Must... wait... gor 16... GB....
Must... keep... Discover card... in... wallet....
Must... not... be... early... adopter....
Please... send... help....
Reverse what? No amount of competing renditions are going to equal Apple's multitouch functionality and attention to user experience--much less actually engineer and SHIP something, which Apple will soon do.
iPhone "competitors" (there are none so far--it's not quite in the same category as other products) do the same thing that iPod competitors do: they increase the amount people are talking about Apple products! Any time one of those is mentioned in some article, Apple ALSO gets free mention. Must be nice to get so much free buzz