Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

[citysnaps]

AR apps can be made with just the iPhone but no one has made any except for pokemon Go game and IKEA furniture placement app. its not easy to make AR apps.

They're coming. Once AVPs get into developers' hands.

 

[carrrrrlos]

You’re lucky to have a partner who agrees with you. What if one of you saw the value in something like this and the other couldn’t?

I think she goes along w/ my Apple gifts to her that are somewhat 'reasonably priced'. AirPods, Apple Watch, while still a few hundred dollars are kinda okay, because she will use them on occasion, but not on the regular like me. However, if I did like these Apple Vision Pros (which I don’t) and I were to buy a pair, she would be furious and say something like ‘That’s as much as a week long trip to Mexico’, and I would be totally screwed, my life would be miserable for quite some time. As much as Apple is really trying hard to make these Apple Visions an 'experience’ they’re just not. Now if I was a developer, and it was something I was interested in making an app for, it would be fine.

 

[Fuzzball84]

I wish they didn't waste resources and cost into the external screen. Like I really couldn't care about seeing someone's eyes wearing that thing. Cut it out to reduce weight, complexity, cost, and improve battery life.

That's my only gripe with this thing, aside from the weird battery connector/wiring.

They really really wanted to make it less socially isolating… but the way the device looks, it actually looks just weird and creepy.

Personally id not care at all to see someone elses eyes while they are using it.

 

[doelcm82]

I think she goes along w/ my Apple gifts to her that are somewhat 'reasonably priced'. AirPods, Apple Watch, while still a few hundred dollars are kinda okay, because she will use them on occasion, but not on the regular like me. However, if I did like these Apple Vision Pros (which I don’t) and I were to buy a pair, she would be furious and say something like ‘That’s as much as a week long trip to Mexico’, and I would be totally screwed, my life would be miserable for quite some time. As much as Apple is really trying hard to make these Apple Visions an 'experience’ they’re just not. Now if I was a developer, and it was something I was interested in making an app for, it would be fine.

But they ARE an experience. It's just not an experience you and your wife can see the value of.

Apple is putting a little bit of effort into convincing you otherwise, but as others have pointed out, this is recycled from footage they used at WWDC. That's not trying hard.

 

[Coleman2010]

I'm imagining wearing this in front of my dog and how much he is going to freak out.

 

[subjonas]

And I'd argue that the cases when a headset is better than a laptop are vanishingly few and far between. For a start, it can't really do all that much. Basically, you can watch a movie but big, or you can ride the train while on the moon. Everything else gets stomped by a basic laptop IMO, but I'd love to hear what else you think the Vision Pro does better with its floating iPad apps.


I actually can't really think of many. At least not many that don't also need a keyboard, at which point you still need a surface to put that on or you lose all that bonus productivity by slowly tap tap tap away at the virtual keyboard. There are maybe a few times where cross-referencing a ton of documents might be easier with more space. I don't know if I'd say that justifies $3500 over just swiping back and forth between spaces though, but sure.


It doesn't remove the restrictions of physical screens though. You're still limited by physical screen, you've just chosen to strap those screens over your eyes. It's like saying you hate driving in cars so you get around it by taking Ubers everywhere. You're not the one driving but you've only slightly shifted focus, the underlying issue is still there.

I think large spreadsheets is a pretty wide-ranging scenario where the more screen real estate the better. Another one I’ve seen is stock trading where you monitor a large number of stocks. Another is monitoring many camera feeds. What I do daily for work is the one you mentioned, cross-referencing a large number of documents and images while I work on my project. Just anything where you’re dealing with large amounts of information. In all of these cases, with more screen real estate you are more productive because you spend less time managing windows and looking for information. I don’t make any claim as to how common these needs are for the masses.
That’s true a physical keyboard is almost always going to be faster than virtual/dictation. If you need to do heavy typing, accommodations need to be made for it. But also not all large screen real estate situations require a lot of typing.

As far as removing restrictions of a physical screen, I meant the size/space restrictions, which for all intents and purposes, a headset like the VP removes. I’m not clear what underlying issue you were referring to.

 

[subjonas]

Here's an idea.

Maybe it will evolve into a small console projects a holographic 3-D screen in the room that everyone can see and the main user (or more than one) can manipulate with finger controls and hand gestures.

No headsets; everyone participating; no battery pack; and a real sense of community not weirdness and isolation.

Holograms would be amazing tech to have, but there should still be some way to have private viewing, because there are situations in which it’s more beneficial or appropriate to work privately than publicly. That will always likely require some kind of headwear, but hopefully someday it will be something very light and unintrusive.

 

[boss.king]

I think large spreadsheets is a pretty wide-ranging scenario where the more screen real estate the better. Another one I’ve seen is stock trading where you monitor a large number of stocks. Another is monitoring many camera feeds. What I do daily for work is the one you mentioned, cross-referencing a large number of documents and images while I work on my project. Just anything where you’re dealing with large amounts of information. In all of these cases, with more screen real estate you are more productive because you spend less time managing windows and looking for information. I don’t make any claim as to how common these needs are for the masses.
That’s true a physical keyboard is almost always going to be faster than virtual/dictation. If you need to do heavy typing, accommodations need to be made for it. But also not all large screen real estate situations require a lot of typing.

I'd say the spreadsheet thing and the cross-referencing docs thing are the same usecase. I hadn't considered monitoring a bunch of camera feeds, so that's definitely a worthwhile second use case for things like security or entertainment/video production.

As far as removing restrictions of a physical screen, I meant the size/space restrictions, which for all intents and purposes, a headset like the VP removes. I’m not clear what underlying issue you were referring to.

The issue I'm referring to is that you're still constrained by a physical display. Your vision is obscured, interacting with people is awkward, you're limited by what the display can display. You've effectively made the display bigger, but it's still just a display.

I'm not saying no one should be allowed to enjoy this, I just find it to be a weird way for Apple to position and promote a product, and a largely redundant product itself. I find parts of it interesting, but there's a lot I also find to be deeply off-putting.

 

[Surf Monkey]

And AR applications, which many people here seem to intentionally ignore, believing AVP's *only* purpose is to create multiple large virtual displays for general computing in one's living room or to watch movies.

Yet Apple continues not to show any actual AR applications on the device. People have the impression that it’s for media consumption and a big monitor because that is what Apple is TELLING them that it’s for.

Meanwhile, people including you continue to claim that it’s a beta product aimed at developers. Is it? That’s not what Apple says about it. Apple advertises it on Good Morning America. They fully expect your mom to buy one and use it while packing and unpacking, ironing, cooking… that’s APPLE’S message.

I think you can see the dissonance between what we know about the device and what Apple keeps telling us about it.

 

[Surf Monkey]

Holograms would be amazing tech to have, but there should still be some way to have private viewing, because there are situations in which it’s more beneficial or appropriate to work privately than publicly. That will always likely require some kind of headwear, but hopefully someday it will be something very light and unintrusive.

Or… you know… an office with a door. A system that has worked for many generations. Needing to put on a face computer to get privacy isn’t something people are very likely to be cool with.

 

[Surf Monkey]

They really really wanted to make it less socially isolating… but the way the device looks, it actually looks just weird and creepy.

Personally id not care at all to see someone elses eyes while they are using it.

Either way, it’s rude to cover your eyes when in a room with other people. Virtual eyes won’t change that. You feel creepy about it because it IS creepy. Humans have countless millions of years of evolution behind a brain tuned to perceive the most subtle of facial expressions. There’s a reason we feel untrustworthy of people with covered faces.

 

[boss.king]

Yet Apple continues not to show any actual AR applications on the device. People have the impression that it’s for media consumption and a big monitor because that is what Apple is TELLING them that it is.

Meanwhile, people including you continue to claim that it’s a beta product aimed at developers. Is it? That’s not what Apple says about it. Apple advertises it on Good Morning America. They fully expect your mom to buy one and use it while packing and unpacking, ironing, cooking… that’s APPLE’S message.

I think you can see the dissonance between what we know about the device and what Apple keeps telling us about it.

100%. These are the uses Apple is choosing to highlight and the way Apple has purposely framed the device. If this isn't what the Vision Pro is intended for, someone should really tell Apple that.

 

[cardfan]

Either way, it’s rude to cover your eyes when in a room with other people. Virtual eyes won’t change that. You feel creepy about it because it IS creepy. Humans have countless millions of years of evolution behind a brain tuned to perceive the most subtle of facial expressions. There’s a reason we feel untrustworthy of people with covered faces.

I don’t get the virtual eyes. I really don’t. When Apple first showed this I’m thinking what? How is showing someone’s virtual eyes even worth doing?

That said that isn’t the creepy part. Imagine you’re in public and someone is holding their phone up, camera pointed at you, and facing you. That’s uncomfortable. We see videos on YouTube all the time from nutjobs doing this very thing in public just to “exercise” their first amendment rights. Even more creepier when it’s directed at kids.

With an avp, it’s loaded with cameras. Just looking around will make people uncomfortable. But wait these creepy eyes are for their benefit to make them feel more comfortable? lol.

 

[Abazigal]

Either way, it’s rude to cover your eyes when in a room with other people. Virtual eyes won’t change that. You feel creepy about it because it IS creepy. Humans have countless millions of years of evolution behind a brain tuned to perceive the most subtle of facial expressions. There’s a reason we feel untrustworthy of people with covered faces.

How many things that are socially acceptable today were also once considered rude or taboo? Once upon a time, AirPods were also deemed "weird" because of their appearance.

Times change, and attitudes change in keeping with the times.

 

[boss.king]

How many things that are socially acceptable today were also once considered rude or taboo? Once upon a time, AirPods were also deemed "weird" because of their appearance.

Times change, and attitudes change in keeping with the times.

I don't know, I think it's still considered pretty rude to have a conversation with someone while wearing earbuds/headphones. People got used to the weird appearance of the buds themselves, but the underlying social norms still stand.

 

[robbysibrahim]

Peak MR curmudgeon-mode right now. lol.
Some of us (me) thrive on looking like a weirdo as we help normalize new tech. Happened with my first Jabra BT headset, iPhone, AirPods etc. Vision Pro will be the weirdest! I can't wait!

 

[TruthAboveAllElse]

Have you seen iJustine's face when she has it on? It literally looks like its crushing her face. Its definitely a concept product. Not something practical.

It's a real product, not a concept product, because it actually works and is being sold. You might call it a "proof of concept" product.

 

[citysnaps]

Yet Apple continues not to show any actual AR applications on the device. People have the impression that it’s for media consumption and a big monitor because that is what Apple is TELLING them that it’s for.

Meanwhile, people including you continue to claim that it’s a beta product aimed at developers. Is it? That’s not what Apple says about it. Apple advertises it on Good Morning America. They fully expect your mom to buy one and use it while packing and unpacking, ironing, cooking… that’s APPLE’S message.

I think you can see the dissonance between what we know about the device and what Apple keeps telling us about it.

"Meanwhile, people including you continue to claim that it’s a beta product aimed at developers."

Never said AVP was a beta product. I did say Apple getting it quickly into hands of developers was important so interesting apps can be written. Not that developers were Apple's only market for the AVP, which is evidenced by AVP quickly being sold out.


"Yet Apple continues not to show any actual AR applications on the device. "

I suspect at this point in time there are none/few polished enough to show. That will change.

Again...AVP is much more than a user creating multiple large displays in one's living room for computing. If you want to continue to believe that's only what AVP is about, that's OK with me.

 

[Abazigal]

Peak MR curmudgeon-mode right now. lol.
Some of us (me) thrive on looking like a weirdo as we help normalize new tech. Happened with my first Jabra BT headset, iPhone, AirPods etc. Vision Pro will be the weirdest! I can't wait!

You have my support. 🫡

 

[subjonas]

Or… you know… an office with a door. A system that has worked for many generations. Needing to put on a face computer to get privacy isn’t something people are very likely to be cool with.

A personal office is a physical commodity not everyone has, and there are situations where people might want to share physical space but have private virtual spatial computing.
If the computer is bulky I agree, that’s why I said light and unintrusive.

 

[Jim Lahey]

Maximum Cringe. This thing is undoubtedly a technical marvel but, yeah. No.

 

[subjonas]

Either way, it’s rude to cover your eyes when in a room with other people. Virtual eyes won’t change that. You feel creepy about it because it IS creepy. Humans have countless millions of years of evolution behind a brain tuned to perceive the most subtle of facial expressions. There’s a reason we feel untrustworthy of people with covered faces.

I don’t get the virtual eyes. I really don’t. When Apple first showed this I’m thinking what? How is showing someone’s virtual eyes even worth doing?

That said that isn’t the creepy part. Imagine you’re in public and someone is holding their phone up, camera pointed at you, and facing you. That’s uncomfortable. We see videos on YouTube all the time from nutjobs doing this very thing in public just to “exercise” their first amendment rights. Even more creepier when it’s directed at kids.

With an avp, it’s loaded with cameras. Just looking around will make people uncomfortable. But wait these creepy eyes are for their benefit to make them feel more comfortable? lol.

There’s a thread that discusses EyeSight specifically here. Lots of opinions.

I wouldn’t tolerate a stranger looking at me with a VP on in public due to its cameras. I hope and I’m sure people will react the same to them as they did to Google Glasses users.

 

[Surf Monkey]

I don’t get the virtual eyes. I really don’t. When Apple first showed this I’m thinking what? How is showing someone’s virtual eyes even worth doing?

That said that isn’t the creepy part. Imagine you’re in public and someone is holding their phone up, camera pointed at you, and facing you. That’s uncomfortable. We see videos on YouTube all the time from nutjobs doing this very thing in public just to “exercise” their first amendment rights. Even more creepier when it’s directed at kids.

With an avp, it’s loaded with cameras. Just looking around will make people uncomfortable. But wait these creepy eyes are for their benefit to make them feel more comfortable? lol.

Holding up a phone isn’t the same. And the virtual eyes are creepy.

 

[Surf Monkey]

How many things that are socially acceptable today were also once considered rude or taboo? Once upon a time, AirPods were also deemed "weird" because of their appearance.

Times change, and attitudes change in keeping with the times.

We’re not talking about taboo. We’re taking about the basic functions of the human brain. But you go ahead and imagine you can ignore it and pretend it’s just a matter of style. Funny.

 

[Surf Monkey]

A personal office is a physical commodity not everyone has, and there are situations where people might want to share physical space but have private virtual spatial computing.
If the computer is bulky I agree, that’s why I said light and unintrusive.

Pretty much any door will do. The idea that anyone needs a helmet to achieve what a door does it hilarious.