Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

[JustAnExpat]

Just can this thing and stop wasting resources on it

I can see the value of working on it. Technologies from the AVP may be used for other purposes at Apple.

 

[turbineseaplane]

I can see the value of working on it. Technologies from the AVP may be used for other purposes at Apple.

Then put the bun back in the oven and release something more polished and with a better narrative and supporting content in a few years time.

Don't just let this thing languish at MSRP and basically rip people off (progressively more over time) as it gets older and older.

Alpha/Beta testing on your full price buyers is just wrong

 

[JustAnExpat]

For getting real work done, it looks like “spatial computing” is an even worse proposition outside of niche (expensive) applications (medical, engineering design/modeling, etc.).

I agree! Honestly, this is exactly the industry AVP should be aiming for I believe, and it should thrive in that industry.

But as a general purpose consumer product - no.

 

[Jimmy Bubbles]

Just imagine they spent time and money bringing this to market, and cut the Car project. One is a bit more practical than the other.

 

[JustAnExpat]

Just imagine they spent time and money bringing this to market, and cut the Car project

I'm not seeing the car project being successful either. Apple has no knowledge, at all, about how to manufacture cars. Apple probably didn't want to partner with a Chinese company either, given the USA and China's current environment.

If Apple tried marketing an actual automobile, it would have been a radical failure. Apple is not Samsung (who did make automobiles) and shouldn't try being Samsung.

 

[tbayrgs]

That's not a business use case, but be that as it may...

What value does the Apple Vision Pro over seeing the event live in person? The Apple Vision Pro doesn't replicate the experience of watching a live sporting event (I don't think). This includes the smell of the arena, the taste of the food/ popcorn, the shared experience of others of watching the team win/ fail.

You’ve listed all the reasons I’d rather experience live sports in an AVP. No more being stuck in traffic for an hour, paying insane prices for tickets and parking, food and beverages, no dealing with the obnoxious ******* sitting nearby, just to name a few things.

Brought my son and a friend to an NBA playoff game this weekend and for 3 average seats, limited amounts of food, and parking, it cost $1200. One game..a third of the cost of an Apple Vision Pro.

Live sports from a perspective you can’t get from current flat displays is the reason I’d strongly consider getting an AVP.

 

[Fuzzball84]

So if M3 and M4, M5 and M6 possibly.... are out by then this is really going to age badly. It really really should have been left as a prototype/limited special release for developers, specialists, people in niche areas and those that really really wanted one.

 

[Hobbes42]

So you admit you are heavily biased.

If by not thinking VR/AR is an attractive product category, then yes I guess my opinion makes me biased against the product category 🤷‍♂️

 

[Hobbes42]

You’ve listed all the reasons I’d rather experience live sports in an AVP. No more being stuck in traffic for an hour, paying insane prices for tickets and parking, food and beverages, no dealing with the obnoxious ******* sitting nearby, just to name a few things.

Brought my son and a friend to an NBA playoff game this weekend and for 3 average seats, limited amounts of food, and parking, it cost $1200. One game..a third of the cost of an Apple Vision Pro.

Live sports from a perspective you can’t get from current flat displays is the reason I’d strongly consider getting an AVP.

I guess the use case where we no longer need to be around other people and experience something collectively isn’t very attractive to some people.

I don’t like the idea of the logical conclusion of this tech. Everyone alone in their homes virtually experiencing things that we used to experience in person. Especially things like sports and music, where the energy of the crowd that you’re a part of is such a huge part of it.

 

[doelcm82]

The virtual keyboard is terrible, and by design it can never get any better (Because you have no physical feedback.) I'm surprised they didn't use surface detection to let you place the virtual keyboard on your desk so at least you can feel when you "hit" a key.

You just said it can never get any better (by design) and then suggested a way to make it better.

 

[Silverado]

Flummoxed? Nice use of language.

 

[doelcm82]

I guess the use case where we no longer need to be around other people and experience something collectively isn’t very attractive to some people.

I don’t like the idea of the logical conclusion of this tech. Everyone alone in their homes virtually experiencing things that we used to experience in person. Especially things like sports and music, where the energy of the crowd that you’re a part of is such a huge part of it.

I'm not that worried about slippery slopes. I've been on lots of them, and they usually don't stay slippery all the way to the bottom (the "logical conclusion").

Live events like sports and concerts have been on their way out since radio was invented. By now there should be no way to fill a small stadium with Taylor Swift fans or Kansas City Chiefs supporters. But the Stadiums keep getting BIGGER!

When I see an Alicia Keyes jam session, it doesn't make me want to go see her in concert, but I didn't have that want to begin with. I think for a fan it would inspire them to go see her in person. I say this because when I tour the Sagrada Familia temple in VR360, it makes me want to go and see the completed building with my own eyes.

I get to have an Alicia Keyes experience that I would never have gotten otherwise, and I get an experience that makes me want to get on a plane.

 

[TheNewLou]

Then put the bun back in the oven and release something more polished and with a better narrative and supporting content in a few years time.

Don't just let this thing languish at MSRP and basically rip people off (progressively more over time) as it gets older and older.

Alpha/Beta testing on your full price buyers is just wrong

WWDC is weeks away.

visionOS 2.0 beta will be more robust & with more features.

It's never going to be a hit at its current price & complexity, but Apple will be up to version 3.0 or 4.0 by the time new hardware ships. A lot will change.

I have mixed feelings about AR/VR in general, but this is more like the Apple Watch than the iPhone or iPad: it will take some time to figure out its niche.

 

[Hobbes42]

I'm not that worried about slippery slopes. I've been on lots of them, and they usually don't stay slippery all the way to the bottom (the "logical conclusion").

Live events like sports and concerts have been on their way out since radio was invented.

So you’re saying that the Dionysian act of public events shared with others is basically an endangered species?

That’s definitely a take.

 

[b17777]

1. I'm an Apple Shareholder. If Apple can't make products that sell, it'll lower the stock price.

2. I'm trying to figure out what I'm missing in this product. What use does the Apple Vision Pro have? What value does it serve? Why isn't Apple communicating that value on their website?

Go to a share holder meeting and ask. You think they're here ?

 

[spazzcat]

I guess the use case where we no longer need to be around other people and experience something collectively isn’t very attractive to some people.

I don’t like the idea of the logical conclusion of this tech. Everyone alone in their homes virtually experiencing things that we used to experience in person. Especially things like sports and music, where the energy of the crowd that you’re a part of is such a huge part of it.

You realize more people watch sports from their homes.

 

[tbayrgs]

I guess the use case where we no longer need to be around other people and experience something collectively isn’t very attractive to some people.

I don’t like the idea of the logical conclusion of this tech. Everyone alone in their homes virtually experiencing things that we used to experience in person. Especially things like sports and music, where the energy of the crowd that you’re a part of is such a huge part of it.

Don’t get me wrong, I love the environment (drunk hooligans withstanding) of a live sporting event. The problem is, that’s the singularly appealing aspect and it doesn’t outweigh all the negatives. For all the bluster on fora like MR about how expensive personal technology has become, the relative cost of attending sporting events and concerts has increased exponentially more.

And attending live sports while also seeking a better a home experience aren’t mutually exclusive. But considering the overwhelming majority of us can’t afford to attend must of our games in person, the prospect of dramatically improving the quality of the digital experience is exciting.

 

[docbop]

Apple does not plan to launch a second-generation version of its Vision Pro headset until the end of 2026, Bloomberg's Mark Gurman reports.

Writing in the latest edition of his "Power On" newsletter, Gurman said Apple's latest Vision Pro roadmap "doesn't currently call for a second-generation model until the end of 2026." In February 2024, he said that the device was "at least 18 months away."

According to Gurman's sources, Apple is still trying to figure out a way to bring a cheaper version to market before then, although the company remains "flummoxed" by how exactly to bring down the cost.

Apple analyst Ming-Chi Kuo in February said he believes new Vision Pro models with significant changes to the specification may not enter mass production until 2027.

At the time, Kuo said he did expect a modified Vision Pro to enter mass production in late 2025 to early 2026, with Apple focused on improving costs and production. However, this leads him to believe that the "user experience will not differ from the current model." Indeed, it is even possible that these changes will not be announced to the public, beyond a potential price cut.

Apple is expected to release the Vision Pro in additional countries before WWDC in June, with reports that the device could be coming to China as soon as next month.

Article Link: Gurman: No Apple Vision Pro 2 Launch Planned Before End of 2026

Looks like they definitely need to work on the price, but what will they eliminate in order to drop the price.

'The Apple Vision Pro's eBay Prices Are Making Me Sad' - Slashdot

An anonymous reader shares a report: I paid a lot of money for the privilege of getting an Apple Vision Pro brand-new in February. All-in, with optical inserts and taxes, I financed a little over $3,900 for the 256GB version of the headset. A day or so ago, I made a mistake that I'm sure many...

apple.slashdot.org

 

[LeeW]

As more Apps are released along with VisionOS 2.0 more and more people will want it.

If developers don't see enough support, there will be fewer apps, and those there could be abandoned. Seeing the build numbers slashed and potentially having no update before 2026 does not suggest developers will stick with it for the long haul.

 

[doelcm82]

So you’re saying that the Dionysian act of public events shared with others is basically an endangered species?

That’s definitely a take.

I’m saying the opposite.

I’m saying the rumors of its demise, ever since the printing press, have been greatly exaggerated.

 

[doelcm82]

So if M3 and M4, M5 and M6 possibly.... are out by then this is really going to age badly. It really really should have been left as a prototype/limited special release for developers, specialists, people in niche areas and those that really really wanted one.

That’s what happened.

 

[Poot Windbreaker]

Lol. I’m still convinced I am the only AVP on here that completely loves mine. Oh well, it brings me joy everyday.

I don't remember what reviewer said this...but I believe the killer feature is telepresence. The first time I looked at my own panorama photos with AVP, I was instantly transported to the hotel balcony where it was shot and I instantly wished I had taken 100x more panorama photos over the past 8 years. It is SO MUCH better than regular photos, regardless of size.

When I saw the sample birthday footage during my AVP demo, I actually 'felt' like I was there, even though I had no idea who those people were...and I instantly wished I had that type of footage of my own kids at that age (which I'll experiment with via AI to produce quasi-3D video)

VR180 and V360 enable you to 'visit' places you'll probably never visit in real life...being able to 'stand on the shoulders' of younger, more athletic hikers and explorers (or just people who have more time and patience to navigate the airports, VISAs, crappy hotels, tents, etc). I've seen photos and videos of the Egyptian pyramids, Machu Picchu, etc - and it doesn't feel like I'm there. Those are places that would cost more than AVP to see myself - and the AVP makes it feel like I'm there. I'm just waiting for the footage...Apple et al are way behind on this, but having a faster processor or lighter headset won't fix that.

So there's your killer app - telepresence. And for that, you're damn right I'll endure the cost, weight, heat, wonky OS, and other issues!

I wish I felt like I was present in these. It honestly sounds nice. We had huge issues during our demos (the same issues for both of us: super blurry *everything*, even with two different headsets used), so that might have contributed to me “not feeling there”. I did not feel anything during the blowing out the cake or bubbles footage. The dino demo felt more real to me (though obviously it’s less real), but again that blurriness just takes you right out of it.

 

[mdatwood]

I can think of an actual good business use case..... LIVE SPORT EVENTS. Imagine being there, at you favorite football/tennis/baseball game. In the crowd.

The Quest has these, but I don't think they have moved the needle that much. They are supposed to be cool though.

 

[kildraik]

I can't wait until they spin it as "unexpected consumer behavior."

Perhaps this will die like the Newton. Then in 20 years we'll see a new device that will be a raging success whilst being branded as "revolutionary." .

 

[McScooby]

This. I remember when the iPod came out, it had a clear advantage over the competition.

When the iPhone came out, it just did everything a little bit better and cooler than what was available at the time.

The iPad leveraged all the successes of the iPhone into a product no other company could even compete with, and that remains true to this day.

The Apple Watch even had the functionality of being a decent accessory to your iPhone, and the fitness aspects really took off.

Vision Pro just doesn’t have a compelling use case. I think that’s more because the product category doesn’t have one, rather than Apple failing to have one.

Still though, Apple hasn’t created a compelling use case here. So it seems odd that it was released, let alone at the eye-watering price it was released at.

Looking forward to seeing how Apple handles this one. Might be the first legit flop of the post-Steve era.

I'd disagree about your assessment of the iPhone. It didn't just do things a little better, do you not remember the intro with the 3 things?

The biggest thing that cemented the iPhone was the unplanned thing - the App Store (not web apps). Only by putting the iPhone in people hands did the App Store come about and I'm guessing with all the stories about the Vision Pro launch and how it was released unfinished & with internal disagreements about when to launch, this is what they're hoping for, another Eureka moment that's unforeseen / planned.

Hell, I can think of a way to monetise the VP that would make it a must buy proposition (subsidise the price, & it's not sports/media per se), but only something Apple could do & would have wide reaching implications across their product family and how tech is used.

If anyone from Apple's reading this, by all means reach out, but I'm not sharing on a public forum.

Based on previous, the VP is only 1 idea away from realising its true potential.