Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

[Jensend]

You know what else would allow him to be at least equally present, if not more so, while still working at that counter? Literally any laptop.

I couldn't do my job on a laptop screen. Well, maybe technically I could, but it would be a pain. Why? Because I rely on having 3 or 4 screens. The current Vision Pro probably wouldn't be quite as good as my 4 display setup, even if it could run the software I need—it doesn't, as I run Windows and a lot of automation tools that wouldn't work on a mobile OS—but it should give more usable area than a single laptop screen.

 

[Marshall73]

This only tells me that not even Apple knows what it’s supposed to solve like so far it just seems like another passive consuming device, ironically lacking in the games department. Everything just floating 2D windows 😴

When will you even get the chance to watch a movie on your own on this thing unless you are single.

The ad makes it seem like it will be totally normal to walk around with those goggles on all day surrounded by your family when in fact (at least judging by my Quest 3), you make the conscious decision like „ok I am going to put it on for about an hour now while my wife is picking up the kids“. It’s way too „in your face“ (get it?) to just casually wear it all day and if you don’t wear it all day, you might as well just pick up that call on your phone like what are the odds to be wearing it in the exact moment you are receiving a call.

honestly, I would find it downright rude. I am not using my Quest 3 when my BF is home for example (unless we play a game in turns) because I don’t want him to feel ignored

I do screen mirroring from the MQ3 to my iPad then to the Apple TV to help include other family members. They usually want to have a turn on beat saber etc. I really want to try out the Vision Pro to see if the whole viewport thing is wider / less intrusive as the MQ3 though.

 

[Smartass]

Those eyes scare the crap out of me

 

[boss.king]

I couldn't do my job on a laptop screen. Well, maybe technically I could, but it would be a pain. Why? Because I rely on having 3 or 4 screens. The current Vision Pro probably wouldn't be quite as good as my 4 display setup, even if it could run the software I need—it doesn't, as I run Windows and a lot of automation tools that wouldn't work on a mobile OS—but it should give more usable area than a single laptop screen.

I get your point, but if I'm reading correctly you're saying you could do your job on a laptop (with some discomfort) but couldn't do it on a Vision Pro?

Either way, I was talking specifically about Goggle Dad. If you need a 4+ monitor setup, obviously you won't be working at the kitchen counter, but he didn't do anything an iPhone couldn't do. And yeah, it's an ad so it's not meant to demonstrate real power-user stuff, but it's still just an awkward scenario where he could have comfortably done all the same things on a laptop and not been Goggle Dad to his kid.

Remember, this is a video that's meant to make the case for wearing these things around the house. Apple picked the scenarios and this was the best they could come up with.

 

[subjonas]

Disagree.


Intent is less important than what it's like in practice.


You know what else would allow him to be at least equally present, if not more so, while still working at that counter? Literally any laptop. He's dragging things around in basic documents, nothing they showed him doing needed a 3D environment or a $3500 pair of goggles on his face. An M1 MacBook Air could have done that job and not been between him and his child. Obviously this is just an ad, but if this is the scenario they came up with to promote this devicethen things are looking grim right off the bat.


Or he could glance up and step away from a laptop or iPad. The Vision Pro adds no value here.


Sure. People can learn to put up with all sort of shenanigans, that doesn't mean those changes are always good.


I don't think the child is going to be traumatised, I just think the Vision Pro is an awkward middleman in a situation where it adds no value, and this is a use-case Apple chose to highlight.


He's barely multitasking. Like I've said a bunch already, you can do all of this today with a laptop.


How will you be more productive? What is it about strapping the monitor to your face that's going to shave meaningful time off your daily tasks? I'm genuinely curious.


Laptops let you do things on the go that you couldn't do before. I'm not sure what the Vision Pro offers that I can't do right now on a laptop or a phone. To your earlier point, people got used to being available all the time, arguably to their own detriment. The Vision Pro doesn't change the status quo. It's the same capability, only more expensive and strapped to your face.

To be completely clear, there are parts of the Vision Pro that I find incredibly interesting. I think the hand and eye tracking could be massively important input methods. I just don't get the value in strapping the computer to my face to use them. If I could interact with my TV, laptop, phone, car, house, etc through these gestures and eye tracking (alongside more traditional input methods), that would be incredible. I can think of countless uses. But putting that into a virtual world that only I can see while simultaneously blocking out reality, all so I can play with iPad apps floating in mid-air? That math's not adding up for me.

Sure, a laptop would allow you to do the same thing without the odd looking goggles—if that is enough screen real estate and you have space to lay down the laptop and it’s close enough to see the content. A VP would only be beneficial if that was not the case. But while it can be argued whether or not the commercial’s specific example could have been served just as well with a laptop, the real underlying question is whether any reasonable scenario can be imagined where a VP is better than a laptop. I don’t think anyone would object to the notion that there are plenty of scenarios where one can be away from one’s desk and need a lot of screen real estate to significantly aide one’s productivity, no? That’s a much more important question to me than whether this specific example is applicable, because that would be the/a problem that the VP attempts to solve.

Yes, it would be great if they brought the tracking technologies to other devices, but the unique advantage of the headset form factor is it removes the restriction of physical screens. It adds other restrictions, but every tool has its trade offs. If one’s situation is not limited by physical screens then the VP is absolutely not for them.

 

[Silverado]

Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.

Sitting with the family or others is indeed something the Vision Pro can’t replace. It’s for solo activities so far although Apple will probably have a SharePlay solution if they don’t already. But imagine sitting there with your family, each with a Visio Pro watching a movie!! 🤪

 

[amartinez1660]

You guys really need almost nothing to jump to wild conclusions.

Yep. I suspect many here are rooting for it to flop.

Reminds me of the responses here when Apple introduced iPod, iPhone, iPad, Watch, AirPods, etc years ago.

The negativity here is exhausting and at times it’s just straight up trolling. I’m not sure why there are so many anti Apple people that waste their time in these comments.

Gotta agree with all of you (and other unquoted similar ones)… barely made it to the third page skimming around and it’s just unbearable.

Instead of honest discussions about the product and technology itself, it’s all about “it’s niche”, “it’s expensive”, “it will feel heavy” (somehow the traveled in time), “I won’t buy it and I won’t use it”. “it won’t sell” was carefully avoided (I guess because it sold off already).

One post with the godfather of VR video said it best, my conclusions: if we find it expensive or useless then it isn’t for us, as they need to create the lust for a device like this first at the high end. Just like cars have been doing.
And it’s definitely NOT for currently struggling people. This price point is for the wealthy enough, the very passionate about technology and/or Apple or developers.
(I.e someone that makes $300K+ a year only on the passive income side, trust you me, won’t feel AT ALL a measly $3500 for it)

But imagine going to the equivalent AndroidRumors, OculusRumors, WindowsRumors and LinuxRumors to be first in line waiting for a post to appear to just say “I won’t buy this x or y phone ever”, or “I hope the EU fines the rears of everybody over here because this product I don’t care about is doing something I don’t care about”… constantly, every single time.

What’s interesting is that the more reasonable comments tend to start appearing later in the threads… I gather it’s the busier and working people that happen to catch the news along the day in spots during minor breaks or rare free time.

 

[NMBob]

“Just packing my suitcase while wearing the Vision Pro & battery pack…ya know…just to enhance that whole experience.…and, in case someone calls I don’t want to just answer with my iPhone!”

Marketing team is really stretching it on that use-case scenario 😬 🤣

I may have missed it, but was there a notification that the toaster was finished? THAT would be innovative.

 

[boss.king]

Sure, a laptop would allow you to do the same thing without the odd looking goggles—if that is enough screen real estate and you have space to lay down the laptop and it’s close enough to see the content. A VP would only be beneficial if that was not the case. But while it can be argued whether or not the commercial’s specific example could have been served just as well with a laptop, the real underlying question is whether any reasonable scenario can be imagined where a VP is better than a laptop.

And I'd argue that the cases when a headset is better than a laptop are vanishingly few and far between. For a start, it can't really do all that much. Basically, you can watch a movie but big, or you can ride the train while on the moon. Everything else gets stomped by a basic laptop IMO, but I'd love to hear what else you think the Vision Pro does better with its floating iPad apps.

I don’t think anyone would object to the notion that there are plenty of scenarios where one can be away from one’s desk and need a lot of screen real estate to significantly aide one’s productivity, no? That’s a much more important question to me than whether this specific example is applicable, because that would be the/a problem that the VP attempts to solve.

I actually can't really think of many. At least not many that don't also need a keyboard, at which point you still need a surface to put that on or you lose all that bonus productivity by slowly tap tap tap away at the virtual keyboard. There are maybe a few times where cross-referencing a ton of documents might be easier with more space. I don't know if I'd say that justifies $3500 over just swiping back and forth between spaces though, but sure.

Yes, it would be great if they brought the tracking technologies to other devices, but the unique advantage of the headset form factor is it removes the restriction of physical screens. It adds other restrictions, but every tool has its trade offs. If one’s situation is not limited by physical screens then the VP is absolutely not for them.

It doesn't remove the restrictions of physical screens though. You're still limited by physical screen, you've just chosen to strap those screens over your eyes. It's like saying you hate driving in cars so you get around it by taking Ubers everywhere. You're not the one driving but you've only slightly shifted focus, the underlying issue is still there.

 

[tomtad]

Sitting with the family or others is indeed something the Vision Pro can’t replace. It’s for solo activities so far although Apple will probably have a SharePlay solution if they don’t already. But imagine sitting there with your family, each with a Visio Pro watching a movie!! 🤪

Headphones for your eyes remember

You wouldn't sit a watch a film with friends and wear headphones would you.

 

[Antoniosmalakia]

I’m not poor, and I don’t hate Vision Pro, I just don’t want to wear a computer on my head, even less so after some of Apples biggest trumpet blowers stated it’s heavy, hurts or gave them a headache after 10 minutes.

If it happens to just one of the* few that have had a go so far, it’s going to happen when “the real world” gets hold of it, too.

Head-gate lawsuit in 3… 2… 1…..

The hate for AVP is probably in part because a lot of people can't afford it. I bet if it cost $999, there would be a lot less hate and more enthusiasm. Hate often disguises people's shortcomings.

 

[amartinez1660]

Sitting with the family or others is indeed something the Vision Pro can’t replace. It’s for solo activities so far although Apple will probably have a SharePlay solution if they don’t already. But imagine sitting there with your family, each with a Visio Pro watching a movie!! 🤪

While I agree, I think I can entertain the idea and warm up to it over time. Maybe not constantly but sometimes, as a special activity.

Like those Disneyland rides/theaters where they give everybody goggles or those VR centers where people play on the same room with each person using a headset.

 

[newyorksole]

idk why, but I want this product to succeed.

you would think too that Apple would’ve had an additional event or updated marketing for it.

but I guess they feel it’s not necessary and it’ll sell itself / not really change things if they had a final event.

 

[Col4bin]

Scuba soon!

 

[spazzcat]

Sitting with the family or others is indeed something the Vision Pro can’t replace. It’s for solo activities so far although Apple will probably have a SharePlay solution if they don’t already. But imagine sitting there with your family, each with a Visio Pro watching a movie!! 🤪

One would be play a game, one would be watching a show, two would be watching different movies, oh wait it just like now but replace their phone with AVP.

 

[p4ttythep3rf3ct]

Headphones for your eyes remember

You wouldn't sit a watch a film with friends and wear headphones would you.

People do it with their phones though. Plenty of people out there in rooms of other people just looking down locked into their phones barely paying attention to anyone else.

 

[darngooddesign]

Headphones for your eyes remember

You wouldn't sit a watch a film with friends and wear headphones would you.

Kind of weird to think of people who never do a thing by themselves, just because they occasionally do that thing with other people.

 

[MarkBBrown]

I own a Quest 3... and I can currently do everything shown in this video?
I'm struggling to see a big advantage at this stage of dropping $3500 on Apples one.

 

[darngooddesign]

I own a Quest 3... and I can currently do everything shown in this video?
I'm struggling to see a big advantage at this stage of dropping $3500 on Apples one.

Higher quality displays; no need for controllers; can have your hands by your side (not referring to VR specific stuff where it makes sense that your hands would be moving around); fully integrated with your other Apple stuff; can serve as a 4K Mac display; might by nicer for glasses wearers (we wont know until that kind of comparison is done); there are probably other things I missed. The MQ3 is pretty good, much less expensive, and has VR content which the VP currently can't match so there may be nothing right now you would find compelling. In a year that may change with more apps launching, and the OS adding additional use cases.

 

[krspkbl]

I don't want to own a Vision headset so no Hello from me.

Too expensive and no reason to buy it yet. Maybe I'll change my mind by 2029.

 

[vipergts2207]

Sitting with the family or others is indeed something the Vision Pro can’t replace. It’s for solo activities so far although Apple will probably have a SharePlay solution if they don’t already. But imagine sitting there with your family, each with a Visio Pro watching a movie!! 🤪

And hey, just $14k plus tax for the whole family to get in on the fun lmao.

 

[legacyb4]

Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.

Do you ever watch movies or TV shows by yourself?

 

[Rychiar]

Do you ever watch movies or TV shows by yourself?

right! I’d think most dads would love this so they could watch all their stuff and not have to worry about non friendly content being shown to the kids lol, I live alone but i can’t imagine having to watch PG Content all the time. My dad would love this thing even now since he and my mom don’t agree on tv shows. Plus you can use this after the kids go to bed without ever Waking anyone upwith a full theater experience

 

[arkitect]

Do you ever watch movies or TV shows by yourself?

I wish people would stop using this as some kind of "Gotcha!" argument.

Yes, I do watch movies and films by myself. Hell, sometimes I listen to music with my headphones.

*Shocker* I know.

However, 99% of the time I am watching a film or show on TV it is in the presence of and with my husband.
Like, sat on the same sofa or next to each other in the same cinema.

There is no scenario I could envisage that I would be watching a film in a situation like that wearing an AVP.

And I think I am not the only one with that attitude.

Right now it appears that the AVP is a passive consumption device for use without company (The "Dad" stalking his child's party wearing an AVP is just weird.) — and Apple's ads are not convincing me otherwise. At the moment.

 

[arkitect]

right! I’d think most dads would love this so they could watch all their stuff and not have to worry about non friendly content being shown to the kids lol, I live alone but i can’t imagine having to watch PG Content all the time. My dad would love this thing even now since he and my mom don’t agree on tv shows. Plus you can use this after the kids go to bed without ever Waking anyone upwith a full theater experience

🙄

And the moms?
What about them? Stuck with the PG stuff?

Anyway, we all know the "Dads" are going to use the AVP for a quick hand shandy while the "Moms" are off doing the school run…