After reading complaints about the color and lack of saturation on the screen of the Pixel 2 XL, my OCD kicked in and I stopped by the Verizon store on the way home from work. I got to try a Pixel 2 XL out of the box -- brand spanking new -- since they hadn't yet put them out on display. So to dismiss any speculation that demo mode causes the washed out colors -- the unit I tried was not on demo mode.
I regret to say that the display of the 2XL does leave something to be desired. My Nexus 6P has, in my opinion, a killer AMOLED panel, and upon first booting up the Pixel 2 XL, I noticed that the colors on screen didn't pop like they do on my device. For example, when visiting MacRumors, the red apple in the MacRumors logo was more of a burgundy than the standard red I see on my Nexus. Likewise, the colorful Google logo on Google Now seemed much more subdued than it does on my device. There also seemed to be a lower amount of contrast on the 2XL.
The Vivid Colors option was on by default. I didn't find toggling that setting on/off to make much of a difference, if any.
It's not like the screen just sucks, it's moreso that the color profile is incredibly flat. For the photographers and videographers out there -- you know what photos look like in RAW format? Likewise, do you know what videos look like in Log format? That's what I'd liken the Pixel 2 XL display to. Low contrast, flat colors.
After viewing the device, I took a look at the Note 8 which had a noticably more vibrant, if not over saturated, screen. And then I took a look at the V30. Holy moly what a nice phone. Here's the kicker -- are you ready for this -- I felt that the colors looked nicer on the V30 than they did on the Pixel 2 XL. Can't comment on the color uniformity as I didn't spend much time with the V30.
I'm just not totally convinced the Pixel 2 XL was allowed out the door with that screen. There has to be more to the story. Perhaps my devices' screen is just overly saturated. Perhaps there is a problem with the early review units. Perhaps this can be fixed with a color profile update. I don't know. But rumor has it that the review embargo lifts tomorrow morning, and I feel that we will begin to get a better idea of what's going on when those reviews go out. And only a couple of days after that, units will start arriving in users' hands which will paint an even better story. To be determined.