Good, it was a stupid idea on their part. Concentrate on what you do best.
My idea of an "Apple Car" would be a collaboration with existing automakers, with changes to the styling cues on the outside and inside like the infotainment and upholstery. That kind of stuff is easy much easier to do nowadays, and they just could call it like BMW 740 Edition or similar, and could make a luxury and more affordable brand as well.
My idea of an "Apple Car" would be a collaboration with existing automakers, with changes to the styling cues on the outside and inside like the infotainment and upholstery. That kind of stuff is easy much easier to do nowadays, and they just could call it like BMW 740 Edition or similar, and could make a luxury and more affordable brand as well.