Well, Apple DOES care... just not about you (you as a customer, not you personally).
...and from a business standpoint, why should they? Their customer satisfaction is envied by all other companies. When faced with a hardware issue (such as the bright spot issue), they simply ignore the problem until it gets to the point of a class-action lawsuit being filed.
Even if they don't ever formally recognize the issue, people will continue to buy iPad Pros. Not only that, they'll buy AppleCare+ (even if they didn't buy it in the past) so that should the bright spot appear, they can use the extended warranty. Giving the company MORE money when a defect is discovered is the best way to ensure that the company doesn't fix the problem.
No recalls + No dip in sales + Increase in extended warranty sales (which are more profitable) = maximum profit.
I don't blame them. They're in the business to make money. I'm in the business of making sure I spend my money wisely.
I have seen reports of every iPad Pro model with a screen larger than 9.7" experience the bright spot issue. It seems pretty obvious that it is either a flaw in the manufacturing process or with the internal design of the Pro.
There will be some that will claim that reports of the problem are hyperbole... that it isn't that prevalent. I can't think of a problem that was as widely reported as this one that turned out to be a "nothing-burger". Add to that, part of Best Buy's inspection process for iPads that are traded in is to look for the existence of that bright spot. The issue is widespread enough that Best Buy doesn't want to get stuck with a dud.
The question to ask yourself is, "
if my expectations aren't met, what will I do?" If the answer is, "
next time, I'll buy AppleCare+" then...
View attachment 1733560