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Do You Like Tim Cook?

  • Yes

  • No


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VampyricGentleman

macrumors 6502
May 28, 2022
356
3,000
South Wales, UK
I have absolutely no opinion on the man, because I don’t know him as a person. Something I’ve learned over my 30 years a working man is that the face you put on for work can be very different from who you really are.

Personal example would be in a firm I worked in for nearly 4 years my boss in my reference referred to me as having a liking for everyone in the department. Fact of the matter was I loathed them all.
 

antiprotest

macrumors 601
Apr 19, 2010
4,342
15,971
Apple has become a highly profitable company under Tim Cook. If I speak from the perspective of a stakeholder, I would like him. Under his leadership, Apple has been effective in using virtue marketing to manipulate and exploit customers, emphasizing things like privacy, the environment, and various social causes, whether they actually believe in these things or not. In the current social climate, this strategy is smart and effective.

However, as a customer I do not like him. To me Apple has become cold, incompetent, and hypocritical. Many of their decisions are customer hostile, including product lineups and pricing. And its virtue marketing tries to make me believe that they are one of the good guys. I do not believe that for one minute. Apple is in it only for themselves. And this is what they should do as a business. Apple is not my friend. It's a business here to only make money. But then I also need to look out for myself as a customer.
 
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I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,213
Gotta be in it to win it
Tim Apple knows how to make a lot of money.
Why the slam? I thought this was an adult conversation.
Many of his decisions are anti-consumer,
Which decisions are anti-consumer?
but when you have a brand as popular as Apple you leverage it for all it’s worth and bring home massive profits.
The customers buy the products and services in droves. That's what brings home the massive profits.
With a less popular brand, consumers would start to notice cost cutting while increasing prices, but the Apple brand is so strong consumers don’t notice or care.
Or many customers don't have the same viewpoint as you.
The shareholders love him and that’s what matters when deciding if he stays around or not.
The shareholders love the value of the company. I don't know shareholder feelings toward Mr. Cook personally.
Apple has become a highly profitable company under Tim Cook. If I speak from the perspective of a stakeholder, I would like him. Under his leadership, Apple has been effective in using virtue marketing
Virtue marketing is about looking good. Apple does good and therefore they do not virtue market.
to manipulate and exploit customers,
Really, so the tens or hundreds of millions of customers that buy their product are so stupid as to be manipulated and exploited...riiiiight.
emphasizing things like privacy, the environment, and various social causes,
Actually doing something about privacy, the environment and various social causes is exactly why apple is not virtue marketing.
whether they actually believe in these things or not. In the current social climate, this strategy is smart and effective.
It doesn't matter if "they actually" believe in these things or not, they have done them and people have actually reaped the benefit.
However, as a customer I do not like him.
Clearly your prerogative.
To me Apple has become cold, incompetent, and hypocritical. Many of their decisions are customer hostile, including product lineups and pricing.
Your opinion.
And its virtue marketing tries to make me believe that they are one of the good guys.
Again, no virtue marketing because Apple walks the talk.
I do not believe that for one minute. Apple is in it only for themselves.
They are clearly a company with some conscious.
And this is what they should do as a business. Apple is not my friend.
Apple isn't your friend, but as a company they have great customer service. Almost every purveyor of this type of information corroborates that.
It's a business here to only make money. But then I also need to look out for myself as a customer.
Sure, always.
 
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jezbd1997

macrumors 6502a
Jul 8, 2015
949
1,284
Melbourne - Australia
Like he is a nice person. But he is cutting corners. The design and build quality has been horrible lately. Every single Apple product I bought has some sort of blemish, not to mention the iPad Air 5 creaking. Apple is cheaping out.
yep. my 2021 mbp 14 has a weird mark on the corner of the screen. never returned it early in the year due to probably having to wait weeks/months for a replacement due to high spec.
and my 13 pro had a mark directly on the corner of the stainless frame. i got that swapped over though
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
9,612
6,148
Tim Apple knows how to make a lot of money. Many of his decisions are anti-consumer, but when you have a brand as popular as Apple you leverage it for all it’s worth and bring home massive profits. With a less popular brand, consumers would start to notice cost cutting while increasing prices, but the Apple brand is so strong consumers don’t notice or care. The shareholders love him and that’s what matters when deciding if he stays around or not.

Customers do notice and new sales of products have fallen.

Apple responded by no longer releasing sales volume, thereby hiding the issue from investors.

Eventually this problem will become so large that Apple won’t be able to mask it any longer with continually rising prices. Then the reckoning will come as all investors start asking questions and pulling out of AAPL.
 

GSWForever8

macrumors 6502a
Apr 10, 2021
530
497
From a financial point of view, Tim Cook is great. From an innovation point of view, Tim Cook is fine.
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,213
Gotta be in it to win it
Customers do notice and new sales of products have fallen.
Can you be more specific as to which products had their sales fall.
Apple responded by no longer releasing sales volume, thereby hiding the issue from investors.
They stopped doing this because their competitors didn't do it and they didn't want unit volumes tied to the stock price (imo). I agree with this move.
Eventually this problem will become so large that Apple won’t be able to mask it any longer with continually rising prices. Then the reckoning will come as all investors start asking questions and pulling out of AAPL.
So more of "apple is doomed"?
 

tropic10

Cancelled
Sep 8, 2008
80
26
I don’t like or hate him. I respect the job he’s done financially. He’s made a lot of money for Apple’s shareholders. I also don’t agree with a lot of decisions he’s made.

Apple isn’t the same company that I had so much admiration for 15 to 20 years ago. I miss the product centric focus and the risk taking. I’m also not the Apple loyalist I used to be. I still use their products but if something better came along, I wouldn‘t hesitate to switch.

Does OP realize that almost all of their complaints about Tim were decisions not actually made by him?
 

SirAnthonyHopkins

macrumors 6502a
Sep 29, 2020
948
1,892
Does OP realize that almost all of their complaints about Tim were decisions not actually made by him?
Biggest take away from this thread is that a *lot* of people don't understand what a CEO does, particularly in the kind of company Apple is now. The role Cook holds is almost nothing like the one Jobs had as founder, or as the head of a much smaller, less diversified company.

I'm not saying anyone should "like" Tim Cook, as if that's even a relevant question about anything, but some understanding of what he does would probably go a long way.
 

Jim Lahey

macrumors 68030
Apr 8, 2014
2,733
5,665
Everything of theirs that I currently own or use has some irritating foible or cataclysmic software malfunction. I also no longer believe any of their privacy claims and think Cook will sell my security down the river quicker than you can say “money” the moment he thinks that any legislation might otherwise lose him a sale somewhere. Suffice to say I highly doubt I’ll ever buy another Apple product or download any of their software ‘updates’. The company is now Apple in name only.
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,213
Gotta be in it to win it
Everything of theirs that I currently own or use has some irritating foible or cataclysmic software malfunction. I also no longer believe any of their privacy claims and think Cook will sell my security down the river quicker than you can say “money” the moment he thinks that any legislation might otherwise lose him a sale somewhere. Suffice to say I highly doubt I’ll ever buy another Apple product or download any of their software ‘updates’. The company is now Apple in name only.
Good vote with your $$$. That is the quickest way to get a company to change and listen to its' customers.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
9,612
6,148
So more of "apple is doomed"?
Only inasmuch as Microsoft was doomed.

Honestly, I hope Tim Cook was just Apple’s Steve Balmer and we’re about at the end of his reign.

Maybe Apple will similarly transition to a much better CEO who actually has some vision.

And to be fair to Cook, I think he had some vision. I think the Watch’s emphasis on health was his idea. And that was great. But that was 7 years ago.
 

I7guy

macrumors Nehalem
Nov 30, 2013
35,142
25,213
Gotta be in it to win it
Only inasmuch as Microsoft was doomed.

Honestly, I hope Tim Cook was just Apple’s Steve Balmer and we’re about at the end of his reign.

Maybe Apple will similarly transition to a much better CEO who actually has some vision.

And to be fair to Cook, I think he had some vision. I think the Watch’s emphasis on health was his idea. And that was great. But that was 7 years ago.
Tim has been CEO for almost 12 years. It's a good bet he is at the end of his reign (at least within a couple of years). If in your opinion Tim Cook is the equivalent of Steve Ballmer, that is a good thing. I'm sure Tim's plans are already with the board and they either know Tims' successor or are looking for one. Of course a "better" CEO is a very subjective thing, but there should be a low bar of at least qualified.
 

ggx12

macrumors regular
Feb 21, 2021
189
207
I like Tim Cook. I think he's an extremely hard worker and tries to do good. He's humble enough to know where his strengths are and empowers his teams to carry the product line forward.

In my view, his only mistake is that he didn't create an environment where creatives would thrive. He probably tried, mostly by giving Jony Ive a lot of freedom. But ultimately, I don't think he understood them enough to really understand what they cared about at a deeper level.

In my view, what Apple needs is a team of world-class operators that have a deep respect for design so that they can elevate the creative teams inside Apple as opposed to create friction (what seems to happen these days). The problem is that it's a rare breed. Jeff Williams is probably playing that role but you need a whole truck of them across every level of the organization.
 

Spock

macrumors 68040
Jan 6, 2002
3,522
7,567
Vulcan
Makes me wonder how many people don't like him just because he isn't Steve Jobs. Apple the world will never have another Steve Jobs. I agree that Apple isn't innovating as quickly as before but Apple is doing pretty damn well and I think that is from Tim Cooks strong leadership. Tim is the person that Steve left in charge, and I am going to guess that not many people in this forum worked with Tim like Jobs did and Jobs knew what he was doing.
 

DD88

Suspended
Jun 6, 2022
343
706
I swear some of you take **** to a whole new level… like “ Apple didn’t make the new device I wanted, now I’m never buying Apple products again” 😂😂😂
In all honesty Apple haven’t made a tablet dedicated for artists and digital illustrators, like a Wacom but Apple and better. When you look at it like that it really is unforgivable in this day and age that they haven’t done this, yeah you can use a pro but the screen is way too small. I’ve been disappointed year on year because of this shortsightedness
 

DD88

Suspended
Jun 6, 2022
343
706
Makes me wonder how many people don't like him just because he isn't Steve Jobs. Apple the world will never have another Steve Jobs. I agree that Apple isn't innovating as quickly as before but Apple is doing pretty damn well and I think that is from Tim Cooks strong leadership. Tim is the person that Steve left in charge, and I am going to guess that not many people in this forum worked with Tim like Jobs did and Jobs knew what he was doing.
The world will have plenty of people like Steve Jobs, what Jobs did was cash in on what Bill Gates nearly perfected at Microsoft and Jobs tweaked it. People only associate with Jobs more because he wore a turtleneck and was more hip
 
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