So why do OEMs even add their skins?
I'm sorry but all this does is fragment Android further - especially if its expanded. I doubt you'll see a ton of NEW users because of this, just cannibalization of the skinned Androids.
What?
So Google is able to make a deal with one of the (if not,
the) flagship Android phone maker to give them the hardware while allowing Google to control the software and that's fragmenting the line even more?
What in the world?
People have the choice. If you're a tech-savvy enough person to know about and care about fragmentation, you now have the choice to pick an OEM flagship phone with stock Android software and immediate updates from Google (any of this sound familiar?) where apps can be brought up to speed with the latest Android at any given time. And this fragments the line more?
For those who don't know about fragmentation (or don't care) and want a carrier branded, bloated, and/or TouchWiz software (again, nothing wrong with this. Some people just don't care or know to care) they can continue walking into a carrier store to pick up the phone.
Freedom of choice. But somehow, this is worse.
Then imagine if this really takes off an we get OEMs creating "Google Versions" of their annual flagships, all sold by and directly updated by Google. This could be a
massive answer to fragmentation!
And a massive answer to those clamoring about lack of immediate updates on Android.
EDIT:
Not to mention, you people do realize, stock Android existed before today's announcement, right? It'll just be offered on one more device.