I think he brings up a lot of good points. While the article is well written and looks nice when viewed on a computer I find its font size, weight and layout not the best for reading. I feel (maybe somewhat ironically) switching to Apples reader is more pleasant reading experience with a heavier font weight and narrower line spacing.
Somethings he mentioned are being "worked on". He probably didn't have an easy way of knowing but iOS 11.1 Beta addresses the camera icon consistency he specifically mentions which came out a day (or more) before his article.
The notch is subjective. As a design I can understand why some people wouldn't like it. And I agree it being black blends well with the FaceID notch. However when you show the ENTIRE phone it blends too well, like the iMacs "chin" it looks like the iPhones "forehead". Regardless that is a subjective matter that I feel its easier for people that don't like to learn to like it or at least tolerate it than it is for people that don't mind it to learn to hate it.
He mentions the back button. However what he meant is the "back to app" button. Admittedly its an awkward location however its consistent with apps back button locations and its the only system control part of the screen (the rest is the current app). However in this case in particular to mention its poor design indicates there is a solution (possibly an easy one) but there is no mention of that. The reason is because there isn't one especially when you refer to gestures that "don't quite click". Make the phone bigger add a dedicated back button in a larger bezel? Reduce the screen size? Get rid of near bezel-less design?
Also things like saying that No one asked for FaceID. For sake of argument that is completely true (nearly). However no one asked for TouchID, which also received its fair share of hate before release. And then goes on to say that Apple has "lost their knack for envisioning the future". Refusing Apples vision of the future with FaceID while preferring their previous vision with TouchID just doesn't work.
He mentions the iTunes Store, Podcast and Music app being separate apps. And than immediately says (I feel like I'm taking crazy pills) its ******* crazy you buy movies and tv shows in the iTunes Store and than watch it in the TV app. With that logic the iTunes Store would need to be combines with the Music app AND the TV app and might as well toss the Podcast app on there too, why not it makes sounds right? Firstly I personally enjoy how the Music, TV and Podcast apps aren't trying to sell me things (at least not the extent he purposes). Secondly, could you image that nightmare of an App? Well actually its called iTunes which he later refers to as an abomination. ******* crazy is right....
Unable to cut ties with the past and choose clear paths forward, "USB-C or Lightning guys?". Really? A standard Apple popularized across the market and still has the one of the best technical implementations of, and a preparatory connector they invented? I think we can all admit Apple has stake in Lightning due to MFi however we can all also likely admit we have more Lightning cables readily laying around. I have 1 USB-C cable and a dozen Lightning cables. MFi is also a double edge sword for Apple too, they can't just cut out there licensees immediately. Headphone manufacturers, charge sync cables, case manufactures, all sorts of gadgets that use the Lightning cable.
He does raise some good points however there are too many contradictions and lack of solutions for me to not feel what appears to be his bias. Apple certainly isn't perfect, far from it. The picture of the iPad with the Pencil charging on his page looks ridiculous like a 1st world picket sign or something.