That Apple has chosen to raise the prices on their latest products isn't a concern to me. In our capitalist society, the consumer has choices. Apple even gives consumers the excellent option of buying from their Refurbished store, of which I am a fan. For me, the refurb option works. I've previously purchased brand-new iPhones right after their release, but found that for my use, it wasn't really a quantum leap over the previous phone.
And that last sentence is key for consumers to remember. Does the product fit your needs? If you buy the latest product simply to validate your perceived social status through the display of the latest pricey item, that pathology speaks for itself. But it fills a need, albeit an expensive one.
Then there's the early adopters who crave the latest simply because it's cutting edge, fast, and a different style. They often don't care about their perceived social status but care more about the increased performance and capabilities the device offers. And for them, the purchase makes sense.
Then there's consumers like me. I've purchased the cars with all the options and the brands that allegedly connote that etherial thing called status. Since I'm more concerned with the value of how the product fits into my daily needs, almost all of those purchases left me feeling like "is that all there is?"
I don't want my cars or devices to evoke a sense of Thoreau's cabin at Walden Pond, but I do want the features that I use and use on occasion to be there. I want quality, reliability and style that's sensible to the way I'll be utilizing it. If the brand has traditionally been expensive but delivers exceptional value, quality and residual value, I'll buy it, no questions asked and will be a repeat customer. And I won't go back to brands that are poorly designed or delivered little value, function and residual value.
For me, Apple offers a diverse line from which to choose, with varied pricing options. They've been well-made and have been exceptionally reliable. For an IT professional like myself, the last thing I want to do when I come home is futz around with something that isn't working properly.
So Apple chose a high price point on their latest products. If consumers are willing to pay and their needs are met, what's the problem with that? You have choices.
And that last sentence is key for consumers to remember. Does the product fit your needs? If you buy the latest product simply to validate your perceived social status through the display of the latest pricey item, that pathology speaks for itself. But it fills a need, albeit an expensive one.
Then there's the early adopters who crave the latest simply because it's cutting edge, fast, and a different style. They often don't care about their perceived social status but care more about the increased performance and capabilities the device offers. And for them, the purchase makes sense.
Then there's consumers like me. I've purchased the cars with all the options and the brands that allegedly connote that etherial thing called status. Since I'm more concerned with the value of how the product fits into my daily needs, almost all of those purchases left me feeling like "is that all there is?"
I don't want my cars or devices to evoke a sense of Thoreau's cabin at Walden Pond, but I do want the features that I use and use on occasion to be there. I want quality, reliability and style that's sensible to the way I'll be utilizing it. If the brand has traditionally been expensive but delivers exceptional value, quality and residual value, I'll buy it, no questions asked and will be a repeat customer. And I won't go back to brands that are poorly designed or delivered little value, function and residual value.
For me, Apple offers a diverse line from which to choose, with varied pricing options. They've been well-made and have been exceptionally reliable. For an IT professional like myself, the last thing I want to do when I come home is futz around with something that isn't working properly.
So Apple chose a high price point on their latest products. If consumers are willing to pay and their needs are met, what's the problem with that? You have choices.