I chose Apple over John Lewis because of the appalling customer service they had with a laptop I purchased 4 years ago.
The laptop (MacBook Air) broke down before the 2 year warranty, it went back in their service, they fixed it and then 2 years later is totally broke down again. Unrepairable they said. I quoted the Consumer Rights Act 2015 with them but to no avail. The only solution was to either accept a 300£ compensation from them or take them to the Small Claims Court.
Needless to say, after speaking with countless incompetent Customer Service agents (most of them were hanging up the phone on me), I lost my will to fight and took the compensation.
NEVER EVER JOHN LEWIS!