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It is Apples fault. Too much greed in the eyes of Tim. Fighting competition with unfair methods playing platform owner, gatekeeper and competitor at the same time. Limiting functionality for competitors, MFI just to name a few.
I don't know if I would install a 3rd party AppStore. BUT - if the 3rd party AppStore finally offers an App that lets me connect the heart rate monitor of my Watch with my bicycle computer. BAM - installed (and this is just ONE example).
Apple fought competitors like Spotify, Netflix, Prime for such a long time. You have to pay Apple Tax if you'd buy an ebook using Amazon Prime. Without Apple Tax there is only Apple Books. BUT you cannot read Apple Books on any other platform.
History repeats, like Steve Jobs already told Apple:
What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.”