I thought the same thing until yesterday. My wife's order went thru around 310am - on the Apple site, 256gb space gray T-Mobile phone. She paid for it in full with her credit card.
Yesterday morning her card was charged and her status is now "preparing for shipment."
Wife ordered her phone at 3:10am via apple app. paid outright for a space gray 256gb tmobile phone.
Yesterday her cc was charged for the full amount of the phone + apple care + tax ($1,442. OUCH!)
Today status says shipped with estimated delivery on 11/14.