This is wild from the perspective that Apple has invested something like $10-15 billion in R&D on Project Titan or whatever they were calling it, but it sounds like a lot that R&D can at least be redirected to their A.I. initiatives. The automobile business probably would have been an albatross for them.
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Apple Cancels Electric Car Project
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the very real electric car project that definitely wasn’t just a honeypot for leakers and was super real
Tesla is the blackberry or Palm Pilot of EV's, not the iPhone. That has yet to appear.
Ford and GM I might give you, if it weren't so early in the game for them. Mercedes? You're out of your mind.
None of them have good Apple ecosystem integration. Do you know what that means?
1. There is a market for Apple car
2. Apple could lose in other sectors if no cars integrate with their ecosystem
It never really made sense in the first place.
Not the time or place for a debate - but if you are talking about EVs in general - you may be right, but if you talk about Teslas - then you're dead wrong. But that's not an EV vs Gas car debate, it's just bad EVs vs Gas car debate. As a guy with 2 in the garage, driven 30k in road trips from Texas, California, to Tennessee - I would never drive a non-EV ever again.
- In the city, I get 300+ miles of range. I charge once a week because I drive 50m a day, and even for days I drive 150-200m in a day for visiting places around Colorado it's been great.
- On the highway, I drive for 3-4 hours, stop and get a drink/go to bathroom and I'm ready to go for the next 3-4 hours. I'm not 15 years old and can sit in a car for 8-10 hours without cramping. So this is perfect.
- Cold weather - I get heat in seconds compared to having to warm up a gas car for 20-30m and then get some heat. Norway (much colder than most of the US) is primarily Teslas.
- No maintenance except for tires and washer fluid. First set of tires was disappointing…replaced at 16k. Second set so far is good at 44k miles.
- Lower overall cost. I've said money on insurance, fuel, maintenance…etc. By thousands per car per year.
- Not really EVs…but Teslas: Most American made car made. Safest car. Tesla Model Y secures 2024 IIHS TOP SAFETY PICK+ award despite tougher metrics.
- I don't really care about the green part, but factually they are greener than ICE cars. Especially if you charge it at home on solar.
Maybe Tim thinks the AVP is selling well enough that he doesn’t need the Car as a fallback.
They’re also just straight-up a safety hazard- they are far more prone to explosions and require 10x the amount of time to put out in the event of a likely fire.
Here's something I saw somewhere else and I think it's worth considering: Vision Pro by their own thinking and sales estimates is a niche device and will be for years. With the Car out, what is Apple's next growth driver? AI for iPhones will be a buoy I guess, but the smartphone market has settled into a steady plateau.
I'd say the car is just an accessory to a phone in that regard, not the compute hub that everything revolves around.
No one is going to do a true autonomous car that can fully replace human drivers any time soon. It's a fool's errand; there's just too many variables and differing conditions to account for. Even in a small, known environment like SanFran they couldn't get Waymos or robo-taxis to work well. It makes sense that Apple pursued this, and it makes sense they're getting out.
Huawei cars are extensively reviewed
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I think Apple took a peek over into the abyss that BYD has created, and which Tesla and the US "Big Three" are on the verge of falling into, and very adroitly decided that now was a good time to pivot. While I'm somewhat disappointed as an Apple customer, as an Apple shareholder it is my hope that the hundreds of patents they published with all of the car R&D will pay dividends for the company in the future.
Just the opposite is going to happen. Deal.
By the way, the project was named Titan. Seems like every vehicle with that name is doomed to fail.
I wonder how many of the employees are now kicking themselves knowing they could've worked harder, but instead lazily enjoyed lush salaries and a fun place to work, without actually earning their keep? Now comes the axe..
Must have gotten to the point where they had to touch some grease.
Yes, and it’s an accessory almost everyone needs on a daily basis, which could process a lot more data and be more helpful compared to, I would argue an Apple Watch.
Now imagine Apple discontinuing Apple Watch.
I think this rumor, if true, is a MASSIVE strategic failure
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lol electric cars are only going one way and it’s NOT bye bye.
Lol, BMW owners are the absolute worst. I’m sorry, I’ve never met a driver of one who isn’t a 9 or 10 on the narcissism scale.
Sucks. was looking forward to apple coming into a market where the product is 1-1 with the consumers identity. So we don’t get a world where every car commercial is dedicated to **** talking apple. Imagine how desperate people would be to explain how their car isn’t an Apple car. Do it for the lols Apple, make a car