How do I ensure I end up with say 16 grams by the time I brush it off to level it prior to tamping?
You weigh your portafilter after you level. That's why you need a scale with the tare feature. After a while, you will learn how much coffee to grind to end up with 16g after you level.
How much coffee to grind really plays into your basket size and many other factors, but the basic idea is you want to have a fairly level surface on the top of the puck (which isn't a puck yet) for the tamper to push against. At coffee shops, you often see one way to do this that creates a huge amount of waste: overdose the basket and then level it with a small piece of wood. Or, some people move the PF around under the grinder, or bang it against the grinder while grinding.
I do what she did in that video: I grind the coffee into the PF. It fills the PF pretty well and then I have a pyramid shaped mass of coffee that comes up above the PF when I remove the PF from under the grinder. Great, you want that pyramid of coffee to level things out, since if you look closely, you will see that the coffee does not go up to the edge of the PF cleanly all the way around. This is one cause of what is called channeling, where the water forces its way through 1 or 2 weak points in the puck vs. coming through evenly.
So I have my PF with the little pyramid of coffee on top of the "puck." I hold it in my left hand, pointing straight away from me. I put my right index finger at the bottom side of the basket (closest to me), and I push the pyramid of coffee up to the top of the basket, running my index finger sideways across the top of the basket. I do not push the coffee *out* of the basket, just near enough to the top so I get a good seal of coffee up against the top edge of the PF. Then, I pick up my index finger, move it to the very top of the basket, and do the same thing coming back towards me. Then, I pick up my finger and put it on the left side of the basket, and push to the right. Then, ditto, pushing the coffee back to the left. And, at that point, if things look ok, I will keep pushing and push the extra coffee right off the top of the basket, which leaves me with a nice, smooth, level mass of coffee that I can use to push against the tamper.
With practice, you won't waste that much coffee. My (ristretto) shots are 21.5 grams each, my Mazzer is programmed to grind 22 grams of coffee with each push of the button (this is one reason a programmable grinder is helpful).
Make sense?
Much easier to do that to explain it, frankly. Just remember to push your finger in four directions across the top of the basket: north, south, east, west.