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Since these types of interviews are mostly for publicity reasons, it's smarter for him to give interviews on his terms. If you think it should've been a "serious" interview, you should be blaming the interviewer or producer not Cook. However, I don't think one should expect an interview like this conducted by a singer/songwriter/model to be that "serious" anyway.

All I’m saying is that Cook could, if f he wanted to, face some more pointed questions than the series of pathetic softballs thrown to him in this one.
 
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Dua Lipa: "I can't believe I have Tim Cook on my sofa!"
Tim Cook: "I can't believe I'm on Dua Lipa's sofa!"

Great interview. I'm only halfway through, but it looks like a good people piece on Cook, and I'm quite impressed by Lipa. She has more substance than one might expect from a pop singer.

It's kind of sad how dark and jaded people are around here. It was a positive interview, it was substantive in areas outside of Apple itself. Even if he and she aren't your thing, I think it says a lot about the MR community that we've got pages and pages of snark and bile in response to it.
 
Dua Lipa: "I can't believe I have Tim Cook on my sofa!"
Tim Cook: "I can't believe I'm on Dua Lipa's sofa!"

Great interview. I'm only halfway through, but it looks like a good people piece on Cook, and I'm quite impressed by Lipa. She has more substance than one might expect from a pop singer.

It's kind of sad how dark and jaded people are around here. It was a positive interview, it was substantive in areas outside of Apple itself. Even if he and she aren't your thing, I think it says a lot about the MR community that we've got pages and pages of snark and bile in response to it.

Tearing down TC or Apple is the only way some people can feel good inside. It’s really sad.
 
If you could Apple Silicon for the Mac as a Tim Cook accomplishment, it is one of the bigger ones for Apple in a long time
Yes and no.

I agree that it's big. Quite possibly the biggest thing from Apple since 2010.

But I'd say it largely started under Steve Jobs. The iPhone was already running a variant of macOS on arm from day one. The iPhone already had an Apple designed CPU with the A4 back in 2010 - when Steve Jobs was still in charge.

If Steve had lived another decade, I think we'd still see the M1. If Tim Cook had taken over in 2006 instead of 2011, I don't think the M1 would have happened. In the alternate timeline where Cook takes over in 2006, I think the iPhone still debuts in 2007, but with an Apple Pencil. The iPod Nano would have transitioned over to being made of gold and called a fitness device earlier.

Except whereas these were questionable choices in our timeline, Apple wouldn't have built up the brand cache and would have cratered from Cook's guidance.
 
Actually, if you look at history, it was Microsoft and Bill Gates who saved Apple from bankruptcy. Remember when Bill Gates got booed when Steve Jobs announced the deal? If it were not for his investment in Apple IIRC $600 million, Apple might not be the company it is today.
Actually, you're completely wrong. Microsoft was being sued by Apple for copying the look and feel of the Apple OS. To get out from under that, they paid Apple to drop the suit, and also threw in continued development of the Word and Excel apps. Apple never had less than $100 million in cash and no long term debt, so they were never near bankruptcy. Even today that's in good shape.
 
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It’s been 13 years…what year do you think the blood will be sucked out of the smartphone and services business? Estimates are fine.
13 years isn’t terribly long considering Tim inherited one of the most lucrative products/businesses in history and a company that was growing triple digits. The iPhone is practically a utility. Some would argue that it is. That’s a tough business to destroy no matter how incompetent you are.

Momentum in business is real and you can ride that for years. Just look at Intel. Look at Panasonic… They haven’t introduced anything of significance in over 2 decades and they’re still around.

Instead of an estimate, since I’m not a soothsayer, how about a reality check? Apple has seen 4 quarters of negative growth. Apple is struggling to grow even 5% a year when they are growing and Tim has been buying stock like a madman to financially engineer the stock price to prop up AAPL to appease shareholders. They’re entering a boom/bust cycle for all their product lines and the lone exception, services, is barely growing double digits now.

Tim has been abysmal considering the head start and all the advantages he’s had. $30B in R&D for crying out loud… smh
 
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13 years isn’t terribly long considering Tim inherited one of the most lucrative products/businesses in history and a company that was growing triple digits. The iPhone is practically a utility. Some would argue that it is. That’s a tough business to destroy no matter how incompetent you are.

Momentum in business is real and you can ride that for years. Just look at Intel. Look at Panasonic… They haven’t introduced anything of significance in over 2 decades and they’re still around.

Instead of an estimate, since I’m not a soothsayer, how about a reality check? Apple has seen 4 quarters of negative growth. Apple is struggling to grow even 5% a year when they are growing and Tim has been buying stock like a madman to financially engineer the stock price to prop up AAPL to appease shareholders. They’re entering a boom/bust cycle for all their product lines and the lone exception, services, is barely growing double digits now.

Tim has been abysmal considering the head start and all the advantages he’s had. $30B in R&D for crying out loud… smh

Exactly this. Tim has been an excellent caretaker. There’s little doubt that most of the road map for the last 13 or so years was well mapped out before Steve died. There’s also little doubt that without a vocal and focused visionary on their team they’re not really doing much but flying a holding pattern. The magic of Apple in the latter days of the Jobs era was the synergy between him and Ive. Two tightly focused visionaries who were willing to buck customer desires and expectations to realize their ideals. Tim is more focused on the numbers. He hasn’t contributed anything visionary. His tenure is likely to be seen as a largely stagnant period for the company (assuming they can get the edge back when he retires.)
 
Heck, If I was to spend a hour with someone I would pick Dua Lipa over Zoe Thomas or Mark Gurman too.

View attachment 2315238

1. Tim isn’t interested in her looks.

2. Personally, her politics, her personality and… well nearly everything about her disgusts me.

My point was more that it would be like sitting and having a meeting about plumbing or welding with Britney Spears. The whole thing is more of a cheap advert.
 
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1. Tim isn’t interested in her looks.

2. Personally, her politics, her personality and… well nearly everything about her disgusts me.

My point was more that it would be like sitting and having a meeting about plumbing or welding with Britney Spears. The whole thing is more of a cheap advert.

She has politics?
 
Great video, though Tim Cook plays it super safe in these interviews. I mean, I don't expect any less from such a secretive company focused on simplicity, but because of that, an interview with anyone from Apple just feels a bit staged.
 
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After what is happening with Open AI I am not sure Apple is behind at all when it comes to AI! If you want to kill OpenAI just let Microsoft take them over!
 
13 years isn’t terribly long considering Tim inherited one of the most lucrative products/businesses in history and a company that was growing triple digits. The iPhone is practically a utility. Some would argue that it is. That’s a tough business to destroy no matter how incompetent you are.

Tim Cook is incompetent?
 
Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.
Dula Peep is THAT girl.

Put some respect on her name.

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Apple Silicon was Steve's idea, not Cook. Cook just followed the road map he was given.
Just because the idea was good or seemed good, didn’t mean the execution was neccessarily going to be - but it was - an idea is just one part so execution at least in terms of under the leadership of goes to Cook. Could you link to where it is documented that it was Steve’s idea?
 
All I’m saying is that Cook could, if f he wanted to, face some more pointed questions than the series of pathetic softballs thrown to him in this one.

This is only one of several interviews Cook has done this year, some more serious than others. Each one doesn't have be a serious interview and this one done by a singer/songwriter/model clearly wasn't meant to be. Again, if an interview isn’t serious enough for you then you should be blaming the interviewer or the producer not Cook. At this point, people who have an opinion (good or bad) about Cook as Apple CEO won't likely be swayed one way or the other by a so-called serious interview anyway.
 
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