Apple - Blu-ray = epic fail
Apple will spend all the time in the world developing a crappy remote control (ooh, it's aluminum now!) that doesn't address the suckitude of Apple TV nearly three years in, but these guys can't put Blu-ray in a computer? Effin' PC notebooks have Blu-ray drives in sub-$1,000 models. If a 3 GHz-based iMac can't handle what the hell it is that makes/made Blu-ray a "bag of hurt," Apple has bad engineers.
As for the fools who still ask why people would want to watch movies on a computer, I would like to point out that most people who buy movies or TV shows from the iTunes Store aren't rushing out to buy Apple TV. There's a small segment that uses Mac Minis for media servers, but most use iTunes or Front Row to watch video. With a 1080p screen in these new iMacs, it boggles the mind that Blu-ray isn't available.
Now for the arse-clowns who know nothing: You know what you call a $40 Blu-ray set? A TV series. Most movies and TV shows sold on Blu-ray are within $5 to $10 of their DVD counterpart. If you shop around for sales, you can find PLENTY of good movies for $15 or less. Whoever the idiot was who pulled the $40 movie claim out of his bum should beat himself with a $40 Blu-ray movie. Geez. And while I'm at it, you can find a Sony BD player for $129, other brands for $100. They may not have the bells and whistles of the more expensive models, but they play the movies. Not everybody needs Netflix streaming (I do!).