Have you watched the latest Cathode Ray Dude upload? He raised a very interesting point, towards the end of the video, about computers, Dell, HP, Lenovo, Apple, everyone is making the same beige box, with the same number of keys, the same size screen, his question, how do you stand out in a market that is basically at the end of the invention pathway?
What does Apple do to make you want to buy an Apple laptop? Across the street, At 1 Microsoft Plaza, the CEO has no sleepless issues, his product is work from home, can be done on a cheap ipad from an yacht, using Starlink, he has no factory to worry about... Hire and fire staff..
Meanwhile, Dell, Hauwei, HP, Lenovo, Sony, all are selling a box , in that box are parts someone else made, all they do is design a way to cluster the parts, to form a functional PC, what makes a Dell better than a Sony? Both have the same internals, as they have to, they run the same OS, Windows..
Where is the innovation? Why do we have only 2 operating systems? Down from many to 2.. the same happened with phones, from many to 3.. Apple, Hauwei and Android.. Where is the innovation? Have we run out of innovation?
it just struck me, we say Apple is behind a wall, but then really so Android a wall, you cannot run iOS apps on a Samsung, nor can you run Android Apps on iOS, not natively.. Maybe through emulation,hacking, jailbreaking..
We have really 2 prisons, we are in one or both, but they are separate and not compatible.. Now we are seeing the real issues come to bare fruit, the Apple Watch run on Android.. Or Samsung Fit on iphones..
For bascially 1/4 of this 21st century, we had a very strange situation, we had Apple selling the same product as Dell/HP, both intels, both running the same identical hardware, the only difference was the code, the OS, how Apple wrote.. Dell/HP/Sony, wrote not a single line of code for their computers, they relied on Microsoft, Apple wrote for the most part a better code..
Something changed, Apple grew tired of being just another Dell in a pretty dress, it wanted control, it wanted more, and so Silicon, now Apple is trying to sell products that are not just Dell's in a pretty dress, but separate , innovation yes, but now what???
What does Apple do for the next 25 years? You have whole departments of highly skilled well educated highly paid folks that have to produce something, something that will make Apple better than Dell/HP et al, so how, what do you do? How do you innovate?
The System on a chip, brilliant, all for it, it is innovation, the idea of taking two chips and bodging them to make a faster chip, poor, 0% for effort, -10% for cheating, that is nothing to be proud about...
In the day, Apple tried so hard to rise about the crowd, invented/improved the ports we used, FireWire, brilliant, then later improved video editing with FCPX, magnetic timeline, but that was over a decade ago, since then nothing....
Apple I think through neglect or mismanagement, ended up with 2 products that are functionally the same, air and pro laptops, and what now?
So far Apple has resisted the urge to merge the ipad and the laptop, but damn they are so close, there I was in the istore, ipad+keyboard, cover, pencil, about to spend more than the macbook air, I was torn between the air and the ipad/keyboard/pencil, I was what am I buying? The ipad+keyboard looks like, functionally is a macbook of some degree, runs a different OS, maybe even a better one, then there is the pro..
We see this all the time with cars, cars have the same engines, seats, etc, what do you as a car designer do to make your car the one to buy? you add features, such as cup holders, a vacuum cleaner, folding seats, an ice maker.. within 90 days, everyone has cars with this, what next? Soon every car in the class has all the same toys.. then what?
Touchscreen macbooks? But what is a macbook with a touchscreen better than an ipad with a detachable keyboard???
Is the whole rental for FCPm for Ipad a bit of a problem? Why go that route? For what? I am sure that it costs more to host the code on the server than Apple is making from the income of the rental? Why not make it cross platform, for Android/Win11?
The walls are going to crumble, Apple cannot keep android/microsoft out forever.. Do we want a single OS for every device????