I agree.
I log on from time to time, but yeah, once you're hired,
you have no use for this thread anymore.
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Word to the wise is that we do not support wifi printers or any printers at all.
We can help the add or remove it from system preferences however, if the driver is not found, you must refer them to the printer manufacturer.
Well of course but you will not know that as a new hire interviewing for a job.
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This is exactly how most call centers want you to handle the situation. Until I begin training and find out otherwise, I have no reason to suspect Apple wants me to be that jackass who doesn't empathize by apologizing that a customer is having a hard time. It's called taking ownership of the situation. You do this by first apologizing that they're having difficulty and promising to help them as quickly as possible. This is empathy.
There's also a subtle difference between "I apologize" and "I'm sorry" when you think about it. One assumes blame while the other is an expression of regret. When you say you apologize for a situation, it's the same as saying "It sucks you're having this problem" versus if you say you're sorry which is the same as saying "this is my fault". The US government, for example, requires the call centers that hold its contracts to have their employees say "I apologize" instead of "I'm sorry" because the call center employee isn't actually at fault for any problems that have occurred.
Most customers don't want your sorry, they want a confident rep to fix their problem. A lot of people get pissed off when you say you are sorry. It means you don't believe in your product or company and it also in western culture expresses a admission of guilt. I've had more people compliment me for not being one of the "I'm sorry" agents than not. You say you are sorry for a non relevant reason, the customer will crucify you over the phone and you will loss control of the call.
I know if you have ever done tech support, you have heard the customer state "I don't want your sorry, I want you to fix my computer."
http://hbr.org/2012/06/why-im-sorry-doesnt-always-translate/ar/1
I am not saying that some people don't appreciate it, but some people get upset when you apologize. There are select times I will apologize and it's usually for something like the customer experienced physical/emotional harm, or I or someone else from my company did something to upset the customer by not listening to the underlying problem in the first place. It's all situational but It is not something I use in my arsenal unless necessary and under specific situations.
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