I normally don’t mind Apple’s product and feature names and they usually make sense on some level, but this one feels rather weird.
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Apple 'Magic Battery' Will Power Vision Pro Headset
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“Why did Apple release such a sophisticated and expensive smartphone when they should have released a cheap flip phone instead?”.
In seriousness, Apple apparently doesn’t feel that device you are describing has a market. They feel strongly about standalone mixed reality headset. If the device was cheap and limited, people wouldnt want to use it. It needs to be smooth and powerful, so people find it compelling.
If you were able to use the battery to charge other devices as well, then it would be considered a powerpack, and you wouldn’t be able to take it aboard an aircraft.
Is the magic in the permanently affixed cable, preventing users from plugging the cable into their own existing USB-C battery packs? I guess daisy chaining battery packs together could be a form of magic.
More like the same battery (power bank) can charge the Vision Pro (wired only) and most of other Apple devices (wired or wirelessly). If it can charge the Apple Watch wirelessly too that would be a useful thing.
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The "Magic" mouse, has some things, that could be marketed as magic, the multi touch glass is pretty awesome (let's ignore charging, and it was called that when it used batteries.) but what features is battery going to have to justify that name.
The "Magic Mouse" is a Multi touch glass that can support 4 touches at once with pinch, zoom, swipe, etc. It's essentially a curved iPhone screen, without the display, that is wireless. That's pretty "magical" this is a wired battery pack. There is a difference.
If the goggles use infrared to track eye movements, you might not want to have them on for more than two hours.
a battery life so short you can’t even watch most movies on it. now that’s ✨𝓂𝒶𝑔𝒾𝒸✨!
Marketing term, every company does it. But let's make a huge deal about it I guess.
IMHO the public would be better served if Apple boasted about technology with their product overview then use cute marketing terms. Apple Magic Mouse and Magic Keyboard are two examples. It's better just to call it Apple Mouse, Apple keyboard, and in this instance an Apple Battery.
I thought it was interesting that MacRumors is promoting Marques Brownlee’s tweet over their own staff. Isn’t he competing with Dan Barbera for views?
Really wanna sell myself on this....but struggling here...
I'm sure both people that buy the Vision won't mind the name of the battery. It must be something special if it is called 'magic'. All will be revealed.
Last time a battery was magic, it was in an ill-fated Samsung phone. Which wasn't permanently attached to user's head.
Yes only 2 people will buy the Vision. Sure buddy.
My guess is that Apple is more concerned with good products and good sales than they are about a few internet wags who do not like their naming. Personally I think the recent product naming (e.g. base/Pro/Max/Ultra) and positioning generally makes hella sense - - but I too am unfond of the use of the word "magic."
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Magic Battery?
Wow.
Desperate much, Tim? Feeling as if people don’t find your Newton goggles especially compelling? “Maybe if we start using the word ‘magic’ around it people will be fooled into thinking it’s magical??”
Fail.
Wow.
Desperate much, Tim? Feeling as if people don’t find your Newton goggles especially compelling? “Maybe if we start using the word ‘magic’ around it people will be fooled into thinking it’s magical??”
Fail.
The Magic is in how they convinced you to spend $3499 for a product that will have little to no developer support and will more than likely be a high end luxury niche no one buys.
Yeah, I mean it's just a name, but...
'Pro/Max/Ultra'
Mac Pro and MacBook Pro
I get it, these are pro computers.
Yet so is Mac Studio, so why has it not got 'pro' somewhere in the name? Is it not professional (it obviously is).
And are AirPods Pro really a product for pros? I don't think so.
My point here is that Apple itself has really garbled what 'Pro' is meant to mean by using it far too much.
Sometimes it literally means 'for professionals', other times it just means 'really nice'.
Max
OK, it's bigger. But so is the Mac Pro.
I guess the worse I can say about this term is that it's just clumsy.
Ultra
Much better. I get this. It's better at everything and it's bigger.
I hope that Apple start to phase out the 'Max' name and use Ultra instead.
Apple is way better than most tech companies with its product naming - I mean look at Sony - but its product names are a real mess now.
This is a shame, when everything else about these products - their design, their software, their packaging - is beautifully consistent.
With Mac Studio in the lineup already, the new Mac Pro really is close to 100% redundant.
I can't imagine anything but the record-breaking low sales being the final nail in the coffin for Mac Pro.
Even tech-tubers can't defend it.
In case of an emergency - can we start a car with it?🤣
For a battery pack made to be worn it should have at least double the battery life. 2 hours is nothing if you’re going to be watching a movie or doing any serious work.
And everyone's a frickin' to other people's opinions these days. It's just a fun discussion. Let it rest!
It sells well, so why would they? Because you think Max is silly? 😂