Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

sam_dean

Suspended
Sep 9, 2022
1,262
1,091
Disgusting £100 Price Hike on iPad Air today 18th October 2022! 🤬 but with no updates!!! I'm done with Apple. Before the online store closed it was £569. Now it's £669!!!

How can Apple justify this price hike on the iPad Air? when it hasn't even received any updates today!

There’s also been huge price increases across the whole iPad lineup. 9th Gen iPad is £369 (up from £319), new iPad is £499, Mini is £569 (up from £479), Air is £669 (up from £569), 11-inch Pro is £899 (up from £749), 12.9 inch Pro is £1249 (up from £999)

WTF?!
Really? You aren't aware of Putin's war that compounded COVID?

If the tech was available to cause Putin to have a cardiac event on demand it would save hundred thousands of death and billions of human suffering from increasing of commodity pricing.
 

deeddawg

macrumors G5
Jun 14, 2010
12,466
6,563
US
I can understand a small price increase due to inflation, but ÂŁ100 is absolutely insane. Pure corporate greed.

Disregarding inflation, ÂŁ100 today gets you US$112 when a year ago it got you nearly US$138. Put another way, a year ago you needed only ÂŁ72.8 to get US$100 but today you need ÂŁ89.1 to get US$100.

I'd look to why the ÂŁ is worth 18% fewer $ now -- that's not exactly a small difference.

In the end, if you think the pricing is inappropriate, go buy a competing product.
 
  • Like
Reactions: kitKAC

teh_hunterer

macrumors 65816
Jul 1, 2021
1,228
1,671
Oof, I paid AUD $1,529 for my 11" M1 iPad 256GB cellular 1 year ago. The equivalent iPad Pro with M2 is AUD $1,739

All this is more expensive without the edu discount too.
 

The-Real-Deal82

macrumors P6
Jan 17, 2013
17,293
25,432
Wales, United Kingdom
Disregarding inflation, ÂŁ100 today gets you US$112 when a year ago it got you nearly US$138. Put another way, a year ago you needed only ÂŁ72.8 to get US$100 but today you need ÂŁ89.1 to get US$100.

I'd look to why the ÂŁ is worth 18% fewer $ now -- that's not exactly a small difference.

In the end, if you think the pricing is inappropriate, go buy a competing product.

Or buy last years iPhone at a much more sensible price and make sure you keep your iPhones two or more years. Good advice whatever I say
 
  • Like
Reactions: kitKAC and deeddawg

Dealmans

Suspended
Mar 12, 2022
1,405
1,213
Oof, I paid AUD $1,529 for my 11" M1 iPad 256GB cellular 1 year ago. The equivalent iPad Pro with M2 is AUD $1,739

All this is more expensive without the edu discount too.
I got my 11” 128gb for $1120aud 2 months ago, new one now $1400, glad I didn’t wait.
 
  • Like
Reactions: teh_hunterer

TheSl0th

macrumors newbie
Nov 15, 2020
28
59
Disgusting £100 Price Hike on iPad Air today 18th October 2022! 🤬 but with no updates!!! I'm done with Apple. Before the online store closed it was £569. Now it's £669!!!

How can Apple justify this price hike on the iPad Air? when it hasn't even received any updates today!

There’s also been huge price increases across the whole iPad lineup. 9th Gen iPad is £369 (up from £319), new iPad is £499, Mini is £569 (up from £479), Air is £669 (up from £569), 11-inch Pro is £899 (up from £749), 12.9 inch Pro is £1249 (up from £999)

WTF?!

As a fellow sufferer of UK prices, I think your anger should be directed to a more appropriate source - our own country, its policies and its governance. There is no 'price' for pretty much anything in stable pounds sterling, because next to nothing is made here. Our sterling prices are approximate and variable based on how much that sterling is worth at any given time in the manufacturer's currency (or currencies as these things are global phenomena).

It's a black hole in the national consciousness that the value of sterling actually matters to cost of living. For all the bellyaching about energy bills and all that, any policies that tank the value of sterling will materially increase everyone's cost of living even if they reduce local bills like gas, electricity etc.

So, let's be clear - in real, material terms, Apple did nothing to the prices of their products in the UK. The UK government on the other hand, in tandem with the random irrationality of forex markets raised them significantly. And Apple products are not the only ones so far, and certainly won't be the last.

Also, historically, this has occurred repeatedly - whenever the pound's value has decreased, non-UK-sourced-and-manufactured products have increased in price, and vice versa when the value has increased. That is the nature of not being America!
 

MajorFubar

macrumors 68020
Oct 27, 2021
2,167
3,792
Lancashire UK
Well Apple are tiny on everything they sell outside the US, they are about to be smaller. And don't hate me, their market share is crap globally.
It's amazing how people in the US actually find this hard to comprehend.
When I say iPhones are an endangered species and that I'm seeing progressively less and less all I get is lol icons like I'm in some kind of unrepresentative bubble.

Apple are basically pricing themselves out of the global game in order to maintain dominance in the US, and their hold on a market that they once dominated globally (mobile phones) is literally shrivelling.
 

MajorFubar

macrumors 68020
Oct 27, 2021
2,167
3,792
Lancashire UK
Brexit finally hitting Britain in the buttocks I guess?
That would be true if the prices in the EU had remained the same. But considering they haven't, it's irrelevant in this instance. Mostly the problem is due to a particular high-profile conflict you may have read about pushing the price of commodities through the roof for most of western Europe. This has a domino effect on the price of literally everything, which in turn causes hyperinflation and devalues the currency because RotW can't afford to trade with us.

But having explained away the UK/EU price increase, there's the weird anomaly that is Australia, where inflation in September was at a reasonably-settled 1.6% having increased by a not-particularly-abnormal 6% RYTD. Maybe some Apple disciple could explain away why the prices there have rocketed as well...
 
  • Angry
Reactions: AlexMac89

OllyW

Moderator
Staff member
Oct 11, 2005
17,196
6,800
The Black Country, England
But having explained away the UK/EU price increase, there's the weird anomaly that is Australia, where inflation in September was at a reasonably-settled 1.6% having increased by a not-particularly-abnormal 6% RYTD. Maybe some Apple disciple could explain away why the prices there have rocketed as well...
The increase isn't linked to the rate of inflation, the Australian Dollar has fallen against the US Dollar making imports more expensive.

Aussy Dollar.JPG
 

slplss

macrumors 6502a
Nov 2, 2011
946
1,010
EU
Here we go again, where was Gondor, I mean price decrease when the other currencies grew stronger to dollar in times of past?
 

deeddawg

macrumors G5
Jun 14, 2010
12,466
6,563
US
It's amazing how people in the US actually find this hard to comprehend.
When I say iPhones are an endangered species and that I'm seeing progressively less and less all I get is lol icons like I'm in some kind of unrepresentative bubble.

Apple are basically pricing themselves out of the global game in order to maintain dominance in the US, and their hold on a market that they once dominated globally (mobile phones) is literally shrivelling.

Do you have citable sources other than your observations?

'cuz in published data the iphone doesn't seem very endagered in the EU from these 2021 figures via AppleInsider.



46773-91172-Counterpoint-Europe-xl.jpg

Now apart from unit sales the more important figure is revenue share, which Apple also regularly dominates.

47163-91902-001-Smartphone-revenues-xl.jpg


 
  • Love
Reactions: AlexMac89

MajorFubar

macrumors 68020
Oct 27, 2021
2,167
3,792
Lancashire UK
Do you have citable sources other than your observations?

'cuz in published data the iphone doesn't seem very endagered in the EU from these 2021 figures via AppleInsider.
These will almost certainly include enterprise sales, which Apple does have a strong marketshare.

But my anecdotal evidence, which I feel is at least just as relevant as any 'official statistics' is they're just basically disappearing, as a personal phone.
  • I own an iPhone.
  • My wife from whom I'm separated has an android.
  • My two 20 y/o twins have android, mostly because the face recognition on iPhones can't tell them apart, and the fingerprint recognition which could tell them apart was removed from all but the crappiest model (SE2/3).
  • My brother and his wife have android. As do both of their children. As do their three grandchildren.
  • My sister and her husband both have android. As do their three children, and their four grandchildren.
  • The lady I'm house-sharing with has android. As does her brother. As do both her parents. As does her son. As does her boyfriend.
  • At work, I sit on a block of desks with another five people. I'm the only person with an iPhone: the other five have android. In the whole of my office there are about 50 people. About five have iPhones, if you include me, and all of them are iPhone 11's or earlier (except my SE2).
See a pattern emerging? I don't care what graphs say: ten years ago all these people had iPhones, other than my brother's and sister's grandchildren who were too young to have phones then.

I'm willing to accept that purely by accident I do live in a slightly under-representative bubble. But it's no use trying to convince me with sales charts that iPhones aren't dying off in my country (at least as personal cell-phones), when I can look around me literally anywhere and I barely ever see one.
 

Fruit Stand

Suspended
Apr 25, 2016
136
218
YYZ
These will almost certainly include enterprise sales, which Apple does have a strong marketshare.

But my anecdotal evidence, which I feel is at least just as relevant as any 'official statistics' is they're just basically disappearing, as a personal phone.
  • I own an iPhone.
  • My wife from whom I'm separated has an android.
  • My two 20 y/o twins have android, mostly because the face recognition on iPhones can't tell them apart, and the fingerprint recognition which could tell them apart was removed from all but the crappiest model (SE2/3).
  • My brother and his wife have android. As do both of their children. As do their three grandchildren.
  • My sister and her husband both have android. As do their three children, and their four grandchildren.
  • The lady I'm house-sharing with has android. As does her brother. As do both her parents. As does her son. As does her boyfriend.
  • At work, I sit on a block of desks with another five people. I'm the only person with an iPhone: the other five have android. In the whole of my office there are about 50 people. About five have iPhones, if you include me, and all of them are iPhone 11's or earlier (except my SE2).
See a pattern emerging? I don't care what graphs say: ten years ago all these people had iPhones, other than my brother's and sister's grandchildren who were too young to have phones then.

I'm willing to accept that purely by accident I do live in a slightly under-representative bubble. But it's no use trying to convince me with sales charts that iPhones aren't dying off in my country (at least as personal cell-phones), when I can look around me literally anywhere and I barely ever see one.

I have family living in the USA, Sweden, UK, UAE, Iraq and my self living in Canada and every single person young and old (including my 85 y/o grandma) all own and have iPhones.

It sounds to me like one person your family switched and others were convinced to make the switch but that doesn’t mean the iPhone is endangered in any way.
 
  • Like
Reactions: AlexMac89

The-Real-Deal82

macrumors P6
Jan 17, 2013
17,293
25,432
Wales, United Kingdom
I have family living in the USA, Sweden, UK, UAE, Iraq and my self living in Canada and every single person young and old (including my 85 y/o grandma) all own and have iPhones.

It sounds to me like one person your family switched and others were convinced to make the switch but that doesn’t mean the iPhone is endangered in any way.

Android is the dominant platform over iOS here in Europe. Europe has over double the population of the United States for example but serves 25% of the iPhone market compared to 35% in the US. It’s the main reason messaging platforms like WhatsApp are so popular over iMessage and so on.
 

OllyW

Moderator
Staff member
Oct 11, 2005
17,196
6,800
The Black Country, England
Android is the dominant platform over iOS here in Europe. Europe has over double the population of the United States for example but serves 25% of the iPhone market compared to 35% in the US. It’s the main reason messaging platforms like WhatsApp are so popular over iMessage and so on.
Sounds like my household, 25% iPhone (me) / 75% Android (wife & kids).
 

MajorFubar

macrumors 68020
Oct 27, 2021
2,167
3,792
Lancashire UK
I have family living in the USA, Sweden, UK, UAE, Iraq and my self living in Canada and every single person young and old (including my 85 y/o grandma) all own and have iPhones. It sounds to me like one person your family switched and others were convinced to make the switch but that doesn’t mean the iPhone is endangered in any way.
Nope. That's not how it happened. It's actually probably just as likely that your family has an over-representation of them just because of the convenience of you all having the same type of phone.

I could stop random people on the street, and other than it being a bit weird to ask them what phone they are using, I'd 100% guarantee less than 4 in 10 have an iPhone. They are just simply dying out here, as personal phones.
 
  • Angry
Reactions: AlexMac89

Fruit Stand

Suspended
Apr 25, 2016
136
218
YYZ
Android is the dominant platform over iOS here in Europe. Europe has over double the population of the United States for example but serves 25% of the iPhone market compared to 35% in the US. It’s the main reason messaging platforms like WhatsApp are so popular over iMessage and so on.

The main reason WhatsApp and other messaging platforms are more popular is due to a legacy decision from about 10-15 years ago by most telecom providers to charge for SMS messaging domestically and internationally while the US had Unlimited domestic and international SMS.

As a platform iOS has always had less market share but in terms of device sales and profits from those sales, iOS and Apple have definitely no worries.
 

The-Real-Deal82

macrumors P6
Jan 17, 2013
17,293
25,432
Wales, United Kingdom
The main reason WhatsApp and other messaging platforms are more popular is due to a legacy decision from about 10-15 years ago by most telecom providers to charge for SMS messaging domestically and internationally while the US had Unlimited domestic and international SMS.

As a platform iOS has always had less market share but in terms of device sales and profits from those sales, iOS and Apple have definitely no worries.

It’s popular because there is such a mix of people on iOS and Android in Europe, group messaging is better and issue free with WhatsApp.
 

lordhamster

macrumors 68000
Jan 23, 2008
1,680
1,702
It’s popular because there is such a mix of people on iOS and Android in Europe, group messaging is better and issue free with WhatsApp.
But the pressure to adopt Whatsapp was historically largely due to per sms pricing. In the US SMS has pretty much always been free, so there was less pressure for people to move off of it. iMessage just made the transition to better messaging seamless... hence people just kindof stuck with SMS/iMessage.

I try to get everyone I know to use Signal or Whatsapp, but it is difficult here in the US. Most of my friends are "olds" who don't care about the downsides of SMS.
 
  • Like
Reactions: rui no onna

rui no onna

Contributor
Oct 25, 2013
14,904
13,229
But the pressure to adopt Whatsapp was historically largely due to per sms pricing. In the US SMS has pretty much always been free, so there was less pressure for people to move off of it. iMessage just made the transition to better messaging seamless... hence people just kindof stuck with SMS/iMessage.

Yeah. With unlimited SMS being quite common in US, all my Android contacts just use regular SMS.
 
  • Like
Reactions: AlexMac89

AlexMac89

macrumors member
May 23, 2022
62
165
Android is the dominant platform over iOS here in Europe. Europe has over double the population of the United States for example but serves 25% of the iPhone market compared to 35% in the US. It’s the main reason messaging platforms like WhatsApp are so popular over iMessage and so on.


Europe has over double the population, but it’s average economic demographics have to account for a significant population that lives FAR below American counterparts.

Also, the most recent numbers I can find for iPhone market share show Europe is at nearly 35%, and has hit over 50% in the United States (their home market).

I mean, congratulations on having a continent that is struggling economically and is finding itself unable to sustain luxury market purchases. Low cost android devices dominate nearly any market that isn’t the American market. What’s your point? Apple’s sales model has worked well for them over the last 15-20 years. They have grown consistently despite multiple financial issues around the globe during that time period. They don’t need to outsell android to continue their crown over the consumer electronics market, as that hasn’t been their method yet.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.