Apple Releases New 'What's a Computer?' iPad Pro Ad

[EricTheHalfBee]

This pic alone makes me want to take a baseball bat and bash Cook and Ive in the head for this level of design stupidity. WTF were they thinking?? It looks like a subliminal suggestion that Cook probably think is funny and clever when it really isn't. In fact, Microsoft is looking into having the Surface Pen be magnetically charged while attached to the tablet instead of. . .THAT reaming approach. Why Cook ok-ed this is beyond me. I would have forced Ive to re-think that approach or be fired. Period.

More of this stupid ********. I don't think Cook and Ive are the ones who need a baseball bat to the head....

This is only for EMERGENCIES, as in you run out of battery in the middle of doing some work while away from your desk. 20 seconds plugged in like this gives you 30 minutes of actual use. My kids both have an iPad Pro 12.9" and I don't think I've EVER seen them plug their Pencil into their iPads. They pop them into their Lightning docks with the included adaptor instead.

 

[GizmoDVD]

Sweet.

Tablets are the future.

 

[Pilgrim1099]

Yeah maybe Apple knows people don't have money to buy the new watch, new iPad, and new MacBooks

So they're letting people buy up the watch or new iPad, or both, and then when people save up enough money again they'll release the new macs

It's possible. I almost considered getting a Macbook but realized that my iMac (2010 model ) was still going strong when I recently beefed it up to 10 GB of RAM. Then I thought about replacing my original iPad with a new device but decided to get a Chromebook that cost me $149 over a month ago and that thing I'm typing on gets the job done. FAST. Everytime I turn it on, it boots up in 5 seconds and I'm already in. Nothing fancy. Just a memory card slot, USB 3, and other ports. All I needed as a traditional laptop with a keyboard and screen so I can navigate online, use Google web apps to write letters or create documentation. Then I got myself a Brother wi-fi B&W laser printer for less than $100 which allows me to print from the laptop, my phone, or iMac. It was perfect.

So that being said, Apple just lost a sale because I found Chromebook compelling to me due to an affordable price for the things I wanted to do. Why should I blow off nearly $1,000 or more for a laptop when I already have an iMac and need something quick and simple to get stuff done? My iMac is for my graphic design work in my studio at home but the laptop is for other things that I don't want to bother booting up my desktop which takes 3 minutes to get to something.

Chromebook is killing Apple's laptop market, among other competitors. All of a sudden, their Macbook line isnt' compelling regardless of the ecosystem.

 

[trustme]

Already made the switch to android. Looks like I might switch to Windows soon.

 

[iZac]

New jaded copy for this ad:

"we won't kill the Mac lineup, we'll just let it fade into obscurity until you've given up and moved on.

Did you know we still sell a Macbook with a DVD drive? I know, right!

The future isn't about doing more, it's about selling you a repackaged product and pretending it's new"

[SARCASM/]

 

[Hieveryone]

It's possible. I almost considered getting a Macbook but realized that my iMac (2010 model ) was still going strong when I recently beefed it up to 10 GB of RAM. Then I thought about replacing my original iPad with a new device but decided to get a Chromebook that cost me $149 over a month ago and that thing I'm typing on gets the job done. FAST. Everytime I turn it on, it boots up in 5 seconds and I'm already in. Nothing fancy. Just a memory card slot, USB 3, and other ports. All I needed as a traditional laptop with a keyboard and screen so I can navigate online, use Google web apps to write letters or create documentation. Then I got myself a Brother wi-fi B&W laser printer for less than $100 which allows me to print from the laptop, my phone, or iMac. It was perfect.

So that being said, Apple just lost a sale because I found Chromebook compelling to me due to an affordable price for the things I wanted to do. Why should I blow off nearly $1,000 or more for a laptop when I already have an iMac and need something quick and simple to get stuff done? My iMac is for my graphic design work in my studio at home but the laptop is for other things that I don't want to bother booting up my desktop which takes 3 minutes to get to something.

Chromebook is killing Apple's laptop market, among other competitors. All of a sudden, their Macbook line isnt' compelling regardless of the ecosystem.

Yeah Apple needs to do something.

Siri isn't enough. They need to make computers great again lol.

 

[dav1dd]

Thank God they used dinky music. It wouldn't be an Apple ad without that.

 

[GizmoDVD]

This pic alone makes me want to take a baseball bat and bash Cook and Ive in the head for this level of design stupidity. WTF were they thinking?? It looks like a subliminal suggestion that Cook probably think is funny and clever when it really isn't. In fact, Microsoft is looking into having the Surface Pen be magnetically charged while attached to the tablet instead of. . .THAT reaming approach. Why Cook ok-ed this is beyond me. I would have forced Ive to re-think that approach or be fired. Period.

And yet, it's just an alternative way to charge the Pencil. It comes with a cable to charge it the "normal" way. Plugging it in is just a back-up in case you don't have the cable. Knowledge is power.

But who cares, right? With the Surface Pen you can just use your spare AAA battery I'm sure you carry with you all the time.

 

[Pilgrim1099]

More of this stupid ********. I don't think Cook and Ive are the ones who need a baseball bat to the head....

This is only for EMERGENCIES, as in you run out of battery in the middle of doing some work while away from your desk. 20 seconds plugged in like this gives you 30 minutes of actual use. My kids both have an iPad Pro 12.9" and I don't think I've EVER seen them plug their Pencil into their iPads. They pop them into their Lightning docks with the included adaptor instead.

Really? Then, tell me why didn't Apple think of including the Lighting docks with the Pencil instead of this idea of popping the stylus into the iPad? That was bad industrial design thinking right there. Or they could have had the Pencil be magnetically attached to the iPad and be charged that way as if it was on a magnetic strip, similar to how gamers would put the controllers on a charging pad. I remember Nintendo had a third party charging pad for the Wii controllers and it worked with a proprietary battery in it.

 

[spinedoc77]

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement.

The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features including Slide Over multitasking and picture-in-picture.

Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

As of March 2016, Apple sells two iPad Pro models, available in 9.7 and 12.9-inch sizes. Pricing for the 9.7-inch model starts at $599 while pricing for the 12.9-inch model starts at $799. The high selling price of the iPad Pro led Apple to see its first iPad revenue growth in 10 quarters during the third quarter of 2016.

Article Link: Apple Releases New 'What's a Computer?' iPad Pro Ad

What's ironic about this is all the Apple fans that go nuts when you suggest a touchscreen for their macbooks. In this commercial you can see just how useful is. Otherwise without a file system or mouse support it will never be a real computer for me. For others I'm sure it can be, I'm just speaking for my own requirements for a computer.

 

[techwhiz]

Can't replace my Mac.
My iPad is great for consumption. Not so much for content creation.
No access to the underlying file system.
Limited options to move files from/to the iPad.
Not easy to back up unless you have a computer.

Anyway, if they want to sell me a new iPad; they better make a Mini Pro.
I don't want anything larger than the Mini and I want pencil input.

So I have my money ready, but nothing to buy.

 

[wallysb01]

The iPad Pro does a lot of great stuff, there is no doubt about that... the problem is the things it cannot do. Thats why the iPad isn't a true replacement. I love my iPad Pro about 80% of the time, the other 20% I want to throw it against a wall.

For around $1000 for the model with decent internal storage and a laptop-sized-screen, you really shouldn't ever have to want to throw it against a wall.

 

[ob81]

Well, my iPad Pro is my main computer. Biggest issue for me is getting videos off hard drives onto my iPad.

 

[EricTheHalfBee]

Really? Then, tell me why didn't Apple think of including the Lighting docks with the Pencil instead of this idea of popping the stylus into the iPad? That was bad industrial design thinking right there. Or they could have had the Pencil be magnetically attached to the iPad and be charged that way as if it was on a magnetic strip, similar to how gamers would put the controllers on a charging pad. I remember Nintendo had a third party charging pad for the Wii controllers and it worked with a proprietary battery in it.

Why should Apple include a dock with the Pencil? I just used it as an example my kids use. Since our household has numerous iOS devices (4 iPhones and 4 iPads), we got docks to handle all the charging (instead of having a bunch of wall chargers and cables plugged in). Most people would just plug it into the charger/lightning cable THEY ALREADY HAVE. As in, the one that came with your iPad Pro.

And how can something used for EMERGENCIES be considered bad industrial design? It's not the PRIMARY method for charging, so stop trying to pass it off like it's the way it was designed to be used. It's not.

 

[gkarris]

I don't get it...

So a 256Gig 12.9" iPad Pro w/ Keyboard at $1,398 is gonna replace my 1TB Console PC (a PC I built that can handle games at current gen console specs) and 32" 1080p TV at a total of $500?

I guess at $1,398 it better.

The only problem is that I have the iOS Steam App right now for my old iPad 2 and it lets me make purchases but I can't download any of my games...

Maybe I need one of these new iPad Pro's...

I'll save my disposable income - I should be able to afford $1,398 in about 2-1/2 years...

 

[ColdShadow]

Its not gonna work.
Let the iPad be iPad and instead focus on correcting the 12 Inch Macbook flaws.

 

[Stella]

What's a computer?

I need the ability to install applications that may not be on the apple store so I can do my job efficiently.

 

[sehix]

Ok at this point I'm definitely starting to fear for the Mac.

Think "AND" not "OR".

 

[Uni Grad]

Apple can release the best hybrid device as they have one of the best touch based operating systems - iOS. They can have a hybrid device that runs both macOS and iOS...it would sell like hot cakes.

 

[scotttnz]

Wow, so much hate, which I'm going to guess is due to frustration with the lack of Mac updates rather than hate for iPad per se. (I get it, there isn't a current Mac that I would buy, or recommend to a friend, except possibly the 5K iMac if an all in one suited their needs.)
Outside of my employment, which I use a company provided Windows laptop for, my iPad Air 2 is by far my most used computing device. It does not replace my desktop Mac. There are tasks that I can easily use either for, other tasks are much better on one or the other.
Having said that I do intend to buy a 12.9" iPad Pro duty free when I travel next week. I'm curious about it. I expect that it will still not replace my Mac. But I think that it will increase further the percentage of tasks that I do on my iPad.

My first computer, a 16K ZX Spectrum, couldn't multitask, or run photoshop, but was still a computer
IMHO an iPad is defiantly a computer.
But depending on your needs, some computers are more useful than others.

 

[44267547]

Ok at this point I'm definitely starting to fear for the Mac.

Or is the Mac starting to fear the iPad Pro?

 

[Precision Gem]

My iPad Pro gets about an 80/20 split of time with my iMac 27" retina. Sometimes days go by with out the iMac turned on.

 

[Alenore]

I managed to build an entire website (the OS X Hackers site) with my iPad Air 2 and edit quite a few pics so it has some potential to give my MacBook a break. It already took it's spot for note taking in some of my classes as well. People here are really undervaluing the great developers that make these tablets stand out.
I still need the iCloud Drive app to get a few updates like selecting exactly what remains downloaded on the device or not like Apple Music and Photos does. I'll be golden then.

I'm sorry but you could build that website with a pen and an OCR software by saving the files to HTML.

 

[ateslik]

This is where I have been saying that Apple is headed for about a year now. Unfortunately, I think this is only good for about 70-80% of the population. The light users and some middle weight users. But for serious or professional grade users, the iPad cant do enough. Maybe in a couple of years, when they finish the merging of macOS into iOS -- like a directory/file structure and multi-running windows.

You should really check out the Documents app by Readdle. That app has single handedly made the iPad Pro my primary machine. It's integration with share sheets is great, and combined with those webbased youtube downloaders it's been a fantastic combination.

The release of Scrivner a short while ago was icing on the cake.

 

[mi7chy]

The iPad doesn't?

iOS doesn't multitask on the same level as a desktop OS. Try, for example, putting an active SSH session in the background on iOS. iOS kills it after 3 minutes while on any desktop OS it runs indefinitely.

Everything you can do on an iPad you can do on a computer but an iPad cannot do everything a computer can do. No one is going to replace their computer with an iPad unless Apple discontinues laptops and desktops.