I was just being silly....
Yeah I know lol. You can’t talk Yogi and not be silly, that’s the fun part!
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So true. Equally, Apple are trapped: they can't sell them cheaper or they lose their 'premium' cachet. Same goes for their Macs. But so long as we keep buying enough to sustain 'sufficient' market share their business model works.
One advantage of the higher prices/ASP is that year-old Apple hardware sells for really amazing prices for cellphones. You can sell a nice condition X and upgrade to XS for not that much money. You aren’t paying the full price of a new phone every 1-2 years unless you’re talking about other brands.