Apple CEO Succession Plans 'Very Detailed', Says Tim Cook

[I7guy]

13 years isn’t terribly long considering Tim inherited one of the most lucrative products/businesses in history and a company that was growing triple digits. The iPhone is practically a utility. Some would argue that it is. That’s a tough business to destroy no matter how incompetent you are.

Momentum in business is real and you can ride that for years. Just look at Intel. Look at Panasonic… They haven’t introduced anything of significance in over 2 decades and they’re still around.

The other companies you mentioned aren’t at the top of the heap.

Instead of an estimate, since I’m not a soothsayer, how about a reality check? Apple has seen 4 quarters of negative growth. Apple is struggling to grow even 5% a year when they are growing and Tim has been buying stock like a madman to financially engineer the stock price to prop up AAPL to appease shareholders. They’re entering a boom/bust cycle for all their product lines and the lone exception, services, is barely growing double digits now.

And some quarters of negative growth means what? It signifies nothing. You can have the opinion it’s a harbinger of something worse, I’m of the opinion it’s a harbinger of something even greater.

Tim has been abysmal considering the head start and all the advantages he’s had. $30B in R&D for crying out loud… smh

You smh all you want, however as I note above some great things came out of apple since 2011. Glass half empty or full?

 

[HMI]

You saw it here first.
Dua Lipa will be the new CEO of Apple.
I’m buying stock right now!!!!

 

[canadianpj]

This is probably a great interview that I just cannot start due to, whoever and why Tim Cook is talking to a Dua Lipa?

 

[chouseworth]

I worked pretty closely with Tim for several years when he was with IBM. He is genuine, and deserves all that he has earned.

 

[victorvictoria]

Yeah, you do have to like it or not. And I won't ever stop comparing them. You have a great day now. Sounds like you are in a great mood already!

Jobs was a visionary who almost drove Apple to the brink of financial ruin. Then when he was replaced, the successive CEO's almost finished Apple off. Then the board brought (bought) Jobs back, and he saved Apple from ruin. Then he died and Tim Cook took the reins, endorsed by none other than Jobs himself. And Cook, while not visionary or charismatic in any way, is one of the best businessmen ever. He took over when Apple's market cap was $350 billion. Today, it's $3 trillion. Almost tenfold increase in 12 years.

 

[Mykbibby]

Heck, If I was to spend a hour with someone I would pick Dua Lipa over Zoe Thomas or Mark Gurman too.

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[triptolemus]

This is probably a great interview that I just cannot start due to, whoever and why Tim Cook is talking to a Dua Lipa?

I've never heard of Dua Lipa before. But I've seen this person's name several times in the last few days. Guessing some sort of "influencer" garbage, idk, I'm old

 

[AdamNC]

It needs to be someone young but has been with Apple for a while. Someone who has great knowledge of technology and more importantly people and the Apple consumer. It will likely be a minority woman.

 

[chouseworth]

It needs to be someone young but has been with Apple for a while. Someone who has great knowledge of technology and more importantly people and the Apple consumer. It will likely be a minority woman.

Such a minority woman with those CEO skills does not exist at Apple today. One is not even being groomed.

 

[Surf Monkey]

This is only one of several interviews Cook has done this year, some more serious than others. Each one doesn't have be a serious interview and this one done by a singer/songwriter/model clearly wasn't meant to be. Again, if an interview isn’t serious enough for you then you should be blaming the interviewer or the producer not Cook. At this point, people who have an opinion (good or bad) about Cook as Apple CEO won't likely be swayed one way or the other by a so-called serious interview anyway.

He hasn’t sat for anything particularly challenging and this is basically Apple advertising.

 

[Surf Monkey]

It needs to be someone young but has been with Apple for a while. Someone who has great knowledge of technology and more importantly people and the Apple consumer. It will likely be a minority woman.

Minority, woman, trans, Martian, doesn’t matter. Those aren’t really relevant qualities. What Apple needs is a visionary.

The ideal Apple leader would be someone with a strong foundation in both the liberal arts and technology. Someone who not only grasps the current state of the industry but has a strong idea of where it’s going and a plan for getting there.

The truth is that a Steve Jobs type figure is an extreme rarity. If one exists right now I’d assume they’re involved with AI and I seriously doubt they’re at Apple or part of Apple’s plan.

 

[mectojic]

The new CEO will be John Ternus. That guy is awesome, and has no controversies. Apple wants someone who is a top VP and is 100% loyal to Apple, has no controversial record, and dresses the part.

 

[webkit]

He hasn’t sat for anything particularly challenging

That's debatable but, again, he has done several interviews this year and if you feel he hasn’t been "challenged", blame the interviewers, producers, networks, etc.

and this is basically Apple advertising.

"Free" advertising is good for Apple.

 

[boss.king]

Of all the people to sit down with why her? He’d be better off with…well…a journalist…ideally from a tech background like Zoe Thomas or Mark Gurman.

Journalists (good ones, at least) ask tough questions and push for clarification on answers. Think of this less as an interview and more as an extended ad.

 

[TracesOfArsenic]

Let's get the Vision Pro failure over with so we can scooch Timmy out ASAP. Let's revive Apple!

 

[SoldOnApple]

So his successor will come from Apple. Anyone want to wager who that person might be?????

Maybe they’ll bring back John Sculley 🤔

 

[svish]

Saw the whole video. Was very interesting

 

[Kierkegaarden]

Steve chose his successor from Scott Forstall and Tim Cook at the time.
Let's guess the list of successors this time.

Daydream: Expect Scott Forstall to return to his throne

I don’t know Scott, but the way in which he left was greatly disappointing. I’m sure there is more to the story than I know, but he seemed like a good guy — genuine enthusiasm and excitement over the tech he presented. I think it was a mistake for Apple to let him go. I’m sure it was difficult for him, having worked with Steve Jobs since 1992, losing him in 2011, then getting the boot in 2012 from the company he put so much of his life into.

 

[Lioness~]

Steve's son Reed have been growing up.

Reed Jobs - Wikipedia

en.m.wikipedia.org

If Tim holds out a few more years, wouldn’t he be interesting to get into Apple?

 

[gpat]

Maybe they’ll bring back John Sculley 🤔

He would be a natural successor to Cook. They've got basically the same work mindset.

 

[citysnaps]

Jobs was a visionary who almost drove Apple to the brink of financial ruin. Then when he was replaced, the successive CEO's almost finished Apple off. Then the board brought (bought) Jobs back, and he saved Apple from ruin. Then he died and Tim Cook took the reins, endorsed by none other than Jobs himself. And Cook, while not visionary or charismatic in any way, is one of the best businessmen ever. He took over when Apple's market cap was $350 billion. Today, it's $3 trillion. Almost tenfold increase in 12 years.

Yep. So many people conveniently ignore the above. And that while so many tech companies were suffering massive layoffs during the recent multiyear pandemic (google, Microsoft, Oracle, Amazon, Sonos, Facebook, Salesforce, Twitter, PayPal, Airbnb, IBM, Uber, Groupon, Zillow, Cisco, etc), Cook kept Apple together and its 160,000+ employees EMPLOYED.

I remember when Cook became the CEO at Apple and with that a lot of hate spewed here, simply because of how he chooses to live his private life. That went on for awhile, but thankfully MacRumors put a stop to it,. Though I still see remnants of that creeping in every so often, usually in an oblique/coded manner.

"Today, it's $3 trillion. Almost tenfold increase in 12 years."

That's because Apple's roughly 1 Billion active customers, many repeat, love Apple products and the value they offer, and continue to purchase them year after year after year.

 

[SoldOnApple]

He would be a natural successor to Cook. They've got basically the same work mindset.

Perhaps, but if that is true then I think Cook is a master at the corporate approach and unlike Sculley he successfully adapted it to the Apple culture Steve Jobs and other key people at Apple created.

 

[Abazigal]

Minority, woman, trans, Martian, doesn’t matter. Those aren’t really relevant qualities. What Apple needs is a visionary.

The ideal Apple leader would be someone with a strong foundation in both the liberal arts and technology. Someone who not only grasps the current state of the industry but has a strong idea of where it’s going and a plan for getting there.

The truth is that a Steve Jobs type figure is an extreme rarity. If one exists right now I’d assume they’re involved with AI and I seriously doubt they’re at Apple or part of Apple’s plan.

I feel that a lot of the vitriol being directed at Apple seems like a bad case of sour grapes. It's not that Apple isn't successful; it's that Apple is no longer make the exact products that they do want, while remaining extremely successful, and it rankles them.

Maybe they are the problem, not Apple.

 

[gpat]

Perhaps, but if that is true then I think Cook is a master at the corporate approach and unlike Sculley he successfully adapted it to the Apple culture Steve Jobs and other key people at Apple created.

It's far too complicated to be discussed like that.

Cook reshaped Apple culture a lot in the last decade, something like Forstall being fired would never have happened under Steve, not even in a million years, and Cook did it after 1 year as CEO.

The main difference between Sculley and Cook, is that Cook inherited a solid company with multiple killer products in its portfolio, so his textbook corporate approach worked without problems.

Sculley inherited a troubled Apple that was pretty much set up to fail unless a miracle occurred, and actually managed to keep it afloat incredibly well for a guy that had a background at Pepsi, he pioneered expandable Macintoshes, Powerbooks and networking, it was actually the disastrous Amelio and Spindler times that really stuck all the nails in the coffin, every single decision they took flopped over time, and they did basically nothing to oppose the tsunami that Windows 95 was.

 

[tim_apple]

Yay! Now hurry up and retire Tim Apple!!!

No!