samsung is spineless, by that i mean characterless. ever heard of the expression 'throwing spaghetti on the wall'? while i understand they are a business with 'profit first' mentality, just like apple, they should have at least a little bit more style and character. you can describe apple and its mentality by a few words, samsung you cannot because they are everything, whatever you want them to be, like some people. hence, spineless
google, on the other hand, sells 'people', their usage habits and data, while apple sells concrete material objects with one time payment. i dont really trust businesses for whom im a product, not a costumer. also, i dont care for their 'pot head teenage tinkering tron tech' vibe and their multiple innovations without a cent of monetization. i mean really, robotics and self driving cars? leave that to professionals google, like tesla
although i dont deny apple gathers data, but thats googles main and almost only business. while that may not be enough for some, its certainly enough for me.
this is not necessarily an ethic question. in this case, people have the option to choose their currency and i definitely prefer using money as a currency, not my usage habits and data.
disclaimer: words stated above are only and exclusively my opinion.