In Samsung's defense...
I often compared Samsung to the SEGA of the 1990's. SEGA is now owned by Sammy, the Japanese pachinko company. Now there are differences too like Samsung is better at hardware while SEGA was more successful with software. But they share two things in common. Clever marketing and both took alot of risks even if it comes out half-baked.
My dislikes of Samsung stems from the usual haterade brigade's often displeasures -
- Software design and optimization
- Hardware design language and build quality
- Gimmicky half-baked features
- Chinese brands are surpassing the South Korean brands in value similar to the South Koreans surpassing the Japanese in the prior decade. Japan -> South Korea -> China?
- Too many phones and not enough differentiation although Sony and HTC are also guilty of this and are struggling more.
- Needs a charismatic spokesman or figure INSIDE the company for people to identify with. If not, create a mascot. Apple have Jony Ive, Google have Matias Duarte, Xiaomi have Lei Jun, Hugo Barra, and Mitu bunnies. Celebrity endorsers aside, I can't remember a single person who works at Samsung. When SEGA was in its prime, I can remember Tom Kalinske, Bernie Stolar, Yu Suzuki, Yuji Naka and of course Sonic and several faces from other franchises. Consumers want to remember faces and not seeing an image of a factory stamping Samsung acrosss their products.
My likes -
- Clever marketing. Even when they are not dissing Apple fans which can be quite hilarious, Samsung have many celebrity endorsers to plug their product like selfie group shot in the Oscars or sponsoring the NBA and Summer Olympics.
- Being the most popular phone OEM often has its perks like faster resell similar to Nokia was when they were #1. Aside from the Galaxy Note series, Samsung doesn't have as high resell value as Apple. But when you do sell a Samsung, you would have alot of interested buyers. Nobody gives a damn about LG, HTC, Motorola, and many others. Their resell value drops faster than break-even devices from Xiaomi and OnePlus because rarely anybody wants their phones and they overprice them in the first place relying on the old business model of paying for marketing, overhead, and employees.
- Display technology. I don't care if some find Samsung displays in both TV's and smartphones oversaturated and a bit cartoony, many people want to see the colors pop. If they want more accurate colors, there is real life.
- Only major OEM that can still offer removable battery & expandable memory for their flagships (Galaxy S & Note series).
- Low SAR although it has risen steadily in their more recent flagships.
- Good cameras
- Innovative risk taking. This is where I admire Samsung the most while others usually play it safe. What other company could bring back the stylus? Or revolutionize the phablet movement? Or bring back flip phones like the Galaxy Golden? Or add Android into dedicated cameras like the Galaxy Camera and K? Or come out with something unique and bizarre like the Galaxy Note Edge? When foldable screens get released to revolutionize tablets/phablets, are we waiting for Apple to do this? No, we are waiting on Samsung and maybe LG or Sharp.
I finally saw both the Note 4 and Alpha a week ago and actually came away impressed with the design esp the latter. Alpha looks better in person. Samsung has alot of potential to rise from my 10th fav to my top 5 if they can streamline and revamp TouchWiz and keep improving on both hardware and software designs. Will I ever love Samsung as much as Google or Sony? Maybe not. So while they aren't great at everything they do, Samsung can still be a great company that can make great products and aren't totally useless to the industry. You could choose alot worse than Samsung.