Haven't smartphones plateaued a few years ago? An iPhone 14 Pro Max and iPhone 16 Pro Max are basically the same phone. Same as Pixel 8 Pro and the 9 Pro, they're prob the same phone performance wise. Not talking benchmarks, but give either phone to your average Joe Blow, and I bet they couldn't even tell which iPhone it is and will say the older one feels as fast as the newest one.
Isn't the iPhone 16 lineup just more of the same again from Apple? Another tweaked iPhone 15 which was a tweaked iPhone 14, etc... Really nothing major or huge upgrade wise at all.
Same with the Pixel line, I recall getting the 7 Pro after having the 6 Pro for a year, and there was like almost no difference whatsoever, the Pixel 7 Pro felt like a Pixel 6.25 Pro. Yes I like the 8 Pro best due to the FLAT screen, other than that, it's not a big leap from the 7 Pro.
Same with the S24 Ultra, besides the flat screen, the S23 Ultra is basically just as good, and no slouch in comparison, they're basically the same phones performance wise.
My point, getting a new smartphone every year nowadays seems stupid and pointless. The iPhone 16 Pro Max will feel almost exactly the same as the iPhone 15 Pro Max. And the Pixel 9 Pro XL will prob feel no different than the Pixel 8 Pro.
I think Apple, Samsung, Google, etc... probably know big leaps in smartphones now only come every 2 to 3 years between releases. So getting the iPhone 16 Pro Max coming from an iPhone 12 Pro Max, yes that would feel like a big time leap. Or coming from a Pixel 4 XL going to a Pixel 9 Pro XL would feel like a big freaking deal. But if you already have last years flagship, there's really ZERO reason to get today's flagship.