What I see is if GN hadn't published and people unsubscribed then LMG would never have made the decision to publicly apologise, shutdown and look to resolve their internal issues. Seen such antics in my own industry with a major multinational. In that instance upper management ignored all the warnings, didnt work out well. Personally I moved on before the bomb went off...I watched this as well. I think the criticisms are completely fair, I don't think Steve was in any way wrong about the way that he went about this (nor in the content of his video).
I also haven't unsubscribed from LTT over this personally. Maybe something will come out that will change my mind (there is a lot of stuff that we simply do not know), but as of now, I don't see how any company the size of LMG would be free of controversy or mistakes. These things happen, people are human at the end of the day.
A lot of this comes down to a culture issue in my opinion. A lot of people have probably been afraid to speak their own opinions about LMG for a while because of fear of backlash, and I've noticed some apprehensiveness from certain other Youtubers in this space for a while (with most of them not really sharing why, other than just avoiding the topic when it's brought up). The criticism LMG is getting now seems to be a lot like the floodwaters that rush in after you break a beaver dam. You can pull a stick or two out for a while and it'll hold, but eventually there will be the straw that breaks the camel's back and someone with enough influence will speak out. As soon as that happens, everyone else will join and there will be a tsunami of backlash that happens all at once.
It usually happens when everyone is thinking the same thing, but nobody is able to speak out because of fear of not being taken seriously or because of fear of retaliation. LMG is facing a lot of this right now. People who haven't spoken their feelings for a while are now coming out and speaking out. It's the danger of having a very popular following and a reputation of being untouchable. That sort of thing works for a while, but it's almost better to be hated from the beginning and to have to rise up from the ashes out of it than it is to have a cult following and to eventually get struck down.
Personally, I hope LMG survives all of this. I think the criticisms are fair, and I do think this will take a pretty substantial hit on them in the short term. But I don't think it's something they can't bounce back from either (so long as they are able to address some of the culture changes that made these things so hard to address to begin with). I will say that I liked the LTT response video and do think it was a good response.
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