But the ‘spirit of the law’ should not be the enforceable law. If the ’spirit’ and the law are not synchronous, then the law should be changed.
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EU Reportedly Planning to Charge Apple for Violating Digital Markets Act
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The EU is also “charging” European nations for not allowing massive influxes of people across the globe who hate Europe & Western civilization.
EU needs to be disbanded.
EU needs to be disbanded.
So they have a vibrant App ecosystem which is why people buy the overpriced iPhones
Someone should do a break down of what it actually costs. I mean I could do a theoretical based on what I know of services and apps… but that’s all theory.
I think it would give the public (and maybe some politicians) a better understanding of the costs the “gatekeeper” pays in order to offer service to itself.
Now the probable with Apple Music & Spotify is a little different. Apple Music (and its costs have increased steadily since its launch), charges the use a fee. Apple is able to bake the cost of their api’s, CDN, app development and the like. Spotify says that in order for them to compete they have to do the same + apple’s platform charge. They think the platform charge is unfair because apple isn’t required to pay it BUT apple is the platform and does pay it just under different line items.
Everything in law is interpretation
Apple know what's trying to be accomplished and how they decided to act was a choice
It's a choice that was a bare minimum approach which will land them some fines
Hopefully they course correct
Actually, I hope they have a better plan overall, worldwide, moving forward into the future that isn't just "fight regulation everywhere"
That's a losing approach, eventually
The apple die-hards going to bat for apple blatantly breaking the laws in that location. "Just leave the market" lol good thing none of you are running any large companies.
If a lot more large companies left stifling markets, those politicians would loose revenue and would have to reassess their positions. If the company can take the hit - I don’t know many that could.
Cool story. But the DMA legislation doesn't care about this. Does the U.S. go through the details when it slaps a tariff on incoming products?
The short story is, if Apple wants revenues from EU customers, they'll play by EU rules.
The question is. "IS" charging .50 euros a download less, equal to, or more than staying on the Apple AppStore.
The .50 euro fee is a royalty fee for using Apple provided technology (IP) to create whatever it is they create for the platform.
You can either have that OR you can get much higher prices for the Developer access.
If I am not mistaken it's not an unheard of thing to do. ARM does it with its licensing of its IP. You pay based on a variety of things for that license.
As far as I can tell. That .50 fee is for anyone. So it's not treating anyone unfairly. You can go your own way, but the cost of Apple's IP is .50 per download past the first million downloads. I would love to know how many downloads of these game emulators are at this point. It would be a good indicator of "fairness".
Glad to see the EU sees through Apple's attempt to protect their bottom line while half-a__ to be compliant with the law.
Refuse to pay. Let the EU try to shut down Apple in the EU. Uproar from users, EU backs down.
This is obvious as many of us said the moment Apple announced their ridiculous and obviously malicious idea of ‘compliance’. Go EU, show them who’s boss.
Apple is not in compliance with the letter of the DMA law.
Based on your logic, Apple wouldn't have been fined in EU, South Korea, Japan, etc. over the years for various violations because their legal team did all the homework. The reality is, Apple's legal team gets as close to the legal line as possible and sometimes crosses it. It's a matter of risk and reward.
They don't subsidize it with the sales of the most popular apps but off of unethical microtransactions in games.
They don't make every developer pay a fair percentage of revenue (ex: streaming apps pay nothing) and they allow physical goods purchased to pay nothing even when those apps have just as much burden on the system as do digital goods apps.
Furthermore, Apple doesn't charge the same app the same fees based on the new or old agreement, instead just by accepting the old agreement an App that today pays nothing has to pay something.
So lets look at two categories,
Category DMA: Apps that choose to accept the new terms and release apps both inside and outside the App Store.
Category Apl: Apps that are only on the old terms and are exclusive to the App Store.
Streaming App
DMA: 0.5 per download to apple
APL: 0.00 to Apple
IAP or Up front purchases:
DMA: 20% + 0.5 per download to apple
APL: 30%
You can go to Apple's calculator and just look at how quickly the new fee structure outpaces the old one.
The only way you can pay less is if you have a very high per user revenue. If you have low per user revenue then the old system costs less. And that is steering and clearly against the rules.
Ex:
0.50 per user per year on 10,000,000 users:
DMA: $451,000 per month (more than the 416,000/month that the app even makes!!)
APL: $115,000 per month
If your app is mostly free with a few paid users the new terms are a non-starter.
That would probably end up with frozen assets, confiscated physical goods and property, and possibly some arrests. Companies are not above the law.
They also already charge for iPad OS and iOS when they sell the device and trying to double monetize the platform by also charging developers to access it is kind of double dipping.
I laugh at anybody who thinks apple will just stop offering their products to their second largest revenue group 
Shareholder are looking forward to this
Shareholder are looking forward to this
Why kowtow to these regulators who for many years allowed Russian and Chinese money laundering and massive amounts of human trafficking to drive up the cost of housing and make Europeans much poorer?
Now we see the EU parliament being gradually taken over by fascists who are the same as them in a different skin.
This is all their fault. It happened under their watch and their incompetence and corruption.
If they are trying to break the security of your phone it’s because they are taking bribes from crypto criminals who run the scams and hacking. That dirty money will wash into Europe and those criminals will buy the ground under your feet and drive you into deeper poverty.
At this point Apple would rather pay the fine than comply just to give EU the finger.
And board members and stock holder would agree with this considering changing the policy to comply would probably cost the company more than 5% of daily worldwide revenue in long run.
The EU only accounts for around 7% of Apple's revenue. So, while I personally don't think they'll pull out, it wouldn't be as big of a deal to the bottom line as a lot of people here think it would. Especially if EU is fining them 10-20% of Apple's global revenue.
I would hate to live in the EU. That aside, these forums are full of people complaining about everything Apple. From iOS not including what they think it should, hardware gripes, lack of open landscape, etc. I imagine a number of these individuals are in the EU. If you dislike Apple and their products that much, why do you even care about this ruling. Seems a more open platform like Android would suit your needs better.
America innovates, China replicates, and EU regulates.
No surprising there are fewer and fewer influential European companies on the world stage today than any time in the last century.
No surprising there are fewer and fewer influential European companies on the world stage today than any time in the last century.
I laugh at anybody who thinks apple will just stop offering their products to their second largest revenue group
Shareholder are looking forward to this
It often comes from posters who don't do math.
EU is just sad that American tech companies are making money and EU tech companies are not so they want to make money from American companies.
they will find something.
they will find something.
While I do admit Apple has been heavy-handed with some aspects of the App Store (especially being unable to even put a link for customers to a website for app purchasing). However, from my perspective, it seems similar to me walking into Aldi with my homemade spaghetti sauce, forcing them put my sauce on their shelf, and then putting a sign on the shelf saying you can buy my sauce cheaper over at www.sauce.eu.
To help me better understand your position, this is a sincere question: What financial obligations do you think developers should have to Apple when developing and selling their products on iOS?