Apple Cancels Electric Car Project

[golfstud]

Many things to unpack here: 1. The slowing domestic EV adoption rates, 2. The hesitancy for fully automated cars and no clear legislative path, 3. Profitability, Tesla only EV only winner so far, Rivian struggling, others may fold. 4. Apple never has done a loss leader(like Meta is doing with Quest) and doesn't compete at low end of any market. Tesla, Audi and Mercedes are going to own EV high end. Finally, I hope CarPlay Survives and works flawlessly with some future great cars, but that is to be seen. AND, boy there are a lot of people that are poorly educated about EVs, cars, and use cases...but that is for another time. Non ICE cars are the future, just how quick this will happen is tough to see domestically in the USA, but look at China's adoption rates and innovation, truly impressive. BTW, I have a Tesla and an ICE Honda so yeah.

 

[CrysisDeu]

This was always a massive distraction for them, they really shouldn't have gotten into it in the first place. Apple could have made a good car, but could they have brought anything really new that other companies don't have? They finally faced the facts.

Really good ecosystem integration, not possible purely through car play

 

[AlexJaye]

Good call. Electric cars need to go bye bye.

No thanks. I prefer my Tesla to any gas car I’ve been in.
I do not miss gas stations, either.

 

[1129846]

Yeah no. We're not suffering any consequences, and until you can give me mile-for-mile electric parity with my "gas guzzling" trucks & cars I'll keep right on burning all the "fossil" fuels til my heart's content.

Define mile per mile. Right now EVs cost a lot less to run per mile. Most of your driving is done close to home (less than 200 miles in a day) and you can charge at home over night while you sleep at a greatly reduced rate.

I will give you long distance driving ICE wins there but even then it is no where near the numbers people say compared to ICE. Factor in bio needs and what not EVs are not that much slower long distance and in many ways more relaxing as you plan on your stop taking 20-30 mins. That 20-30 mins to stretch your legs read and so on. No rushing.

 

[mannyvel]

That was a tremendous waste of money.

 

[dampfnudel]

Common sense prevails at Apple Park. Unfortunately for us, all of that wasted money has to be recouped somehow. Price increases incoming…

 

[AlexJaye]

They are inefficient and don’t have good ranges before they need time consuming charges. And they aren’t green.

For most daily commutes they are actually a very much better experience than gas cars. Charging at home is a wonderful thing to be able to do and can be done overnight while asleep.

 

[Plutonius]

phew! what a relief! imagine having a car that can only drive in Custom Made roads using Custom Electricity standard a that would require a bunch of overpriced dongles!

/s ;-)

Even worse than that would be Siri doing the driving.

 

[victorvictoria]

2,000 employees * $100k/year salary * 10 years =

$2 billion

If the Apple Vision Pro is a financial flop as well, we will be seeing a new CEO pretty soon.

Not unless he retires. When Tim Cook took the reins in August 2011, Apple's market capitalization was: $356.77 Billion. The market cap today is $2.82 TRILLION. That's a 700% return over 13 years. Who do you suppose could do better running the second largest company in the world? Maybe Satya Narayana Nadella, but he's busy running the largest company in the world, Microsoft.

 

[Plutonius]

Define mile per mile. Right now EVs cost a lot less to run per mile. Most of your driving is done close to home (less than 200 miles in a day) and you can charge at home over night while you sleep at a greatly reduced rate.

You are making the assumption that the EV owner has a house to charge at.

If you need to charge at a recharging station, it's considerably more.

If you live in a very cold environment, you will have to recharge much more often and pay considerably more.

 

[Harry Haller]

Define mile per mile. Right now EVs cost a lot less to run per mile. Most of your driving is done close to home (less than 200 miles in a day) and you can charge at home over night while you sleep at a greatly reduced rate.

I will give you long distance driving ICE wins there but even then it is no where near the numbers people say compared to ICE. Factor in bio needs and what not EVs are not that much slower long distance and in many ways more relaxing as you plan on your stop taking 20-30 mins. That 20-30 mins to stretch your legs read and so on. No rushing.

Not for long.
Wait till they have to pay road maintenance fees to replace lost gas tax revenues. It’s a zero sum situation. EVs on average weigh more than ICE cars and will degrade roads faster costing even more for road maintenance. There are no free lunches.

 

[Surf Monkey]

Just take a look at Chinese tech companies and BEV companies. It’s not hard at all, not to mention for apple.

Everything is already there, there isn’t much research or even design needed

I really don’t think that designing, building, distributing and supporting a ground up electric (or any other kind of) vehicle is “easy” or trivial in any country, China or otherwise.

 

[actripxl]

For most daily commutes they are actually a very much better experience than gas cars. Charging at home is a wonderful thing to be able to do and can be done overnight while asleep.

Great for you, but the majority of people don't live in homes in major cites. I live in a building that only has 2 EV spots for over 400 apartments.

I also roadtrip all the time, and the time save in an ICE vehicle is amazing. I will easily drive 12 hours straight only stopping 5-10 mins 2 maybe 3 times each way, and I don't have to worry about preplanning my route. The freedom to just drive anywhere and change plans without having to think about not seeing a gas station.

Until EV's can give me 420 mile range in the span of 5 minutes I will continue to buy ICE over EV. I also will buy my cars used, there's no way I'm buying an EV used when I will have to fork over an additional 10k to get a new battery when the time eventually arrives.

 

[1129846]

Not for long.
Wait till they have to pay road maintenance fees to replace lost gas tax revenues. It’s a zero sum situation. EVs on average weigh more than ICE cars and will degrade roads faster costing even more for road maintenance. There are no free lunches.

Ok even increasing the gas tax part lost still a lot cheaper per mile.

In terms of road damage going to say you are repeating a lie. Yes they weight more but still below the weight of the vehicles that do the real damage to the road. That entire part of road weight argument I call bs on. The ones doing the damage are your big trucks not your cars.

 

[1129846]

You are making the assumption that the EV owner has a house to charge at.

If you need to charge at a recharging station, it's considerably more.

If you live in a very cold environment, you will have to recharge much more often and pay considerably more.

That is a different case. Long term I yes go on the assumption that most people can get 4-5kw chargers where they live. If you own a home you can easily add the requirement to get a charger at home.

In a cold climate again still not a range that going to affect lv2 over night charging for a vast majority of the usage.

Most of the arguments people give for anti EV is the 1% argument. The 1% of the time an EV makes things slightly harder or slower compared to the 99% EV win out.

 

[Surf Monkey]

Makes you appreciate how Elon Musk was able to get Tesla off the ground and make it into a successful company.

Except that he didn’t really do that. He bought Tesla and had little input other than cash for years. In fact, one could argue that the company has done significantly worse since he took an active role in it.

Tesla, Inc. - Wikipedia

en.m.wikipedia.org

 

[1129846]

Great for you, but the majority of people don't live in homes in major cites. I live in a building that only has 2 EV spots for over 400 apartments.

That to me is a long term solvable problem and one we need to truly solve by doing the upgrades. I totally get right now not worth it for those places but we need to encourage apartments to start installing chargers at closer to 1 per unit.

New home construction should be required to put in a nemi 14-50 into the garage as it is very cheap during construction.

 

[bousozoku]

and nobody is convinced that this was to get a deeper insight into how to make Carplay more extensible and diverse from getting a vehicle manufacturer perspective?

General Motors has certainly considered that.

 

[nerdAFK]

Another day, another supposed Tesla killer just killed itself.
What a shocker!
¯\_(ツ)_/¯

 

[actripxl]

That to me is a long term solvable problem and one we need to truly solve by doing the upgrades. I totally get right now not worth it for those places but we need to encourage apartments to start installing chargers at closer to 1 per unit.

New home construction should be required to put in a nemi 14-50 into the garage as it is very cheap during construction.

It's not a solvable problem because otherwise someone would have done it, the length of time to charge vs the time to charge is too great unless there is a miracle in battery tech. 1 per unit? Do you have any idea the cost for that, who's going to pay for that? It's not going to be the developers for the theoretical EV driver.

Large cities don't want houses being built anymore, they are pushing for more multiunit building's. Who are you to require developers install something for someone who may not need it? I'm not voting for anyone that will try to mandate the installation of something that will increase the cost of the house when the housing market already sucks.

 

[Surf Monkey]

Great for you, but the majority of people don't live in homes in major cites. I live in a building that only has 2 EV spots for over 400 apartments.

The problem with your argument and with the ones you’re rebutting is that you’re all dealing in absolutes.

In fact an EV is not going to be the best option for most people right now. The infrastructure isn’t there and the vehicle choices remain limited for now. But the EV market is growing rapidly so it’s problematic to assume that this will always be the case.

Second, there’s still some question as to whether EV is going to win out as the mainstream choice. There are other zero emission technologies out there that show (potentially) even greater promise. Hydrogen for example.

Bottom line is that FOR NOW most people are better off holding on to their current ICE vehicle and waiting. The longer you own and use your current vehicle the more cost effective it will be for you and you’ll have the least impact on the environment.

 

[bousozoku]

Great for you, but the majority of people don't live in homes in major cites. I live in a building that only has 2 EV spots for over 400 apartments.

I also roadtrip all the time, and the time save in an ICE vehicle is amazing. I will easily drive 12 hours straight only stopping 5-10 mins 2 maybe 3 times each way, and I don't have to worry about preplanning my route. The freedom to just drive anywhere and change plans without having to think about not seeing a gas station.

Until EV's can give me 420 mile range in the span of 5 minutes I will continue to buy ICE over EV. I also will buy my cars used, there's no way I'm buying an EV used when I will have to fork over an additional 10k to get a new battery when the time eventually arrives.

I live in a small city of 80,000 in California. We've got a few locations around the town to charge but not more than 35 in total, a few of which are only for Tesla.

Even though we've got $3000 per month apartments, I doubt that each one has a charger at the car port. They'd have to have gates to keep the thieves at bay.

It should be interesting to see how they're going to accelerate charging station installation. Between Los Angeles and San Francisco, there are 5-6 hours' drive of very little but farm land. I drove a diesel-powered car and made it eight hours without stopping for fuel. If you're using gasoline, you have to plan a bit.

 

[Surf Monkey]

Another day, another supposed Tesla killer just killed itself.
What a shocker!
¯\_(ツ)_/¯

The Tesla killers are already out there. They’re called Toyota, Ford, Honda, GM, BMW, Volkswagen, Stellantis, Nissan, Daimler…

 

[AlexJaye]

Great for you, but the majority of people don't live in homes in major cites. I live in a building that only has 2 EV spots for over 400 apartments.

I also roadtrip all the time, and the time save in an ICE vehicle is amazing. I will easily drive 12 hours straight only stopping 5-10 mins 2 maybe 3 times each way, and I don't have to worry about preplanning my route. The freedom to just drive anywhere and change plans without having to think about not seeing a gas station.

Until EV's can give me 420 mile range in the span of 5 minutes I will continue to buy ICE over EV. I also will buy my cars used, there's no way I'm buying an EV used when I will have to fork over an additional 10k to get a new battery when the time eventually arrives.

I never road-trip in cars that I own, especially not for 12 hour drives, even when I bought ICE vehicles. That's just tearing up your own property. I rent for road trips, and would have no problem renting a gas car.

99% of my driving I absolutely prefer an EV. The driving experience itself is simply better overall. Also, I'm pretty sure the batteries, at least mine, is covered for 8+ years and 100,000 or more miles. Batteries in EVs rarely fail to the level of out-of-pocket replacement.

 

[actripxl]

The problem with your argument and with the ones you’re rebutting is that you’re all dealing in absolutes.

In fact an EV is not going to be the best option for most people right now. The infrastructure isn’t there and the vehicle choices remain limited for now. But the EV market is growing rapidly so it’s problematic to assume that this will always be the case.

Second, there’s still some question as to whether EV is going to win out as the mainstream choice. There are other zero emission technologies out there that show (potentially) even greater promise. Hydrogen for example.

Bottom line is that FOR NOW most people are better off holding on to their current ICE vehicle and waiting. The longer you own and use your current vehicle the more cost effective it will be for you and you’ll have the least impact on the environment.

We are talking about the present, I don't care about 60 years from now which looking how things are shaping up is how long it will actually take for EV's to take over and that if ever.

Range and the time to recharge that range is the main issue people have, the hydrogen promise seems to be an option but right now there is nothing wrong with hybrids. Hydrogen has a much better chance at taking over if they can get things working properly in view so I agree with you there.