one is better. Doing a redesign overhaul is the only route realistically Apple can take to keep their iPad sales up. If they wait longer, they run the risk of people who are waiting to upgrade to a pro device to just settle for the 329 one, because it is out now and just has similar looks and really close features.

***apologies if post had any redundancy in it, I didn’t realize how tired I was when writing this***
The two scenarios...

1.) June update to new designed iPad with features that’ll be incredible.
2.) Apple waits for later date (September or Nigember) but when finally updated most excitement is gonewQ.


Kallum.
 
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Just to be clear there is a good chance of an upgrade in June as from a business standpoint Apple needs to differentiate the Pros now more than ever from the 2018 iPad.



I agree and disagree only because the iPad 2018 is cannibalizing sales like crazy, it’s been sold out of all the BBYs in my district since it’s release and dozens and dozens of people brought in their old iPad Air 2s and more to trade-in to get the new iPad more than those who did when the iPad Pro had the same promotion but were promised even more trade-in value. Reason being is why get a pro when the 2018 has many of the same features and only us Apple fans really know or care about the differences.
BUT Apple would be rather dumb not to upgrade sometime this year. By having a new redesign that is drastic and comes with specs/features customers can just see, without being told, (better and higher brightness, HDR, UHD picture, better cameras, smaller footprint, and almost bezel-less truly futuristic ipads... people will see that and will opt for it.

I have doubts like my first post about seeing a new Pro by June, but still see it as a great possibility as Apple can’t afford to wait another 7+ months to upgrade the iPPs with the 329 almost Pro is out there taking the money and making it so customer service won’t upgrade to pricier iPads.
Plus, just one more jump in processor power will put iPads in MBP 2017 numbers and iMac 2016-2017 comparisons.
and if iOS 12 is stabilized then the iPad will become all that much closer to a laptop replacement (th original 2015 iPP did that *almost* for me p, but the power was just slightly less than a laptop replacement I was looking for. Then the 2017 edition came out and it’s what the 2015 should have been.
The iPad 2018 was like a iPad Pro SE, but with such close features and a design too similar to the iPPs, that people are confused to which is which, and what one is better. Doing a redesign overhaul is the only route realistically Apple can take to keep their iPad sales up. If they wait longer, they run the risk of people who are waiting to upgrade to a pro device to just settle for the 329 one, because it is out now and just has similar looks and really close features.

***apologies if post had any redundancy in it, I didn’t realize how tired I was when writing this***
The two scenarios...

1.) June update to new designed iPad with features that’ll be incredible.
2.) Apple waits for later date (September or Nigember) but when finally updated most excitement is gonewQ.


Kallum.


Agreed 100% and I believe it’ll be June for all the reasons you mentioned.

eV
 
Smaller bezels than those currently on the latest 10.5" Pro would be silly. No bezels on a phone are fine but not a tablet imo. I already have occasions where I'm inadvertently touching the screen.
 
Just to be clear there is a good chance of an upgrade in June as from a business standpoint Apple needs to differentiate the Pros now more than ever from the 2018 iPad.

I agree and disagree only because the iPad 2018 is cannibalizing sales like crazy, it’s been sold out of all the BBYs in my district since it’s release and dozens and dozens of people brought in their old iPad Air 2s and more to trade-in to get the new iPad more than those who did when the iPad Pro had the same promotion but were promised even more trade-in value. Reason being is why get a pro when the 2018 has many of the same features and only us Apple fans really know or care about the differences.
Cannibalizing sales? Cannibalizing what? iPad Pro sales? From Apple's perspective, a sale is a sale... especially when their profit is the same or similar. From a non-fan, basic customer perspective, those people trading in Air 2's were NOT going to buy a new iPad (Pro or otherwise) any time soon. It doesn't matter if Apple were to release an iPad later this years with a 3D screen. These "Air 2 people" aren't going to shell out $600-$1000 for an iPad Pro.

Apple has recognized that there are now two tiers of customers... those who want premium products, and those that want lower-cost, trailing edge, value products. They've seen iPad sales slow for a while, and anticipated that with the iPhone by pre-emptively releasing the iPhone SE. It pulled in some of those lower tier customers while showing their upper tier customers they have exclusive things that are worth the added cost.

You (not you personally, but iPad fans in general) seem to say 2 different things... on the one hand, ProMotion, TruTone, improved color gamut, 2nd gen Touch ID, faster processor, thin bezels, super thin, lightweight, hi-quality camera, smart connector, etc. of the current iPad Pro is SOOOOOO amazing that it was worth upgrading from the 1st gen iPad Pros (and a no-brainer from a non-Pro iPad).... and yet... Apple releases a 9.7" iPad with 2GB RAM, 5 yr old chassis, non-laminated glass, 2 speakers, an older processor, and support for the Apple Pencil and THAT is the thing that is "cannibalizing" sales of the Pro?! :confused:


BUT Apple would be rather dumb not to upgrade sometime this year. By having a new redesign that is drastic and comes with specs/features customers can just see, without being told, (better and higher brightness, HDR, UHD picture, better cameras, smaller footprint, and almost bezel-less truly futuristic ipads... people will see that and will opt for it.
No they won't. That is the old way of thinking. Again, there are two tiers of customers now. Before there was only one, the premium. I've been on the Apple train for a long time. I can still easily afford to buy in the top tier. But I find the greater value in the lower tier. Apple lost me on the Macbook Pro, but brought me back with the latest iteration of the Macbook Air. Apple lost me on the iPhone, but brought me back with the iPhone SE. They lost me with the iPad Pro (the 12.9 was going to be the last one for me), but they brought me back with the 2018 iPad.

I may not represent a large number, but I'm far from being the only one.
 
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It’s not unprecedented to go 18 months between iPad refreshes (iPad Air 2 and iPad Pro 12.9(1)). So nothing is a given but I expect they will want to get the A11X out before the A12 appears in phones.
 
The last iPad Pro was longer than 12 months before it got updated BUT there seems to be a few rumours from credible people (Mark Gurman and Ming Chi Kuo i think) that Apple are working on a Face ID, less bezel iPad Pro for this year, after the updated 2018 iPad it makes sense, giving the iPad a Pro feature (Apple Pencil support) I think Apple will want to differentiate the Pro from the iPad, what better way to do that than a redesigned iPad Pro with Face ID.

Will it be WWDC? that’s the big question, just because they announced products at last years WWDC I wouldn’t get use to it every time, the event is more software focused.
 
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I think it will be, I mean there should be, one iPad Pro release this year ! I will be very very surprised if it does not happen this year. Because then it directly goes to March-2019 which is a little unbelievable !
 
But less bezel and faceID are not ‘pro’ features which pros will upgrade over. They’re premium features sure. ‘Pro’ is really just an excuse to charge more for a premium sku so that’s ok I guess
 
Just to be clear there is a good chance of an upgrade in June as from a business standpoint Apple needs to differentiate the Pros now more than ever from the 2018 iPad.



I agree and disagree only because the iPad 2018 is cannibalizing sales like crazy, it’s been sold out of all the BBYs in my district since it’s release and dozens and dozens of people brought in their old iPad Air 2s and more to trade-in to get the new iPad more than those who did when the iPad Pro had the same promotion but were promised even more trade-in value. Reason being is why get a pro when the 2018 has many of the same features and only us Apple fans really know or care about the differences.
BUT Apple would be rather dumb not to upgrade sometime this year. By having a new redesign that is drastic and comes with specs/features customers can just see, without being told, (better and higher brightness, HDR, UHD picture, better cameras, smaller footprint, and almost bezel-less truly futuristic ipads... people will see that and will opt for it.

I have doubts like my first post about seeing a new Pro by June, but still see it as a great possibility as Apple can’t afford to wait another 7+ months to upgrade the iPPs with the 329 almost Pro is out there taking the money and making it so customer service won’t upgrade to pricier iPads.
Plus, just one more jump in processor power will put iPads in MBP 2017 numbers and iMac 2016-2017 comparisons.
and if iOS 12 is stabilized then the iPad will become all that much closer to a laptop replacement (th original 2015 iPP did that *almost* for me p, but the power was just slightly less than a laptop replacement I was looking for. Then the 2017 edition came out and it’s what the 2015 should have been.
The iPad 2018 was like a iPad Pro SE, but with such close features and a design too similar to the iPPs, that people are confused to which is which, and what one is better. Doing a redesign overhaul is the only route realistically Apple can take to keep their iPad sales up. If they wait longer, they run the risk of people who are waiting to upgrade to a pro device to just settle for the 329 one, because it is out now and just has similar looks and really close features.

***apologies if post had any redundancy in it, I didn’t realize how tired I was when writing this***
The two scenarios...

1.) June update to new designed iPad with features that’ll be incredible.
2.) Apple waits for later date (September or Nigember) but when finally updated most excitement is gonewQ.


Kallum.

Agreed. Many people miss your key point.

iPad (2018) removed the huge price barrier between content consumption ($329) and content creation ($649). Prior to March 27, 2018, you had to pay double to get "Pro" features.

Apple has been marketing the iPad Pro to students and business users. Any of those consumers are now seriously looking at $329 instead of $649. Many of those users will gloss over the laminated screen and ProMotion stuff offered on the iPad Pro.

For half the purchase price, is the 9.7" iPad (2018) with A10 and Pencil support good enough as a notebook or iPad Pro replacement? Probably. That's cannibalization in action.
 
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Agreed. Many people miss your key point.

iPad (2018) removed the huge price barrier between content consumption ($329) and content creation ($649). Prior to March 27, 2018, you had to pay double to get "Pro" features.

Apple has been marketing the iPad Pro to students and business users. Any of those consumers are now seriously looking at $329 instead of $649. Many of those users will gloss over the laminated screen and ProMotion stuff offered on the iPad Pro.

For half the purchase price, is the 9.7" iPad (2018) with A10 and Pencil support good enough as a notebook or iPad Pro replacement? Probably. That's cannibalization in action.

You’re making the assumption that the only thing that made the pro, pro - was the pencil.
 
You’re making the assumption that the only thing that made the pro, pro - was the pencil.
A lot of people make that assumption. I choose to make the assumption that if you blew the coin on the Pro, there's at least a chance that you didn't ONLY do it for the Pencil support. There are so many other things that make the iPad Pro better. The tech media likes the 2018 iPad because it's the new shiny, and the more Apple-centric tech media likes it because it's definitely going to expand the iPad user base. (I personally don't care which one people buy, I just root for the iPad to widen its reach in general). But to claim that the iPad 2018 is better than the 2017 iPad Pros because it's cheaper and can use the Pencil? I find that far fetched. The Pro user base is the Pro user base. A slice of that user base might now be gone if they only cared about the Pencil, but that's only if they wanted to give up ProMotion and the laminated screen. I bet the people who use the Pencil a lot really care about those two features as well.
 
You’re making the assumption that the only thing that made the pro, pro - was the pencil.

Actually, to many people, Pencil *is* the only thing that makes a difference. A significant number of Pro users are students in college, using it to take notes. Many of these students were willing to shell the extra bucks for iPad Pro because they truly need it (for Notability, Good Notes etc).

If you look at many threads in reddit's iPad forum, the only reason to pick up an iPad Pro now is because of Best Buy's discounts, which makes 2017 iPad Pro (10.5, 64GB) price pretty close to iPad 2018 (128GB).

Once the new iPad Pro is released, if Apple is keeping the same retail price, I can tell you for sure that these students who used to buy the cheapest iPad Pro with the lowest spec, will go with iPad 2018 instead

On the bright side, the affordability of iPad 2018 allows more people to purchase iPad for school, and Apple will make more money by selling Apple Pencil, because that's the best stylus for it, there's simply no other competitors that come close. Especially with Crayon being available for purchase via educational institution purchase only. Students like me, whose universities are not part of Apple's program, will be forced to buy Apple Pencil with our educational discounts.

So I agree, iPad 2018 sales is cannibalizing the iPad Pro sales.

I'm a student and I'm still conflicted about whether I should get an iPad 2018 or the new iPad Pro which is coming out this year (if it is), but my main reason is not so much because iPad Pro is *that* much better. It is because of the upcoming Back to School deal and I need a headphone.

If I'm going to pay 500 + 250 euros for an iPad 2018 and a decent noice reducing / cancelling headphone, I might as well pay 700 euros for the cheapest retail iPad Pro (which has better features) and get a free Beats.

If I don't need a headphone, I would definitely get iPad 2018 instead.
 
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You’re making the assumption that the only thing that made the pro, pro - was the pencil.

The addition of Pencil puts a huge checkbox in the list of features for iPad (2018).

Are there people that want the Pro for ProMotion? Sure. Some consumers want Pro because it's offered in Rose Gold. But it's pretty clear in all of Apple's marketing collateral that Pencil has been a defining feature previously reserved for iPad Pro. That barrier is now gone.

upload_2018-4-20_13-29-41.png
 
The addition of Pencil puts a huge checkbox in the list of features for iPad (2018).

Are there people that want the Pro for ProMotion? Sure. Some consumers want Pro because it's offered in Rose Gold. But it's pretty clear in all of Apple's marketing collateral that Pencil has been a defining feature previously reserved for iPad Pro. That barrier is now gone.

View attachment 759106
Yeah, but your screen shot leaves out a LOT of the other boxes that aren't checked for the standard iPad. You kind of cherry picked on that one.

Pro has:
Double the RAM
Bigger screen
Quad Audio
Several more high end display features
Smart Connector support

I have no trouble accepting the fact that there is a market out there for people who only wanted a good iPad and Pencil support--Apple clearly knows that's a big market too. It still doesn't take away the fact that there is also a market for people who want a more premium product.
 
Students shelling out for the pro just means they had no choice because they wanted pencil. Now the iPad 2018 is out they can buy a more affordable option - Apple even launched it an an educationally focused event.
This makes me assume they aren’t targeting students with the more expensive pro, so wont care if they all buy the cheaper model.
 
Yeah, but your screen shot leaves out a LOT of the other boxes that aren't checked for the standard iPad. You kind of cherry picked on that one.

Pro has:
Double the RAM
Bigger screen
Quad Audio
Several more high end display features
Smart Connector support

If you think it's cherry picking, blame Apple. It's their webpage and their comparison summary.

In other words, even Apple believes those top 5 features are the most important when comparing iPad models. Not RAM, not quad speakers, etc.
  1. Display size
  2. Application processor
  3. Camera quality
  4. Apple Pencil
  5. Keyboard compatibility
At the end of the day, Pencil support is a big deal. It cannibalizes iPad Pro.

Out of those 5 features (that Apple chose to focus on), Pencil is a huge checkbox.
 
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