I've been using Apple for 38 years. I've never a owned PC. I used to be an Apple evangelist. Now they are peeing me off on a regular basis. My biggest complaint (along with many other users) is Apple's attempt to replace the $2000 27-inch iMac with a $3500 ASD+Mac Studio (the Mini just won't cut it for my work).
There's charging a premium for premium products, and then there's gouging the public to the position where they feel ripped off. What's next? Ads in the Music Store? (we now have them in App Store). This is greed, and it won't work, however Apple spin it.
I completely agree. For me it was the same, I was wanting to upgrade my 2017 iMac, and was ready to pay $2k-$3k, which is quite a lot of money, then I realized with Mac Studio + Display its basically $4k for what I want and now I have extra cables and a box on my desk. Less elegant, more expensive, still not upgradable (and still 60hz monitor). Maybe a future iMac Pro will improve this, but the pricing really killed what otherwise would have been an easy buy from me.
I've been the biggest Apple fan in all my friend groups, family etc. Converted my whole family to iPhones. I even worked there as an engineer. Now, the ecosystem which I used to brag about, feels more and more like a prison.
I think this is a huge mistake Cook and leadership is making. The extra quarterly earnings they make with these convoluted and expensive product lines is not worth the long term growth a happy core user base can provide, particularly when you consider the evangelism / networking effect of superfans. It seems to me they're forgetting everything Jobs ever valued about product strategy, and particularly what the Innovators Dilemma talks about.
Consider, Jobs knew the iPhone would eat iPod sales, but did it anyway, because he saw how technology was progressing. Would Apple of today ever rebuild iCloud on decentralized storage to offer cloud storage for free? Would they make an iPad that can run macOS or iPadOS depending if its docked and risk losing mac sales? No, the leadership today has shown they won't, and unless they change eventually they will bleed users as better options replace them. Right now though, there are no better options yet IMO, and who knows Apple leadership could change, so I'm still here, but if they don't and something better comes along, I'll switch. That alone is something I never would have said 10 years ago.