Indeed. They are bread and butter for OEMs so you probably can't lose over time.
I think that's a lot of sensationalism talking from social media and the YouTube channels rather than an honest engineering discussion and I would suggest that the latter is what we should focus on. Here are some problems which tend to occur here which can make investigation difficult:
- The SKUs which were reported as affected were the -K and -KS ones initially which are firstly unlocked and secondly the lowest number of shipped units from the series.
- Most of those SKUs are in end user hands so there are at least two layers (store / distributor) in front of Intel when it comes to getting failed samples back in their hands. Having worked with buying large quantities of Intel stuff from distributors before, it's very difficult to get them to report anything back to Intel to the point that Intel tended to reach out to even low volume resellers to get info out of them.
- It's really difficult to get the full picture of the failure conditions because we have a combination of a third party OEM board manufacturer, another third party BIOS/UEFI vendor and the final system integrator who all have to get together and produce something that works.
- It's even more difficult picking out statistical failures (yes some failures are expected!) from unexpected failures. It takes quite a large sample to even work that out.
- On top of that they have to filter out all the people who have blown up their CPUs through overclocking them, poor cooling or incompetent engineering.
That's a lot of variables to isolate which is why it takes a long time.
Intel are still shipping millions of boring CPUs absolutely fine. This is a fairly low amount of noise.
This is the start of the current tech collapse which is a combination of the AI bubble bursting, our current geopolitical situation and market conditions. Also 100% not specific to Intel - they are just the first company to (wisely) react to the market collapse. They went all in on AI because Microsoft demanded that they start shipping AI PCs on the market and Intel had to meet that market demand or lose business to an ARM OEM. Well it turns out that was and still is a completely non viable market so they are literally shaving off the mistake quickly before the real down turn kicks in. By mid-2025 nearly all the companies out there that invested in this will have little if nothing to show for the investment and that's when it hurts. The big investment companies already pulled out and are letting the individual investors pay for their gains.
Anyway, look forward a year if they don't screw it up. They have new nodes online, geopolitical security, a viable low power mobile strategy and a better architecture to deliver what people really want: millions of corporate laptops exactly but less hot and slightly faster than the last generation. That's a much better situation than the competition. Where do you think the attention is going?
The biggest risk on the market is nothing to do with any fab or hardware provision: it's the software fads.