Even Samsung's marketing is doing a better job this year. The ads are more focused on the S7 features -- highlighting waterproofing, microSD, the new design, and even Gear VR.
As for the ads that still compare the S7 to the iPhone, what can one say really? It's hard to get mad at an ad when it's accurate. The Apple Pay vs Samsung Pay ad, for example, actually happened to me exactly like in the commercial. It was unbelievable.
Maybe that's why so many Apple fans have such a hard time with those kinds of Samsung ads; because they're mostly true and often highlight weaknesses of the iPhone. I have said time and time again, we shouldn't be shy or afraid to call out all the missteps and shortcomings of the iPhone and Apple. Just like we shouldn't be afraid to call out all of Samsung's either, ie. the need for tighter control of carrier bloatware and influence, getting better at software updates, etc. They listened with the S6. The listened again even more with the S7. Hopefully they're listening again for the S8.
Is Apple listening?
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Yep. They are listening on so many fronts.
Another thing I love is how they're moving most of the Samsung suite of apps to the Galaxy store instead of forcing it on people. Hope they continue with this route.
Or even if they want to allow the carriers to have bloat in there, that in itself is actually not what's bad. What's bad is making it uninstallable. They should work on the latter as a suggestion to the carriers as Samsung [hopefully] forges a better relationship and deal with them. (Don't hold your breath though, folks...)